Visual communication is the communication of ideas through visual displays of information like pictures, films, and maps. It dates back over 40,000 years to when writing had not been invented and people relied on cave paintings to communicate. Visual communication includes facial expressions, body language, color, symbols, diagrams, visual arts, maps, and media like photographs, advertisements, and video. In business, visual communication has advantages like simplifying complex data, building brand recognition, being more effective than oral communication, and enabling faster and better decision making through improved understanding of products and services.

1. VISUAL
COMMUNICATIONALFRED GEORGE
PGDM B
P18170

2. What is visual communication?
• Visual communication is the communication of ideas through the
visual display of information
• Something that you are shown, such as a picture, film, or map, in
order to help you understand or remember information
What are visual aids?

3. HISTORY
• It dates back more than 40, 000 years.
• Dates back to a time when the writing was not invented.
• People relied on the paintings preserved in the caves and rocks.

5. FACIAL EXPRESSION
People tend to be adapted to reading and
expressing social information with the face and eyes

6. BODY
LANGUAGE
Body language such as postur
or gestures.

7. COLOUR
Information perceived in
colour such as a tendency
to perceive red and orange as
being hot.

8. Visual
Symbols
Symbols designed to instantly

11. Diagrams
Visual guides to information
that can represent intricate
details such as a map that
illustrates the geography of a
city.

12. Arts
Visual arts such as a painting and
performance arts such as dance.

13. MAPS

14. Media
Visual media such
as photographs,
Advertisements,
video and

16. Advantages in business
• Simplifies complex data
• Brand Recognition
• More effective as compared to oral communication
• Effective in decision making:
• Less Time
• Better understanding of products and services
• Better Workplace Communication