Visual Communication

1. VISUAL COMMUNICATION

2. Visual communication. Definition:
 Visual communication is a manner of communication with the aid of
images. It is primarily expressed with images that may include: signs,
typography, drawing, graphic desing, illustration, industrial desing,
advertising and animation.

3. Visual communication. Definition:
 We can see images of the reality
(newspapers…) with an
informative purpose, or artistic
productions with an esthetic
finality. Furthermore, in any
artistic production, the visual
communication is based on the
inner need of express feelings
and thoughts.

4. Visual communication. Definition. Codes:
 Like verbal language, audiovisual has its own codes.

5. Visual communication: Elements
 Iconicity levels. It refers to the level of similarity with reality
 Format, size
 Texture, colour
 Light, ilumination
 Text
Goya: Black paintings
Jackson Pollock and the abstract Expressionism
Impressionism Monet

6. Visual communication: Elements
Changes in the styles refers to changes in society, to changes in fashion and customs in
general.
Graffiti and Street Art
http://www.graffiticreator.net/
Picasso
It is important to know how art have changed across
the History.
Knowing different styles and their relationship to
society and certain context will help us value and
appreciate art in all its manifestations.
Nothing is coincidence ...

7. Purpose of images:
Publicity, advertising… PERSUADE

8. Purpose of images:
Newspapers, pictograms… TO INFORM

9. Purpose of images:
Artistic image:
emotion, feelings…

10. Purpose of images:
Artistic image:
emotion, feelings…