Visual communication uses elements like symbols, signs, images, and gestures to convey messages. There are different types of visual elements that serve informative, communicative, expressive, or aesthetic purposes. The human visual system perceives images through the eyes and brain. Principles of visual perception like figure-ground relationship and law of good form help us organize visual information. Different kinds of images include still photographs, moving images like films, and artistic, graphic, digital, and advertising images. Mass media uses various visual advertisements to inform and influence consumers. Public service campaigns also use images to communicate important messages.

1. DIFFERENT KINDS OF COMUNICATION
• Using words
• Music or sound
• Touch
• Visual

2. VISUAL COMUNICATION
• A visual language is a system of
communication using visual elements
• But, what is a visual element?
• There are different kinds of visual elements:
maps, symbols, signs, signals ,logos, gesture,
images, drawings, photography,…..

4. PURPOSE AND FUNCTION OF IMAGES
Informative images describe about objects.
Maps or a graph
Comunicative images to tell people about a
product.
Expressive images comunicate feelings,
emotions and personals beliefs
Aesthetic images more priority to the beauty

5. VISUAL PERCEPTION
• Is the capture of stimuli through our shigt and
nervous system. We receive ligth impulses
with our eyes which are transformed into
images in our brain.
• Thanks to visual
images, we can
understand a variety
of messages and
information

6. PRINCIPLES OF VISUAL PERCEPTION
• The members of the Gestalt psychology school
in Germany created a series of principles on
how human perception is organised to help us
to understand forms in a global way:
1-Relationship between figure and background.
2-Law of good form

7. 1-Relationship between figure and
background
The principle says that we can visualise the
figure and background at the same time.In the
process . In the process of perception, we
usually focus on the figure before looking at the
background

9. 2-Law of good form
• The process of perception always looks for
the simplest or most consistent form of
organisation, and reduce possible ambiguities
or distorsions

10. Imágenes de distorsion y efectos
opticos

14. IMAGES
• An image is the
visible
appearance of
a person,
object or thing,
represented by
an expressive
form of art

15. ICONICITY AND ABSTRACTION
• The iconicity of an image means how similar
the image is to the object represented.
• Abstraction represents something in a
different way to reality.

16. DIFFERENT KIND OF IMAGES
• Still images. Photographs, painting, drawings,…
• Moving images. Television, film, digital
animation, multimedia
• Artistic (Realistic, abstact, surrealitistic,
symbolic,…
• Graphic desing. Logos, signals,….
• Digital images. Creates on a computer
• Publicity and advertising

17. Still images:
comics

19. Photograph
Photography

20. Moving
images

21. Artistcic images: surrealistic images

22. Realistic painting

23. Abstract painting

24. Fantastic images

25. Visual trick

26. Graphic desing: signals

29. signs or symbols

30. peace symbol

31. Digital images

34. Publicity and Advertising
• Advertising seeks to comunicate a message to
a large number of people using the mass
media (press, tv,….)
• Advertising is a message to persuade
consumers and users to demand a particular
product or service

35. MASS MEDIA
• Advanced industrial societies have develop
means of comunication. Internet, TV, radio,
magazines,..
• Many advertisements are made for sound
(audio) and image (visual).Spots
• Others only with images and text (graphic or
photography)

36. Advertisments
• Are messages used to inform, influence or
convince.
• The information is manipulated to provoke to
call the atention of the consumer
• Not all information is true

37. Diference between an artistic image and a
publicity image

49. PREVENTION CAMPAIGN

50. AGAINTS VIOLENCE OR ABUSE