2. DIFFERENT KINDS OF COMUNICATION
• Using words
• Music or sound
• Touch
• Visual
3. VISUAL COMUNICATION
• A visual language is a system of
communication using visual elements
• But, what is a visual element?
• There are different kinds of visual elements:
maps, symbols, signs, signals ,logos, gesture,
images, drawings, photography,…..
4.
5. PURPOSE AND FUNCTION OF IMAGES
Informative images describe about objects.
Maps or a graph
Comunicative images to tell people about a
product.
Expressive images comunicate feelings,
emotions and personals beliefs
Aesthetic images more priority to the beauty
6. VISUAL PERCEPTION
• Is the capture of stimuli through our shigt and
nervous system. We receive ligth impulses
with our eyes which are transformed into
images in our brain.
• Thanks to visual
images, we can
understand a variety
of messages and
information
7. PRINCIPLES OF VISUAL PERCEPTION
• The members of the Gestalt psychology school
in Germany created a series of principles on
how human perception is organised to help us
to understand forms in a global way:
1-Relationship between figure and background.
2-Law of good form
8. 1-Relationship between figure and
background
The principle says that we can visualise the
figure and background at the same time.In the
process . In the process of perception, we
usually focus on the figure before looking at the
background
9.
10. 2-Law of good form
• The process of perception always looks for
the simplest or most consistent form of
organisation, and reduce possible ambiguities
or distorsions
15. IMAGES
• An image is the
visible
appearance of
a person,
object or thing,
represented by
an expressive
form of art
16. ICONICITY AND ABSTRACTION
• The iconicity of an image means how similar
the image is to the object represented.
• Abstraction represents something in a
different way to reality.
17. DIFFERENT KIND OF IMAGES
• Still images. Photographs, painting, drawings,…
• Moving images. Television, film, digital
animation, multimedia
• Artistic (Realistic, abstact, surrealitistic,
symbolic,…
• Graphic desing. Logos, signals,….
• Digital images. Creates on a computer
• Publicity and advertising
35. Publicity and Advertising
• Advertising seeks to comunicate a message to
a large number of people using the mass
media (press, tv,….)
• Advertising is a message to persuade
consumers and users to demand a particular
product or service
36. MASS MEDIA
• Advanced industrial societies have develop
means of comunication. Internet, TV, radio,
magazines,..
• Many advertisements are made for sound
(audio) and image (visual).Spots
• Others only with images and text (graphic or
photography)
37. Advertisments
• Are messages used to inform, influence or
convince.
• The information is manipulated to provoke to
call the atention of the consumer
• Not all information is true
