More than 370 visual definitions of UX : User Experience, Customer Experience, Service Design, Design Thinking, Lean UX, Usability diagrams from 1970 till 2017.
This is a restored version of the presentation. Previous with 80 000 + views was deleted as a result of SlideShare bug...
In the Emirates, the UX interview is always a surprise as we really never know what to expect! Sometimes our interviewer is not a UX Designer. But what if he or she is a UX Guru?
The goal of this presentation is to discuss the best way to make you ready and rock at your next UX interview!
In order to get there, we'll talk about:
• The UX Role and types of UX roles
• The interview and a few suggestions on do's & don'ts
• The Recruiter's point of view
• The Candidate's point of view
• What are you really looking for in a UX job?
Design and development better togetherGregory Raiz
Many organizations have designers and developers but often these disciplines don't work well together. Great software comes from the communication of these two disciplines.
Stop UX Research being a Blocker. How to fit UX research into agile teams.
UX research can’t be rushed but it also can’t be uncapped.
Some research activities will take longer than others, but it’s most important to differentiate between research that provides specific value in the moment vs. research that pays off strategically in the long run.
Foundational research methods will help you decide where you want to go, while directional methods will give you turn by turn directions for how to get there.
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
In the Emirates, the UX interview is always a surprise as we really never know what to expect! Sometimes our interviewer is not a UX Designer. But what if he or she is a UX Guru?
The goal of this presentation is to discuss the best way to make you ready and rock at your next UX interview!
In order to get there, we'll talk about:
• The UX Role and types of UX roles
• The interview and a few suggestions on do's & don'ts
• The Recruiter's point of view
• The Candidate's point of view
• What are you really looking for in a UX job?
Design and development better togetherGregory Raiz
Many organizations have designers and developers but often these disciplines don't work well together. Great software comes from the communication of these two disciplines.
Stop UX Research being a Blocker. How to fit UX research into agile teams.
UX research can’t be rushed but it also can’t be uncapped.
Some research activities will take longer than others, but it’s most important to differentiate between research that provides specific value in the moment vs. research that pays off strategically in the long run.
Foundational research methods will help you decide where you want to go, while directional methods will give you turn by turn directions for how to get there.
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
This presentation dedicated to whom who are UX designers / students or entrepreneurs. I tried to give minor detail about UX (User Experience) myths and mistakes with humor. Credit links provided in last slide.
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
Easy UX Process Steps Must follow by every UX Designer Think 360 Studio
User experience (UX) and user interface (UI) designers are essential for any startup business. The ordinary generalization for ux designer is that they are regular graphic or visual designers. UX designers wear numerous caps in a startup. This includes showcasing, arranging, planning, imparting and testing. Every UX designer should follow these simple process.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Design your world!
Lean StartupやUX Designなどの手法は色々ありますが、
この「How to achieve the Goals of Designing? (モノづくりのゴールを実現するマインドセット) 」は、その前提となる事業としてのWhyの部分を検討して固めるための考え方です。
この内容をベースとした勉強会であれば簡単にできるので、ご相談ください。
場所はGoddpatchオフィスでもどこでも大丈夫です。
4 Aug. 2014: Page 14 has improved by Mr. Wee Li (Co founder of NetizenTesting.com). Thanks!
Usabilidade Pedagógica e Design de InteraçãoLuiz Agner
Defesa de tese de doutorado de Isabella Muniz.
Pesquisa envolvendo aspectos conceituais, metodológicos e práticos do Design de Interação aplicado à Educação a Distância, com contribuições à usabilidade pedagógica.
Orientador: Luis Antonio Coelho
Co-orientador: Luiz Agner
PUC-Rio, 2015.
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
This presentation dedicated to whom who are UX designers / students or entrepreneurs. I tried to give minor detail about UX (User Experience) myths and mistakes with humor. Credit links provided in last slide.
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
Easy UX Process Steps Must follow by every UX Designer Think 360 Studio
User experience (UX) and user interface (UI) designers are essential for any startup business. The ordinary generalization for ux designer is that they are regular graphic or visual designers. UX designers wear numerous caps in a startup. This includes showcasing, arranging, planning, imparting and testing. Every UX designer should follow these simple process.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
Day 2 slides from a two-day workshop on UX Foundations by Meg Kurdziolek and Karen Tang. Day 2 covered research methods that can be used throughout the design process to evaluate and validate design.
Design your world!
Lean StartupやUX Designなどの手法は色々ありますが、
この「How to achieve the Goals of Designing? (モノづくりのゴールを実現するマインドセット) 」は、その前提となる事業としてのWhyの部分を検討して固めるための考え方です。
この内容をベースとした勉強会であれば簡単にできるので、ご相談ください。
場所はGoddpatchオフィスでもどこでも大丈夫です。
4 Aug. 2014: Page 14 has improved by Mr. Wee Li (Co founder of NetizenTesting.com). Thanks!
Usabilidade Pedagógica e Design de InteraçãoLuiz Agner
Defesa de tese de doutorado de Isabella Muniz.
Pesquisa envolvendo aspectos conceituais, metodológicos e práticos do Design de Interação aplicado à Educação a Distância, com contribuições à usabilidade pedagógica.
Orientador: Luis Antonio Coelho
Co-orientador: Luiz Agner
PUC-Rio, 2015.
A constantly growing and regularly updated collection of UX, CX and usability maturity models. More than 40 maturity models and variations by Jacob Nielsen, Jared Spool, Bruce Temkin, Forrester Research, Adaptive Path and many others.
Fundamentals of Lean UX, Agile on the Beach 2014Adrian Howard
Lean UX sits at the intersection of the Agile, Lean Startup & User Experience communities of practice.
This workshop will introduce you to the basics of the Lean UX approach, and take you through the process of applying Lean UX techniques at different stages of the product/business development process.
Learning outcomes:
* Lean UX and its relation to Lean Startup, Agile UX & general Lean
approaches the common myths and misunderstandings about Lean UX
* How to apply Lean UX approaches within your own company
* How the hypothesis/experiment model differs from traditional requirements
* How Lean UX can be used to understand customers better, discover new
product ideas, and reduce risk in new product development
Rethinking our future: Trends and opportunities in UXSteve Fadden
Over the years, the field of User Experience (UX) has grown in popularity. In many organizations, UX practitioners are in demand, and have been elevated from a role of advocating for usable products, to leading and owning the process for engaging and delighting users. Savvy organizations even look for ways to ensure their offerings are meeting the emotional needs and expectations of customers.
However, the field of UX is also experiencing growing pains: some companies have so many design and experience owners that it’s hard to identify what represents the actual “voice of the user,” and others have become so focused on UX-related metrics that they strive to serve the “one metric to rule them all,” losing sight of other data and indicators that yield better insights.
This presentation will explore these and related themes, with a goal of rethinking the future of UX in a more intentional and value-oriented manner.
CRIG 2017 Improving digital library services with user researchVernon Fowler
Modern libraries provide a burgeoning array of digital services, all experienced through a myriad of touch-points. To name a few: catalogue; discovery layers; website; LibGuides; Learning Management Systems; chat; Skype; social media; YouTube; blogs; portals; email...
It's a complex picture! A dichotomy of implementing innovative new services while maintaining legacy ones rarely results in seamless, unified library experiences. Using unconnected touch-points often leads to broken user experiences. A good user experience requires research.
To increase satisfaction and delight library users, adopt an approach that gathers evidence, generates insights, and informs decision-making for iterative, incremental changes. This presentation explores some tried and tested user research methods to gather both qualitative and quantitative data from students and staff throughout all stages of project life-cycles. It aims to inspire you with examples of user research initiatives undertaken at Deakin University Library, including co-design workshops for a better homepage, and preliminary results from a longitudinal happiness tracking survey for continuous improvement.
Attendees will take away a digital set of research method cards templates, and tips for conducting quality user research to improve project outcomes at their libraries.
Lean UX sits at the intersection of Agile, Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.
As a product designer, I'm interested in User Experience Design. Actually, I'm still in ongoing learning process of it. Even though I'm kind of new bee in this field, the reason why I choose this topic is to share my perspective of UXD. In this presentation, I'm not going to only explain what the UX Design is, but also how user experience is applied in some area with some examples.
Next-Generation UX: Designing for Tomorrow's Unknown Products and Challenges Oxford Tech + UX
MIT Enterprise Forum of NYC hosted The UX of Tomorrow: Designing for the Unknown on June 4th, 2015 at Shutterstock featuring Beverly May, Ryan Gossen, Jay Vidyarthi, and Jeff Feddersen. This is Beverly's presentation from the event.
Beverly is the founder and Executive Director of the International UX Awards, now in its fifth year. She has nearly 2 decades` experience in tech, product development and UX and is Principal of Oxford Tech + UX, a boutique UX and product strategy consultancy. Beverly has helped launch hundreds of new digital initiatives in leadership roles at digital agencies, incubators, startups, publishing and the UN; she is currently acting CTO & Head of Product and UX at a Castaclip, a 35-person video software company in Berlin, Germany.
Beverly has an Executive MBA from the University of Oxford, a technology Master`s degree in systems design from NYU, and a BA from University of Toronto. She is a triple EU- Canadian- US citizen.
The next ten years of technology will see many of Ray Kurzweil`s predictions come alive: Embedded, invisible, unwired electricity and internet-based interactions will drive every aspect of our lived environment. The physical and digital worlds are merging, powered by incredible changes in computing, universal connectivity as well as Artificial Intelligence (AI) and machine learning. This pending wave is certain to change every aspect of our human-computer interaction.
Major technological leaps present interesting design and UX challenges and require a wholesale shift in perspective by designing for the as-yet unknown. Screens, keyboards, and mouse dominated yesterday and today. Tomorrow, these systems will be initiated, controlled, and tracked through location and environment, semantic context, a wave of the arm, a blink of an eye, a directed gaze, a heartbeat, a crowd-driven trend, even a brainwave.
Whole new approaches and design systems need to be considered for what the next wave of products do, what they look and feel like, and how they can be more meaningful, useful, relevant, and intuitive.
This talk discussed the UX of tomorrow for the next wave of product design based on some of the very first products and services on the market that hint at the integrated cyborg future to come. We looked at overall trends and reviewed some examples in the market right now from IBM’s Watson, Interaxon’s MUSE, and NYU’s Interactive Telecommunications Program. Case study details from each project illustrated the special challenges of designing for the unknown.
Watch the full presentation on YouTube: https://www.youtube.com/watch?v=j8EwQffNV4A#action=share
Creating engaging and accessible online courses with wordpress.comRobin L Potter
Usability and accessibility guidelines are helpful in designing online courses that allow learners to focus on the content and tasks rather than on navigation and reading issues.
Similar to Visual definitions of UX ( Restored ) (20)
Reverse Chaos Method of Requirements Prioritisation Gena Drahun
Practical method of requirements prioritisation based on the Statistics of Product Success from Chaos Manifesto from Standish Group.
+ As bonus some thoughts and clarification of the definition of Minimum Viable Product and Minimum Viable Feature.
Presentation for UX Camp Amsterdam 2015, 9 September 2015.
Kano model and the practical application of it. This time we will go deeper than the surface and explore some secrets that can increase the effectiveness of Kano approach.
Hienadz Drahun - Design with Temperament - Design by Fire CafeGena Drahun
How about having an universal set of proven and reusable behavioral user models? These models can be used for creating interaction design, building content strategy or optimizing for conversion.
You can quickly build user models applying simple and effective approach that uses behavioral archetypes based on Temperament types (also called MBTI by some people) with interpretation for design. We will go beyond the classical MBTI approach and will touch some secrets based on years of practical experience.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
2. This collection started with 12
diagrams collected for the keynote
presentation at the first “UX
Russia” conference in 2007. Now,
8 years later there are more than
300 diagrams.
3. The goal is not to collect all the
UX diagrams but rather to
present the diversity of ideas,
evolution of the concept of UX,
relations of UX with the other
disciplines (such as CX, Service
Design, Lean/ Agile, Design
Thinking).
4. • ISO 9241-210:2010
• Before UX
• Triangle
• Stool
• Venn Diagram
• Iceberg
• Honeycomb
• Cycle, Journey
• Umbrella
• Pyramid
• Euler Diagram
• Set of Layers
UX can be visually defined as:
• Rainbow
• Circles
• Cube, 3D Space
• Funnel, Diamond
• Squiggle
• UX Maturity
• Process
• Agile, Lean UX
• Value Progression
• Design Research
• Design Thinking
• Innovation
• Other
6. User Experience is person's
perceptions and responses resulting
from the use and/or anticipated use
of a product, system or service
https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
7. Note 1: User experience includes all the users'
emotions, beliefs, preferences, perceptions, physical
and psychological responses, behaviours and
accomplishments that occur before, during and
after use.
Note 2: User experience is a consequence of brand
image, presentation, functionality, system
performance, interactive behaviour and assistive
capabilities of the interactive system, the user's
internal and physical state resulting from prior
experiences, attitudes, skills and personality, and
the context of use.
https://www.iso.org/obp/ui/#iso:std:iso:9241:-210:ed-1:v1:en
11. Elizabeth B.-N. Sanders, 1992
“For products to be successful in
the 1990s, they will need to meet
customer needs simultaneously
from three perspectives:
usefulness, usability and
desirability”
Elizabeth B.-N. Sanders, Converging Perspectives: Product
Development. Research for the 1990s. Design Management Journal,
Volume 3, Issue 4, Fall 1992
27. Alan Cooper, 2001 or earlier
http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-
design-process.html
28. Alan Cooper, 2001 or earlier
http://www.dubberly.com/articles/alan-cooper-and-the-goal-directed-design-
process.html
29. Cagan & Vogel, 2001
Creating Breakthrough Products: Innovation from Product Planning to Program
Approval , Jonathan Cagan Craig Vogel, Financial Times Press, 2001
30. Louis Rosenfeld & Jess McMullin, 2001
http://louisrosenfeld.com/home/bloug_archive/000024.html
56. Setphen Fishman, 2014
based on Kary Bodine
http://www.cmswire.com/cms/customer-experience/an-experience-design-primer-
service-design-ux-cx-devops-027036.php#null
115. Elizabeth B.-N. Sanders, 1992
Elizabeth B.-N. Sanders, Converging Perspectives: Product
Development. Research for the1990s. Design Management Journal,
Volume 3, Issue 4, Fall 1992
116. Richard Buchanan, 1992 - 1998
http://www.ida.liu.se/~steho/und/viskult/468816.pdf
Buchanan, R. 1998. Branzi’s dilemma: design in contemporary culture.
Design Issues 14(1):3-20.
http://www.jstor.org/stable/1511637
Richard Buchanan, Wicked Problems in Design Thinking, Design
Issues VIII, Number 2 Spring 1992
129. David Sherwin, Justin Maguire, 2010
http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
* Version with the higher resolution is currently unavailable.
130. David Sherwin, Justin Maguire, 2010
http://www.slideshare.net/frogdesign/work-in-progress-thoughts-on-design-leadership
193. John Chris Jones, 1970 (adapted)
http://designbetterbusiness.wordpress.com/2013/06/03/design-approach-to-
business-models/
http://www.smsys.com/pub/dsgnmeth.pdf
197. Bill Buxton, 2007,
based on Pugh, 1990
Bill Buxton, Sketching User Experiences: Getting the Design Right and the
Right Design, Morgan Kaufmann, 2007
198. Bill Buxton, 2007
Bill Buxton, Sketching User Experiences: Getting the Design Right and the
Right Design, Morgan Kaufmann, 2007
211. Christina Li, 2013
Basic proposition
requirements
Quant/ Qual
User testing
Workstreams
Planning
User testing
http://ii-worldwide.com/wp-content/uploads/2013/05/BCS.pdf
231. Philip B. Crosby, 1979
Crosby, Philip (1979). Quality is Free. McGraw-Hill. ISBN 0-07-014512-1
http://www.qualityandproducts.com/2012/07/09/crosbys-quality-management-maturity-grid/
232. Conner, D.R. and Patterson, R.B.,1982
Conner, D.R. and Patterson, R.B. (1982) Building Commitment to Organizational
Change. Training and Development Journal, 36(4), 18-30. Dawson, S.J.N.D.
234. Jared Spool, 1997 - 2007
http://www.uie.com/articles/market_maturity/
Stage Users Want UX Focus Developers
Focus on
1 Technology
a.k.a. Raw Iron
The basic capability Getting the technology
working = The product
works
Technical issues and
delivery
2 Features
(a.k.a. Checklist
Battles )
The best set of
features
Getting the right
features
Adding features and
fixing bugs
3 Experience
(a.k.a Productivity
Wars )
To get their work
done better and
faster
Getting the right
experience = Easy to
learn, fast, powerful
Performance support,
reducing technical
support costs
4 Integration
Transparency
Lowest cost Integration into bigger
experiences = The
product is invisible
Reducing costs or
seeking new markets
240. Jacob Nielsen, 2006
UX Maturity Stage Featuring Time to next
stage
1: Hostility Developers simply don't want to hear about
users or their needs
Up to
decades
2: Developer-Centered Design team relies on its own intuition 2-3 years
3: Skunkworks Guerilla user research or external usability
experts
2-3 years
4: Dedicated Budget Usability is planned for 2-3 years
5: Managed Someone to think about usability across the
organization
6-7 years
6: Systematic Process Tracking user experience quality 6-7 years
7: Integrated User-
Centered Design
Employing usability data to determine what
company should build
~ 20 years
8: User-Driven
Corporation
Usability affects corporate strategy and
activities beyond interface design
~40 years to
get from start
http://www.nngroup.com/articles/usability-maturity-stages-1-4/
http://www.nngroup.com/articles/usability-maturity-stages-5-8/
242. Stage 7: User-Driven Corporation - 40 years
Stage 6: Integrated UCD - 20 years
Stage 5: Systematic Process - 13 years
Stage 4: Managed - 7 years
Stage 3: Dedicated Budget - 4 years
St age 2: Skunkworks- 2 years
Stage 1: Developer-Centered
Gena Drahun, 2015
based on Jacob Nielsen, 2006
Average time to reach UX Maturity,years
Gena Drahun, 2015 based on Jacob Nielsen, 2006
https://www.linkedin.com/pulse/wicked-truth-ux-maturity-gena-drahun
247. Sabine Juninger, 2009
Junginger, S. Design in the organization: Parts and wholes. Design Research
Journal, 2, 9 (2009), Swedish Design Council (SVID), 23-29.
http://www.dubberly.com/articles/stevejobs.html
248. design management institute, 2013
based on Sabine Juninger, 2009
http://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/Docs/DMI_DesignValue.pdf0
273. Tom Stewart, ISO-13407, 1999
ISO (1999). ISO 13407: Human-centred design processes for interactive systems.
Geneva: International Standards Organisation
274. Soultank AG, 2011 or earlier
Based on ISO
http://de.slideshare.net/soultank/presentations
315. Elizabeth B.-N. Sanders, 1999
Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New
Tools, in Proceedings of the First International Conference on Design and
Emotion, C.J. Overbeeke and P. Hekkert (Eds.), TU Delft, 1999
• “…Market research methods,…, have been focused more on what people say
and think (through focus groups, interviews, and questionnaires).”
• “… Design research methods were focused primarily on observational
research (i.e., looking at what people do and use).”
• “The new tools are focused on what people make, i.e., what they create… in
expressing their thoughts, feelings and dreams.”
316. Elizabeth B.-N. Sanders & P.J. Stappers,
2013
http://www.slideshare.net/lcoorevits/summary-book-convivial-toolbox
Sanders, Elizabeth & Stappers, Pieter Jan 2013. Convivial Toolbox: Generative
Research for the Front End of Design. Amsterdam: BIS Publishers.
317. Elizabeth B.-N. Sanders, 1999
Elizabeth B.-N. Sanders and Uday Dandavate, Design for Experiencing: New
Tools, in Proceedings of the First International Conference on Design and
Emotion, C.J. Overbeeke and P. Hekkert (Eds.), TU Delft, 1999
325. Frishberg & Lambdin, 2015
based on Kong & Konno, 2013
http://www.uxmatters.com/mt/archives/2015/09/presumptive-
design-design-provocations-for-innovation.php
329. Alan Cooper, 2014
Kickoff Meeting
Literature Review
Product, Prototype
And Competitive Audits
Stakeholder Interviews
SME Interviews*
User and Customer
Interviews & Observation
About Face: The Essentials of Interaction Design, 4th Edition
* Can be skipped for Consumer Products
351. Tim Brown, IDEO, 2009
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation, Harper Business, 2009
352. Roberto Verganti, 2009
Verganti, R. (2009). Design-driven innovation: changing the rules of competition by
radically innovating what things mean. Boston, MA: Harvard Business Press.
http://www.designdriveninnovation.com