MVP
Clean up the mess
with
Test your knowledge and understanding
Gena Drahun
.	
  
Steven Cohn
Founder, CEO at Validately
https://www.linkedin.com/pulse/death-minimum-viable-
product-steven-cohn?articleId=77273329547267549671/
The MVP is the most
misunderstood term I have ever
experienced in business.
Test 1
MVP Knowledge &
Understanding
Who is familiar with this diagram?
What is wrong with this diagram?
This is how original image
looks like
See the difference?
See the difference?
Test 2
MVP Knowledge &
Understanding
Do you know what is
MVP?
A Minimum Viable Product is
that version of a new product
which allows a team to collect
the maximum amount of
validated learning about
customers with the least effort.
.	
  
Eric Ries
Author of “Lean Startup” book, 2011
http://www.syncdev.com/minimum-viable-product/
http://leanstack.com/minimum-viable-product//
MVP is an experiment.
So easy…
But are also another
quite a different
definition.
MVP is not an learning
experiment, it should
create customer value.
The minimum viable product is that
product which has just those features
and no more that allows you to ship a
product that early adopters see and,
at least some of whom resonate with,
pay you money for, and start to gave
you feedback on.
.	
  
Eric Ries
2009
http://venturehacks.com/articles/minimum-viable-product
.	
  
Ash Maurya
Author of “Running Lean” and creator of “Lean Canvas”
http://leanstack.com/minimum-viable-product//
Minimum Viable Product
is the smallest thing
you can build that
delivers customer value
(and as a bonus captures some of that value
back).
http://leanstack.com/minimum-viable-product//
Original definition of
MVP.
We define MVP as… unique
product that maximizes
return on risk for both the
vendor and the customer..	
  
Frank Robinson
Coined the term “Minimum Viable Product” in 2001
http://www.syncdev.com/minimum-viable-product/
.	
  
Frank Robinson,
Coined the term “Minimum Viable Product” in 2001
http://www.syncdev.com/minimum-
viable-product/
* Hurdle rate is the minimum acceptable rate of return.
Most companies use 12% hurdle rate.
*	
  
https://en.wikipedia.org/wiki/
Minimum_acceptable_rate_of_return
And…
There is also...
http://www.slideshare.net/BriandeHaaff/slideshare-mvp-72814v2
http://www.slideshare.net/spookstudio/the-minimum-loveable-product-31984451
Can we define, design
and measure
“Maximum amount of
Love”????
This simply means that
being just “usable” is
not enough
http://www.slideshare.net/spookstudio/the-minimum-loveable-product-31984451
h$p://www.mindtheproduct.com/2014/10/lean-­‐product-­‐management-­‐the-­‐
mvp-­‐culture-­‐within-­‐every-­‐featureenhacement-­‐development/	
  
One solution that joins
them all...
h$p://blog.crisp.se/2016/01/25/henrikkniberg/making-­‐sense-­‐of-­‐mvp	
  
Test 3
MVP Knowledge &
Understanding
What is wrong with this diagram?
.	
  
You can not bake just a slice of
cake. You need to bake the
whole cake first.
ED	
  
1	
  
2	
  
3	
  
Gena	
  Drahun,	
  September	
  2015	
  |	
  With	
  compliments	
  to	
  Jussi	
  Pasanen	
  and	
  Aaron	
  Walter	
  
Build the product small but complete,
not by a part, by a slice or by a layer.
One step further?
MVF
Minimum Viable Feature
h$p://www.mindtheproduct.com/2013/05/the-­‐minimally-­‐viable-­‐feature-­‐approach/	
  
You can set the level of
“perfection” per
individual feature
Choose the quality of your
product ingredients
*	
  Stephen	
  Anderson’s	
  Experiences	
  Pyramid	
  
Meaningful	
  
Pleasurable	
  
Usable	
  
FuncTonal	
  
Do not…
with your MVP
Gena Drahun
@HDrahun
hienadzdrahun
http://www.slideshare.net/Hienadz.Drahun
Thank you!

Clean up the mess with MVP