Presentation for General Assembly to Introduction to Visual Design. Covers the basic understanding of what graphic design is and how it is applied in the UI and UX of design today on the web.
6. 6VISUAL DESIGN FUNDAMENTALS
design |dəˈzīn|
noun
purpose, planning, or intention
that exists or is thought to
exist behind an action, fact, or
material object
—Merriam-Webster
7. 7VISUAL DESIGN FUNDAMENTALS
graphic design
is a visual language uniting
harmony & balance, color &
light, scale & tension form
& content
—Jessica Helfand
8. 8VISUAL DESIGN FUNDAMENTALS
Creating great design starts with
knowing your user so that you
use the right elements of design
to create a purposeful experience.
30. 30TYPEFACE VS. FONT
‣ Typeface
Lubalin Lubalin Extra Light
Lubalin Extra Light Italic
Lubalin Book
Lubalin Book Italic
Lubalin Demi
Lubalin Demi Italic
‣ Font
32. 32WEIGHTS AND STYLES
Sans Serif
Serif
Script
Display
Futura AaBbCcDdEeFfGgHhIiJjKkLlMmNn123456789
Janson Text Pro AaBbCcDdEeFfGgHhIiJjKkLlMmNn123456789
Sign Painter AaBbCcDdEeFfGgHhIiJjKkLlMmNn123456789
Impact AaBbCcDdEeFfGgHhIiJjKkLlMmNn123456789