Historical development of Visual Communication
Nature of Visual Communication
Functions of Visual Communication
Characteristics of Visual Communication
History of Visual Communication | Guide to Visual Communication by ADMEC Mult...Ravi Bhadauria
Check out this presentation to experience the power of visual communication with the help of a glimpse of its history. This guide to visual communication is covering all the important aspects that every design enthusiastic should know.
Visual communication is the process of sending and receiving messages through visual images. It is an important tool for effective communication that uses elements like color, font, pictures, and organization to convey ideas in a impactful way. Visual communication encompasses many fields like graphic design, advertising, and film where it is used to attract attention, engage emotions, and influence thinking through visual elements rather than just text.
Visual communication uses elements like symbols, signs, images, and gestures to convey messages. There are different types of visual elements that serve informative, communicative, expressive, or aesthetic purposes. The human visual system perceives images through the eyes and brain. Principles of visual perception like figure-ground relationship and law of good form help us organize visual information. Different kinds of images include still photographs, moving images like films, and artistic, graphic, digital, and advertising images. Mass media uses various visual advertisements to inform and influence consumers. Public service campaigns also use images to communicate important messages.
This document discusses research on the visual cortex and color perception. It summarizes that:
- Researchers in 1981 mapped cells in the visual cortex that respond to specific visual stimuli like light, edges, angles, color, movement and more.
- The brain uses information from these cells to "map" images.
- The visual cortex quickly responds to major object attributes of color, form, depth and movement.
- Additional sections discuss the science of color perception in the eye and brain, as well as cultural and symbolic meanings of color.
1. Children should learn that within any group, people differ greatly in character rather than be presented stereotypes.
2. Stereotypes portrayed in media and culture can become misinformed perceptions if left unchallenged.
3. While stereotypes have historically reinforced prejudices against many groups, media is increasingly providing counter examples that celebrate diversity.
Charles Eames, an industrial designer, filmmaker, and educator, believed that there are no good designs without restrictions, constraints, and rules. This quote emphasizes that limitations and boundaries are necessary to create high quality designs.
Content that is communicated through the internet or computer networks.
Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
Digital Media is mainly marketed through:
Websites and Blogs
Social Media Networks
Visual communication has evolved significantly over time, from early cave paintings and petroglyphs to modern computer-based designs. Key developments include the rise of ideograms, the invention of the alphabet, illuminated manuscripts, the printing press, lithography, and modernist/computer eras. Visual communication plays an important role in conveying ideas and information across languages and cultures.
History of Visual Communication | Guide to Visual Communication by ADMEC Mult...Ravi Bhadauria
Check out this presentation to experience the power of visual communication with the help of a glimpse of its history. This guide to visual communication is covering all the important aspects that every design enthusiastic should know.
Visual communication is the process of sending and receiving messages through visual images. It is an important tool for effective communication that uses elements like color, font, pictures, and organization to convey ideas in a impactful way. Visual communication encompasses many fields like graphic design, advertising, and film where it is used to attract attention, engage emotions, and influence thinking through visual elements rather than just text.
Visual communication uses elements like symbols, signs, images, and gestures to convey messages. There are different types of visual elements that serve informative, communicative, expressive, or aesthetic purposes. The human visual system perceives images through the eyes and brain. Principles of visual perception like figure-ground relationship and law of good form help us organize visual information. Different kinds of images include still photographs, moving images like films, and artistic, graphic, digital, and advertising images. Mass media uses various visual advertisements to inform and influence consumers. Public service campaigns also use images to communicate important messages.
This document discusses research on the visual cortex and color perception. It summarizes that:
- Researchers in 1981 mapped cells in the visual cortex that respond to specific visual stimuli like light, edges, angles, color, movement and more.
- The brain uses information from these cells to "map" images.
- The visual cortex quickly responds to major object attributes of color, form, depth and movement.
- Additional sections discuss the science of color perception in the eye and brain, as well as cultural and symbolic meanings of color.
1. Children should learn that within any group, people differ greatly in character rather than be presented stereotypes.
2. Stereotypes portrayed in media and culture can become misinformed perceptions if left unchallenged.
3. While stereotypes have historically reinforced prejudices against many groups, media is increasingly providing counter examples that celebrate diversity.
Charles Eames, an industrial designer, filmmaker, and educator, believed that there are no good designs without restrictions, constraints, and rules. This quote emphasizes that limitations and boundaries are necessary to create high quality designs.
Content that is communicated through the internet or computer networks.
Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
Digital Media is mainly marketed through:
Websites and Blogs
Social Media Networks
Visual communication has evolved significantly over time, from early cave paintings and petroglyphs to modern computer-based designs. Key developments include the rise of ideograms, the invention of the alphabet, illuminated manuscripts, the printing press, lithography, and modernist/computer eras. Visual communication plays an important role in conveying ideas and information across languages and cultures.
Join as we explore the history of graphic design. From 10,000 BC to the work of Saul Bass – we will uncover today's modern conception of “design” and how creative minds are building meaningful brands.
Semiotics is the study of signs and sign systems. It examines how people understand phenomena and share that understanding through communication. There are three main branches of semiotics: semantics, which studies the relationship between signs and what they refer to; syntactics, which looks at relationships among signs in formal structures; and pragmatics, which considers the relationship between signs and their effects on people. Signs take on meaning through a three stage process of perception, interpretation, and response. They can also convey different values through detachment, dominance, or dependence.
Visual communication involves communicating through visual means like images, gestures, and signs. It aims to gain attention, interest, desire, and action from viewers. There are various types and approaches to visual communication including graphic design, art, photography, multimedia, and illustration. Posters are an effective visual communication tool that can be used to educate, entertain, advertise, and make political statements. While visuals have benefits like being cost-effective, easy to understand, and persuasive, they also have limitations such as incomplete information, potential ambiguity, and not being suitable for all contexts.
Visual communication and Visual communication theoriesDanielle Oser, APR
This document discusses various cognitive and perceptual theories related to visual processing and interpretation. It explains that the brain actively constructs coherent images from partial visual stimuli, and that similarity and continuity principles help group objects together. Proximity and directionality also influence how the eye and brain perceive relationships between elements in a scene. The document then introduces semiotics and discusses how signs can be iconic, indexical, or symbolic depending on their relationship to what they represent. Cultural codes and individual experiences shape how viewers derive meaning from visual signs.
This document provides an overview of key concepts related to media language. It defines media language as the visual language of signs used in media texts. It explains that signs have a denotation, which is the literal meaning, and a connotation, which is the implied or underlying meaning. The document also introduces several types of codes that carry meaning in media, such as symbolic codes involving images, colors, gestures, and body language, and technical codes involving camera angles and lighting.
Visual language is a form of communication that uses visual elements like images and signs to convey meaning. Creating art or images involves a process of visual communication. To understand visual messages, one must learn the codes and rules of the visual language used to transmit feelings, ideas, and information. The creation and interpretation of images depends on factors like the culture, place, time, purpose, and shared understanding between the creator and audience.
This document provides an overview of key concepts in semiotic theory that can be applied to analyzing representations in media texts, including:
- Denotation and connotation refer to the literal and implied meanings of signs. For example, a rose denotes a flower but connotes love.
- Paradigmatic and syntagmatic relationships refer to vertical/categorical and horizontal/combinatorial relationships between signs that shape meaning. For example, a dog is defined by what it is not (lion, tiger, etc.) in the paradigm.
- Signs can be iconic, indexical, or symbolic in how they relate to their meanings. For example, a photograph is indexical while language is largely symbolic.
- Media meanings
This document provides an overview of semiotics, the study of signs. It discusses the definitions and models of signs put forth by Ferdinand de Saussure and Charles Sanders Peirce. Saussure defined the sign as being composed of the signifier and signified, the form and concept. Peirce defined the sign using representamen, object, and interpretant, referring to the form, what it represents, and the idea it produces. The document also notes some key applications and importance of semiotics in understanding how meaning is constructed and interpreted across different contexts.
The document discusses semiotics, the study of signs and how they are used in communication. It provides examples of different types of signs including icons, indexes, and symbols. It also discusses how visual codes like lighting, color, and composition are used in media texts to convey certain meanings and appeal to target audiences.
Semiotics is the study of signs and symbols in communication. Online semioticians analyze popular and shareable online content to understand themes, messages, and how people interact with and share different types of content. Semiotic analysis can provide insights into unconscious cultural patterns that influence online behavior. It was used in a case study to identify the underlying codes of most shared content, differences in sharing across geographies, and the impact of sharing on new users. Key findings were then used to enhance website content and sharing.
Visual communication- non verbal communicationAlfred George
Visual communication is the communication of ideas through visual displays of information like pictures, films, and maps. It dates back over 40,000 years to when writing had not been invented and people relied on cave paintings to communicate. Visual communication includes facial expressions, body language, color, symbols, diagrams, visual arts, maps, and media like photographs, advertisements, and video. In business, visual communication has advantages like simplifying complex data, building brand recognition, being more effective than oral communication, and enabling faster and better decision making through improved understanding of products and services.
The evolution and importance of visual communicationYiğit Keskin
What we see with our eyes has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and the way we are influenced by it. Psychologist Albert Mehrabian states that 93% of communication is nonverbal.01 Studies show that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react completely differently to visual stimuli. Visuals are processed 60,000 times faster than text...
This document provides guidance on analyzing images using multiple perspectives. It outlines 18 approaches for analyzing different aspects of an image, including the personal, historical, technical, cultural and ethical contexts. It emphasizes starting with making a detailed inventory of all visual elements, then studying compositional elements, visual cues, gestalt laws, semiotic signs and codes, and cognitive processes used. The goal is to move from subjective to objective analysis by considering the purpose of the image, its aesthetics, and societal impacts conveyed through symbols. A reasoned opinion can then be formed based on the information learned from a close study.
This document provides an overview of semiotics, including its history, definitions, key figures, and concepts. Semiotics is the study of signs and symbols and their use or interpretation. It has its roots in ancient Greek philosophy and more recently in the work of Ferdinand de Saussure, Charles Sanders Pierce, and Roland Barthes. Saussure introduced key concepts like the signifier/signified relationship and the arbitrary nature of linguistic signs. Pierce explored signs in a broader context and classified three types of signs: symbols, icons, and indexes. Barthes studied how signs and images represent culture and ideology, introducing concepts like denotation, connotation, and myth. Semiotics provides tools for analyzing meaning in texts and
The document discusses different types of signs, symbols, and visual codes that help people understand and interpret pictures. There are three main types of signs: symbolic signs which have no obvious connection to what they represent; iconic signs which visually resemble what they represent; and indexical signs which have a direct connection to what they depict. Visual codes also aid comprehension and include dress codes, color codes, and non-verbal communication through gestures and expressions. Understanding these signs, symbols and codes allows people to analyze pictures and derive meaning from them.
Apex Bodies of Public Relations(in india and Internationally)Amrita Ghosh
The document discusses two apex bodies for public relations - the International Public Relations Association (IPRA) and the Public Relations Society of India (PRSI).
IPRA was established in 1955 to promote information exchange and cooperation among PR professionals globally. It has over 700 members from 80 countries and codes of conduct to guide ethical practice. PRSI was formed in 1958 as India's national PR body, with over 3000 members across 40 chapters. It aims to improve PR standards in India through training and upholding codes of ethics. Both organizations work to advance the profession through international cooperation, conferences, and recognition of excellence in the field.
The invention of writing began as early as the late Neolithic period when records were kept using tokens to track transactions. As cities and trade grew, the Mesopotamians developed the first system of writing using wedge-shaped marks known as cuneiform impressed onto clay tablets. Around 3000 BC, the Sumerians invented cuneiform and Egyptians developed hieroglyphics, possibly inspired by the Sumerians. Various other early writing systems also developed independently in locations like the Indus Valley, China, and Mesoamerica. Over time, most systems transitioned to alphabetic scripts while Chinese writing remains primarily logographic.
This document outlines the schedule and content for an introduction to visual culture course. The course will cover topics such as ways of seeing, dominance of images, showing seeing, what is visual culture, art history, art appreciation, connoisseurship and taste, and new ways of seeing. It will examine how images are analyzed in relation to cultural, social, and historical context and how vision is a cultural construction.
Visual communication is the conveyance of ideas and information through visual means like pictures, symbols, and gestures rather than words. It has a long history dating back to Charles Darwin's scientific study of nonverbal communication. Today, visual communication is widely used in advertising, promotions, and other applications to get attention and convey messages in a memorable, easy to understand way across language barriers. However, it also has disadvantages like being imprecise for complex ideas and not transmitting through phone lines or at a distance.
Visual communication is communication through visual aids that can be seen or looked at. It is considered the most effective communication method. Visual aids help audiences understand information by illustrating key points and increasing interest and retention. Common visual communication tools include PowerPoint, pictures, charts, graphs, films, videos, and maps. PowerPoint is a powerful tool when used well to help presenters without relying on notes. Effective PowerPoint presentations use large readable fonts, simple backgrounds, and appropriate animations and transitions to make information visual.
This document provides an overview and introduction to concepts related to cultural practice and new media cultures. It discusses key topics such as the differences between analog and digital media, definitions of culture and new media culture, theories of representation in media, and how to analyze images and representations of culture. Specific concepts covered include virtual reality, convergence, interactivity, and theories from scholars like Manovich and Hall regarding new media and representations.
The document discusses the evolution of media from oral cultures to modern digital technologies. It covers various media types including print, film, television, computers, and the internet. Key topics include representation and transmission of ideas through signs, paradigms shifts in media over time, and how media shapes our understanding of the world through conceptual metaphors derived from each medium. The role of advertising in shaping social mindsets through techniques like positioning, image creation, mythologization, and signification systems is also examined.
Join as we explore the history of graphic design. From 10,000 BC to the work of Saul Bass – we will uncover today's modern conception of “design” and how creative minds are building meaningful brands.
Semiotics is the study of signs and sign systems. It examines how people understand phenomena and share that understanding through communication. There are three main branches of semiotics: semantics, which studies the relationship between signs and what they refer to; syntactics, which looks at relationships among signs in formal structures; and pragmatics, which considers the relationship between signs and their effects on people. Signs take on meaning through a three stage process of perception, interpretation, and response. They can also convey different values through detachment, dominance, or dependence.
Visual communication involves communicating through visual means like images, gestures, and signs. It aims to gain attention, interest, desire, and action from viewers. There are various types and approaches to visual communication including graphic design, art, photography, multimedia, and illustration. Posters are an effective visual communication tool that can be used to educate, entertain, advertise, and make political statements. While visuals have benefits like being cost-effective, easy to understand, and persuasive, they also have limitations such as incomplete information, potential ambiguity, and not being suitable for all contexts.
Visual communication and Visual communication theoriesDanielle Oser, APR
This document discusses various cognitive and perceptual theories related to visual processing and interpretation. It explains that the brain actively constructs coherent images from partial visual stimuli, and that similarity and continuity principles help group objects together. Proximity and directionality also influence how the eye and brain perceive relationships between elements in a scene. The document then introduces semiotics and discusses how signs can be iconic, indexical, or symbolic depending on their relationship to what they represent. Cultural codes and individual experiences shape how viewers derive meaning from visual signs.
This document provides an overview of key concepts related to media language. It defines media language as the visual language of signs used in media texts. It explains that signs have a denotation, which is the literal meaning, and a connotation, which is the implied or underlying meaning. The document also introduces several types of codes that carry meaning in media, such as symbolic codes involving images, colors, gestures, and body language, and technical codes involving camera angles and lighting.
Visual language is a form of communication that uses visual elements like images and signs to convey meaning. Creating art or images involves a process of visual communication. To understand visual messages, one must learn the codes and rules of the visual language used to transmit feelings, ideas, and information. The creation and interpretation of images depends on factors like the culture, place, time, purpose, and shared understanding between the creator and audience.
This document provides an overview of key concepts in semiotic theory that can be applied to analyzing representations in media texts, including:
- Denotation and connotation refer to the literal and implied meanings of signs. For example, a rose denotes a flower but connotes love.
- Paradigmatic and syntagmatic relationships refer to vertical/categorical and horizontal/combinatorial relationships between signs that shape meaning. For example, a dog is defined by what it is not (lion, tiger, etc.) in the paradigm.
- Signs can be iconic, indexical, or symbolic in how they relate to their meanings. For example, a photograph is indexical while language is largely symbolic.
- Media meanings
This document provides an overview of semiotics, the study of signs. It discusses the definitions and models of signs put forth by Ferdinand de Saussure and Charles Sanders Peirce. Saussure defined the sign as being composed of the signifier and signified, the form and concept. Peirce defined the sign using representamen, object, and interpretant, referring to the form, what it represents, and the idea it produces. The document also notes some key applications and importance of semiotics in understanding how meaning is constructed and interpreted across different contexts.
The document discusses semiotics, the study of signs and how they are used in communication. It provides examples of different types of signs including icons, indexes, and symbols. It also discusses how visual codes like lighting, color, and composition are used in media texts to convey certain meanings and appeal to target audiences.
Semiotics is the study of signs and symbols in communication. Online semioticians analyze popular and shareable online content to understand themes, messages, and how people interact with and share different types of content. Semiotic analysis can provide insights into unconscious cultural patterns that influence online behavior. It was used in a case study to identify the underlying codes of most shared content, differences in sharing across geographies, and the impact of sharing on new users. Key findings were then used to enhance website content and sharing.
Visual communication- non verbal communicationAlfred George
Visual communication is the communication of ideas through visual displays of information like pictures, films, and maps. It dates back over 40,000 years to when writing had not been invented and people relied on cave paintings to communicate. Visual communication includes facial expressions, body language, color, symbols, diagrams, visual arts, maps, and media like photographs, advertisements, and video. In business, visual communication has advantages like simplifying complex data, building brand recognition, being more effective than oral communication, and enabling faster and better decision making through improved understanding of products and services.
The evolution and importance of visual communicationYiğit Keskin
What we see with our eyes has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and the way we are influenced by it. Psychologist Albert Mehrabian states that 93% of communication is nonverbal.01 Studies show that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react completely differently to visual stimuli. Visuals are processed 60,000 times faster than text...
This document provides guidance on analyzing images using multiple perspectives. It outlines 18 approaches for analyzing different aspects of an image, including the personal, historical, technical, cultural and ethical contexts. It emphasizes starting with making a detailed inventory of all visual elements, then studying compositional elements, visual cues, gestalt laws, semiotic signs and codes, and cognitive processes used. The goal is to move from subjective to objective analysis by considering the purpose of the image, its aesthetics, and societal impacts conveyed through symbols. A reasoned opinion can then be formed based on the information learned from a close study.
This document provides an overview of semiotics, including its history, definitions, key figures, and concepts. Semiotics is the study of signs and symbols and their use or interpretation. It has its roots in ancient Greek philosophy and more recently in the work of Ferdinand de Saussure, Charles Sanders Pierce, and Roland Barthes. Saussure introduced key concepts like the signifier/signified relationship and the arbitrary nature of linguistic signs. Pierce explored signs in a broader context and classified three types of signs: symbols, icons, and indexes. Barthes studied how signs and images represent culture and ideology, introducing concepts like denotation, connotation, and myth. Semiotics provides tools for analyzing meaning in texts and
The document discusses different types of signs, symbols, and visual codes that help people understand and interpret pictures. There are three main types of signs: symbolic signs which have no obvious connection to what they represent; iconic signs which visually resemble what they represent; and indexical signs which have a direct connection to what they depict. Visual codes also aid comprehension and include dress codes, color codes, and non-verbal communication through gestures and expressions. Understanding these signs, symbols and codes allows people to analyze pictures and derive meaning from them.
Apex Bodies of Public Relations(in india and Internationally)Amrita Ghosh
The document discusses two apex bodies for public relations - the International Public Relations Association (IPRA) and the Public Relations Society of India (PRSI).
IPRA was established in 1955 to promote information exchange and cooperation among PR professionals globally. It has over 700 members from 80 countries and codes of conduct to guide ethical practice. PRSI was formed in 1958 as India's national PR body, with over 3000 members across 40 chapters. It aims to improve PR standards in India through training and upholding codes of ethics. Both organizations work to advance the profession through international cooperation, conferences, and recognition of excellence in the field.
The invention of writing began as early as the late Neolithic period when records were kept using tokens to track transactions. As cities and trade grew, the Mesopotamians developed the first system of writing using wedge-shaped marks known as cuneiform impressed onto clay tablets. Around 3000 BC, the Sumerians invented cuneiform and Egyptians developed hieroglyphics, possibly inspired by the Sumerians. Various other early writing systems also developed independently in locations like the Indus Valley, China, and Mesoamerica. Over time, most systems transitioned to alphabetic scripts while Chinese writing remains primarily logographic.
This document outlines the schedule and content for an introduction to visual culture course. The course will cover topics such as ways of seeing, dominance of images, showing seeing, what is visual culture, art history, art appreciation, connoisseurship and taste, and new ways of seeing. It will examine how images are analyzed in relation to cultural, social, and historical context and how vision is a cultural construction.
Visual communication is the conveyance of ideas and information through visual means like pictures, symbols, and gestures rather than words. It has a long history dating back to Charles Darwin's scientific study of nonverbal communication. Today, visual communication is widely used in advertising, promotions, and other applications to get attention and convey messages in a memorable, easy to understand way across language barriers. However, it also has disadvantages like being imprecise for complex ideas and not transmitting through phone lines or at a distance.
Visual communication is communication through visual aids that can be seen or looked at. It is considered the most effective communication method. Visual aids help audiences understand information by illustrating key points and increasing interest and retention. Common visual communication tools include PowerPoint, pictures, charts, graphs, films, videos, and maps. PowerPoint is a powerful tool when used well to help presenters without relying on notes. Effective PowerPoint presentations use large readable fonts, simple backgrounds, and appropriate animations and transitions to make information visual.
This document provides an overview and introduction to concepts related to cultural practice and new media cultures. It discusses key topics such as the differences between analog and digital media, definitions of culture and new media culture, theories of representation in media, and how to analyze images and representations of culture. Specific concepts covered include virtual reality, convergence, interactivity, and theories from scholars like Manovich and Hall regarding new media and representations.
The document discusses the evolution of media from oral cultures to modern digital technologies. It covers various media types including print, film, television, computers, and the internet. Key topics include representation and transmission of ideas through signs, paradigms shifts in media over time, and how media shapes our understanding of the world through conceptual metaphors derived from each medium. The role of advertising in shaping social mindsets through techniques like positioning, image creation, mythologization, and signification systems is also examined.
This document provides an overview of visual communication and its history and development. It discusses:
- Visual communication involves graphically representing information through various mediums like infographics, motion graphics, etc. to efficiently create meaning.
- The history of visual communication dates back over 40,000 years to cave paintings. It has evolved through ideograms, the alphabet, illuminated manuscripts, the printing press, and modern technology.
- Key theories of visual communication include Gestalt theory, which proposes principles of how humans perceive visual grouping and patterns. Semiotics theory examines how signs and symbols convey meaning.
Technological advancements have significantly changed organizational communication over time. Communication methods have evolved from early drawings and writings to modern digital technologies like the internet, smartphones, and social media. New technologies continue to emerge and change how people communicate both internally within organizations and externally with stakeholders. The latest trends include cloud computing, which allows shared computing resources over the internet, and social media for customer relationship management, though newer technologies may replace current trends quickly due to rapid technological changes.
This document introduces some key concepts in new media and cultural practice. It discusses the differences between analog and digital technologies. Some principles of new media are identified, including numerical representation, modularity, automation and variability. New media culture is characterized as diversified, with mass distribution through individual viral sharing. Theories of representation, such as reflective/mimetic and constructionist views, are also introduced, as well as concepts like virtual reality and convergence.
The document discusses visual communication and colonial postcards from French colonies in North Africa. It provides context on how photography was used to promote French colonial ideology and view of colonized peoples. The postcards often depicted stereotypical and distorted images of local women and cultures. The book "The Colonial Harem" is analyzed, which examines how these postcards represented veiled women in a sexualized and fantasized way. The postcards aimed to justify colonialism and French presence by portraying locals as needing civilization, while also serving colonial desires of possession and conquest. Overall the document examines how visual media was a tool for colonial powers to propagate distorted views of colonized lands and peoples.
This document discusses holographics and virtual reality. It provides background on the history and development of these technologies. Some key concepts are explained, such as how holography allows the recording and reconstruction of 3D images and how virtual reality aims to fully immerse users in simulated environments. The document also explores theoretical ideas about the holographic nature of reality and memory storage in the brain based on research in these fields.
This presentation discusses personal communications. It begins with an introduction and states that questions will be answered at the end. The presentation then defines communication as the transmission of information and meaning between parties using shared symbols. It discusses various types of visual communication including body language, hand signals, facial expressions. It also explores how communication was used previously through carrier pigeons and mail systems. The presentation concludes by noting modern forms of communication through machines like telephones, radios, computers and the internet.
This document discusses different types of information communication. It begins by defining information and communication, explaining that information is obtained through processing data and is part of the communication process, while communication is the sharing of ideas and messages. The document then outlines several types of information communication, including vocal vs. non-vocal, verbal vs. non-verbal, intrapersonal vs. interpersonal vs. group vs. public/mass communication, and formal vs. informal communication. For each type, examples are provided. The document concludes by listing references consulted in creating the presentation.
Visual communication involves the exchange of messages through images. The basic elements include a transmitter, receiver, message, code, channel, and context. Symbols, signs, and logos are considered images. Throughout history, images have been used for informative, aesthetic, communicative, and expressive purposes. The meaning of an image is made up of its expressive values, theme, and symbolism. Before photography, common techniques to create images included drawing, painting, and etching. Today, most visual messages come from the press, advertising, television, and the internet. Mass media information comes from these sources as well as radio. The main aim of images in advertising is to encourage consumption of products and services. The main difference between television
Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, magazines, radio, television, and the Internet.
Communication has evolved significantly over time, from early symbolic forms like cave paintings to modern digital networks. Early developments included the use of drums and smoke signals, while later symbolic forms like pictograms and ideograms improved information transmission. Writing systems then emerged to record information permanently. The telegraph, telephone, radio, and television further advanced long-distance communication. The internet revolutionized global connectivity through protocols like TCP/IP and email standards. Communication continues to progress in line with humanity's changing information needs.
Communication has evolved significantly over time, from early symbolic forms like cave paintings to modern digital networks. Early developments included the use of drums and smoke signals, while later symbolic forms like petroglyphs and pictograms improved information transmission. Writing systems then emerged to further enhance documentation and record keeping. Major advances in telecommunication followed, including electrical telegraphs, telephones, radio, and television. The internet revolutionized global connectivity through protocols that allowed for packet switching and hyperlinked documents. Communication continues to adapt to meet new human and societal needs.
Historical and cultural context prsentation [autosaved]INFOTV
This chapter discusses eight major milestones in the development of human communication: language, writing, printing, the telegraph, telephone, photography, motion pictures, radio, television, and digital/mobile media. Each new technology increased society's ability to convey and store information, with impacts such as the growth of knowledge and scholarship as well as changes in politics, commerce, and culture.
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This document provides an overview of the history of communication from early humans to modern times. It discusses some of the earliest forms of communication including cave paintings, petroglyphs, pictograms, and ideograms. Important early writing systems are described such as Egyptian hieroglyphs, Phoenician alphabets, and the Greek alphabet. Traditional communication methods used by various ancient cultures are also outlined, like smoke signals by Native Americans, messenger systems in Egypt and China, string call posts in Persia, and whistles used by the Guanche people. The development of communication technologies over time enabled faster and farther transfer of information.
Communication plays an important role in social development and interaction. The document discusses the definition of communication and the key elements of the communication process, including a sender, receiver, message, and channel. It also defines different types of media (print, audio, visual, audiovisual, and multimedia) and provides examples like newspapers, radio, television, and the internet. The document then discusses the history and current state of media like print, radio, and television in Venezuela and how they are regulated by law.
Technology is a valuable tool for educators but cannot replace traditional teaching methods or the experience of working with real objects. Media refers to the storage and transmission of information and has evolved over five epochs - from ideographic drawing, to alphabetic writing, printing, electronic recording and broadcasting, and now computer communication and digital media. Broadcasting has been an important tool for political leaders to address large audiences and governments have commonly regulated it due to limited spectrum availability.
A means of communication is a technical system used to carry out any type of communication . This term normally refers to those media that are massive in nature, that is, those that provide information or content to the masses, such as television or radio.
However, there are media that are not mass but interpersonal. Interpersonal media are those that facilitate communication between people , for example: the telephone.
Mla coursework trends in communicationTitleconnect
Communication has evolved significantly over time, from early symbolic forms like cave paintings to modern digital technologies. Early humans developed speech around 200,000 years ago and began using symbols like pictograms around 10,000 BC to convey more complex concepts. Writing systems then emerged, beginning as early as the 4th millennium BC with clay tokens and progressing to alphabets by around 2000 BC. The need for more efficient long-distance communication drove technological advances like the telegraph in the 18th century, telephone in 1876, radio in the early 20th century, and the development of the internet in the late 20th century using protocols like TCP/IP. Communication continues to change with technological innovation and evolving human needs.
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2. Visual Communication
Visual communication is all around the world. It
is survival skills that tend to take for granted. It
is not necessary to visit an art gallery or read a
design book to experience the visual
communication. The visual communication is
used to navigate and understand the world.
Packaging, signs, logos, bills, receipts,
leaflets, books, mobile phones, appliances,
advertisements and etc are all examples of
visual communication.
3. Visual communication transmits information to
others through shape, colour and movement or
body language. Animals can both send and decode
visual messages, using colour and behavioural
displays for messages as varied as threat,
invitations to mate and identification of what
species they are.
Though plants can't themselves see, they use
visual cues such as colour to attract animals to their
flowers and fruits. Visual perception completely
differs among various groups of 24 Animals, from
the ability to see in low light, to detection of the
slightest movement.
4. Historical development of Visual
Communication
The history of visual communication began with
man communicating with others like him, using
visual communication that was understandable
to the listener. Hand signs and body language
played important roles while the ancestors
communicated with themselves. Man then
developed a sense of what surrounded him, by
trying to represent all that he saw and
experienced, using mud and sharpened tools,
to draw and carve on walls.
5. 1.Pictograms:
Pictograms are forms of images that portray a
single object, situations, or other forms of
image depiction. Words don't have to be
spelled Out, but denoted by certain symbolic
representations that give the meaning all at
once. Pictograms were common during the
stone ages, where cavemen used two Kinds
of imagery to communicate with one another,
namely petroglyphs and petro graphs.
6. o Petroglyph: It is a method
that involves carving or
incising or picking rocks, using
a sharp instrument to produce
works of art.
o Petrograph: It is an
imagery painting on rocks,
without the use of carving
instruments. Both are forms of
pictograms that depict certain
objects or situations that tell a
story, or are random
Interpretations of what man
wanted to put down on rock, of
7. 2.Cuneiform:
The Sumerians came up with a system that involved the
use of clay tokens, which were placed in containers
(bullae), and then sealed, Popularly known as, cuneiform.
Engraving tablets with logographic representations (images
of objects), Was heavily practiced by the Sumerians. When
the Phoenician alphabet took over, there were no records
made of cuneiform still being a practiced system of
communication.
8. 3.Hieroglyphs:
Egyptian hieroglyphs heavily relied on
a logographic system that represented
a grapheme (the translation of a
grapheme is called a morpheme).
o Morpheme: The term is the
smallest unit of language that holds
meaning. They stand for words that
represent symbols, rather than the
sounds that make up the core of that
particular word.
o Phonemes: The term is the unit of
language that holds sound. They
stand for sounds that represent
9. 4.Greek & Roman
Alphabets:
The Greeks adopted their
alphabetical system from the
Phoenician alphabet, which
later served as the basis for
scripts in the Middle East
and Europe. The Romans
then tweaked the Etruscan
alphabet, further modifying it
and turning it into Latin
script.
10. 5.Smoke Signals:
Smoke signals were an
important form of
communication between
parties of impending danger
or 26 Important messages
that needed to be encoded
via the signal. The Chinese
used smoke signals before
enemies attacked; where two
towers across from each
other could view the smoke
and act accordingly on what
was interpreted.
11. 6.Pigeon Post:
The highlight of using pigeon post is recorded during
1870s, when Paris used pigeons to send messages to
neighboring areas. The Germans would train hawks to
attack these pigeons, being a common means of
communication during wartime. The Greeks, Persians,
and even Romans, made use of this age-old means,
which at the height of its popularity, survived a good many
years before the telegram revolutionized communication.
12. 7.Telegraph:
Telegraphy is the long-distance
transmission of messages
where the sender uses
symbolic codes, known to the
recipient, rather than a physical
exchange of an object bearing
the message. The French
engineer Claude Chappe, is the
first man to successfully
construct optical telegraph. It
was used for military purposes
along with other forms of
national communication.
13. 8.Wireless Telegraph (Radio):
While the telegraph was a significant discovery of its time,
wireless telegraphy was slowly emerging because of its
extremely sharp construct of not using wires between two
connecting points, which was later came to known as Radio.
Public broadcasting found its roots in radiotelephony, which
was a successor of radio telegraphy as we know it today.
Heinrich Hertz was the first to prove that electric waves could
be wirelessly transmitted.
14. 9.Telephone:
The telephone was a radical invention of its time, with many
inventors contributing to the efforts behind the acoustic
telegraph. It was an invention that Telephone: The telephone
was a radical invention of its time, with many inventors
contributing to the efforts behind the acoustic telegraph. It was
an invention that
15. 10. Television:
There were many inventors that contributed to the making of
the television, with the most prolific inventors. The major
invention that turned the television into a working mechanism
was the amplification tube technology. Modern TV sets have
cathode ray tubes which were modified over the years, with
cathode ray tube.
16. 11.Computers:
The first model that may have possibly led to the birth of the
computer was the Complex Number Calculator (CNC),
created in 1939 by Bell Telephone Laboratories under the
leadership of designer George Stibitz. The first known
computer was the Z3, built by German engineer Konrad
Zuse. Later, we see how computers evolved through leaps
and bounds, with multiple inventions taking a spot in the
limelight.
17. Nature of Visual Communication:
The nature of Visual Communication can be a structural adaptation called
‘badge’ or it can be a behavioral adaptation called ‘display’.
Badge:
Animals often communicate using structural adaptations that used to
communicate is called a badge. For example, the white-tailed male deer has
antlers; the size of the antlers is a badge that can tell another male deer how
powerful the other deer is. Badges can also help females pick a mate.
Sometimes, the color or pattern of an Animal is a badge that serves as a
warning to other animals to stay away.
Display:
When an animal exhibits a behavior that can be seen by other animals, it is
called a display. Displays can be used to attract a mate or to warn others.
For example, dogs put their tails between their legs and lie on their backs to
show submission to another dog and to let them know they are not a threat.
Similarly, when the dogs want to show dominance they stare at each other,
raise their fur and bare their teeth, which lets the other dog know that they
want to be the dominant, animal.
18. Functions of Visual Communication:
The basic functions of visual communication are
Expressive Function:
Expressive is one of the basic functions of visual
communication, which consist the ability to express the
emotional state and subjective attitude toward selected objects
and experience of reality. Expression can be conveyed through
the use of various elements such as conveying surprise, pain,
sadness, gasping, moaning and etc. Another means of
expressive function is the use of the imperative and subjunctive
moods of verbs.
19. Innovative Function:
Another important of visual function is innovative function,
which translate an idea into a good service that creates a
value. Innovation involves focused application of information,
imagination and initiative in getting greater values from
resources That includes all process by which new ideas are
generated and converted into useful products.
Aesthetic Function:
The important function of visual communication is aesthetic
function, which may be defined as the theory of beauty or
philosophy of art. ‘Sublime’ and ‘beautiful’ are the two many
terms which may be used to describe the aesthetic
experiences.
20. Characteristics of Visual Communication:
Some of common characteristics of Visual communications
are;
Visual messages are surrounded everywhere around us.
Visual communication has many benefits and advantages in
both personal and professional situations.
The primary characteristic of visual communication is
immediacy over verbal, which is much quicker.
Visual communication can bring a thing, location and even
idea to life in dynamic ways.
Another characteristic of visual communication is simplicity,
which simplify the information or ideas.
Visual communication can also demonstrate the relationship
between two entities or ideas in accessible ways.
Visual communication can also be more flexible in many ways
than verbal communication.
Visual communication not only can bridge geographic
distance, it also can span cultural differences.
21. Types of visual communication:
Visual communication uses creative license to communicate
thoughts and ideas through display. People skilled in visual
communications use simple and advanced techniques to get
their message across from pencils to computers.
Graphic design:
Graphic designers plan and create marketing materials that
communicate visually. They work in a variety of settings,
including publishing companies, advertising firms and
corporations where they assist with advertising campaigns
and business promotions. Graphic designers also develop
brochures, press packets and fundraising programs. Some
choose to work alone and freelance for clients.
22. Art:
Artists work in many creative fields, such as advertising, public
relations and set design. Others are employed as cartoonists,
illustrators, art directors and interior decorators. Artists often
specialize in sculpture, illustration, watercolor, and oil colour
and computer animation.
23. Photography:
Photographers tell stories with their pictures to capture and to
record major events for future generations. Photographers
typically earn a college degree or complete specialized
training at a photography school or art institute. Many are self-
employed and others work as photojournalists.
24. Multimedia:
Professionals skilled in multimedia have solid knowledge and
understanding of all forms of visual communication in order to
produce cutting-edge Communication pieces for a client or
business. For example, in order to put together an engaging
company website to attract page hits and customers, a Web
page must contain high quality photography, attractive graphic
design, original artwork and an attention-grabbing video.
Like all forms of communication, visual communication too has
its own pros and cons. It is therefore recommended that to get
out the maximum impact by the message, combine several
modes of communication, like aiding a speech with a few
graphs, or a powerful image with a small sentence, to further
drive home the point.
25. Advantages of Visual Communication:
•Visual communication is very fast as far as conveying a
message is concerned.
•A picture is retained in our memory longer than words or
quotes. Research shows that people remember visuals the
best, followed by speech, accompanied by reading.
•The image will move people emotionally and be more
effective.
•It is a much more efficient way of communicating.
•Ambiguities are more common with oral communication, on
other hand the visual makes everything very clear.
•When visuals are used instead of a simple speech, it makes a
person more involved and connected.
26. Disadvantages of Visual Communication:
•The major drawback for using visuals is their higher cost.
•High quality images, pictures and graphics require additional
resources to procure and make, driving up the cost.
•Besides, using lower quality visuals has been proven to
reduce credibility, having the opposite effect of that intended.
•Only a small amount of information can be conveyed via
visuals.
• A very detailed visual will look jumbled, overcome the reader
and reduce its impact.
•Visuals can be mocking, shifting the focus from the
presentation itself.
•A visual can also close up the viewer, if it is too disturbing or
controversial.
•When using visuals, many concepts lose their depth.
27. Visual Communication Techniques:
Though it is easy to base the communication methods
primarily on the content and delivery of the words, the majority
of communication is done through non-verbal methods. Visual
communication techniques should be utilized in every
interaction, especially when trying to convince a listener or
audience of something.
Eye Contact:
Generally, listeners will keep their eyes focused on the
speaker’s eyes makes majority of the time on listening.
Maintaining eye contact with the audience While
communicating gives the confident and authoritative presence.
In contrast, if the eyes have a habit of shying away from the
eyes of the audience, they will perceive the speaker as vague
or artificial, which will make the content of the speech much
less effective.
28. Hand Gesture:
The use of hand gestures while communicating allows
emphasizing certain points and helps to convey emotion along
with the words. Instead, use natural hand gestures that go
along with the mood or emotion of what we are trying to
communicate.
Body Language:
It is easy to forget about the body language while engaged in
communication with an audience. But, the audience will be
recognizing every movement made during the speech.
Developing authoritative body language such as standing
upright and relatively still will strengthen the communication.
29. Elements of Visual Communication:
The various elements of visual communication are;
Line:
Line is a direct link between two points. Line may be real or
indirect arrangement of two or more objects in a row. The
edge line of a mountain, the banks of a river or the trunk of a
tree are examples of Line and manmade lines includes
landscape, roads, fences, bridges and the outlines of
structures.
Form:
The term Form is closely related to the ‘Mass’. The bulk that
comprises an object or mass is arranged to create shape or
form. Form exists in nature, as mountains, Trees, rocks,
pebbles or etc., and manmade form are buildings, cars and
structures of any type.
30. Colour:
Colour is the breakdown of light into different visual elements.
Each colour has a separate reaction and is recorded in such a
way. Colour reaction is automatic and sensitive in most
humans and occurs without the conscious awareness, since
all got educated were taught to identify the reaction with a
name as red, yellow and blue, and pure white is the absence
of colour.
Contrast:
Contrast is a visible difference, usually associated with colour.
The degree of contrast is the amount of noticeable difference
between two or more objects, colours, surfaces or units being
compared. The natural environment is mostly of low to
medium contrast and manmade objects in the environment
are often of high contrast compared to their surroundings. For
example, road signs or pavement markings employ
31. Sequence:
Sequence may be considered as a development or the visible
experience of movement or change. Sequence is a series of
events visual sense that leads the eye in a specific direction or
exhibits in a logical order. A line of trees becomes a sequence
if the eye automatically follows from one tree to another.
Axis:
Axis is a visible or invisible line that divides a view. Axis is
likely to focus attention on itself or isolate elements to form
axis. Most axes divide a view into balanced parts. The
principles of the axis can be used by the designer to create
powerful visual effects through Balance achieved in a
symmetrical or asymmetrical manner.
32. Scale:
Scale is the relationship between two or more objects being
compared in terms of visible size. Objects that are in scale
appear to belong together. Objects that are out of scale exhibit
a visual imbalance. Scale is often considered to be the
relationship between the human figure and other objects. The
size of a human is roughly constant; objects that fit well with
human size and physical capabilities likely to be in scale.
Proportion:
Proportion is the relationship between components of a single
object or composition, such as the ratio between height and
width. Components are in proportion to one another when they
exhibit a visually balanced attitude; objects not in proportion
do not appear to be well-matched. Many other laws of
proportion have been developed and are of use to the
designer in creating visually balanced, aesthetically pleasing
33. Distance:
Distance influences the detail of colour, texture and scale.
Objects at close range likely to be observed and even small
differences become most noticeable and the greater distance
loose the details and the observer depends on colour
variations or textual differences to distinguish one object from
another.
Observer Position:
Observer position determines how much of a total object is
seen at one time. Objects are most visible from a position
above the object; similarly, most detail may be seen at a
position near to eye level And objects that are above the
observer likely to be dominant.
34. Atmospheric Conditions:
Atmospheric conditions influence the opinion of objects by
increasing or decreasing visibility. Bright, sunny days
maximize colour variations that help to distinguish between
objects in the landscape. On cloudy days likely to reduce the
contrast of objects that helps to combine one with another.
Rain, fog, smog, and falling snow also reduce the visibility and
combine colours together.
Light:
Light plays an important role in the viewing of objects. Bright
light supports the colour reflection and general visibility. The
direction in which the light source strikes the object
determines what to see. Objects that are back lighted are
distinguished by their form and details of the object are lost.
The front lighted objects likely to appear twodimensional or flat
and side light creates dramatic effects in nature.
35. Seasons:
Seasons influence the visual insight due to the wide variation
in colour of the surrounding environment. Spring flowers and
fall leaf colours likely to dominate in the environment and undo
other features. In summer, green or brown colours
predominate in the landscape and in the winter, predominant
colours likely to be browns or shades of gray and white in
snow country. In snow, much of the landscape and colours are
worthless except for major structures.
Motion:
Motion influences the views in detail. When the observer is in
motion, the details in the texture are lost And the observer
depends on colour and form as a support to identify the
objects. Similarly, when the observer is stationary, the motion
attracts interest and the eye likely to follow the motion or to
determine what is moving. Slow motion attracts attention to