Visual Communication as used in a Business Context

Visual & Oral Communication as used in a business context A report by Mr. Raymund N. Sanchez

Coverage of the Report Review of Communication Fundamentals Visual Communication Definition History Uses / Purpose / Practical business applications Advantages & Disadvantages Oral Communication Definition Uses / Purpose / Practical business applications Advantages & Disadvantages

Communication Fundamentals, a recap Communication : the process of exchanging information

Communication Fundamentals, a recap

Communication Fundamentals, a recap Communication can be seen as processes of information transmission governed by three levels of semiotic rules: Syntactic (formal properties of signs and symbols) Pragmatic (concerned with the relations between signs/expressions and their users) Semantic (study of relationships between signs and symbols and what they represent)

Communication Fundamentals, a recap Communication Verbal Non - Verbal visual visual oral oral Spoken language Written language Pictures Wordless Sounds Symbols Sensory Inouts Body Languages others

I. History of Visual Communication

History of Visual Communication “ Expression of the Emotions in Man and Animals “ by Charles Darwin was the first scientific study on nonverbal communication

History of Visual Communication (continued…) Visual Communication has been around since the dawn of man (Top Right Picture) Hieroglyphs typical of the Greco-Roman period (Bottom Right Picture) Image of a horse from the Lascaux caves in France

History of Visual Communication (continued…) Visual Media has been in use in advertising since ancient times (Top Right Picture) Black-figured lekythos with the inscription: “buy me & you’ll get a good bargain” was dated at 550 BC (Bottom Left Picture) Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan

Definition of Terms Verbal communication: the process of communication through sending and receiving messages with the use of words Word: a unit of language that carries meaning and consists of one or more morphemes which are linked more or less tightly together, and has a phonetical value.

Definition of Terms (continued…) Nonverbal communication: the process of communication through sending and receiving wordless messages Gestures Body language Posture Facial Expressions Eye Contact Appearance Intonations Handwriting Etc.

Definition of Terms (continued…) Visual communication: the conveyance of ideas and information in forms that can be read or looked upon Oral communication: the conveyance of ideas and information in forms that can be listened to or spoken

Definition of Terms (continued…) Cognition: information processing view of an individual's psychological functions Media: beginning of human communication through artificial channels

Guess the Logo? New Line Cinema

Guess the Logo? Unreal Tournament

Guess the Logo? United Artists

Guess the Logo? United Nations

Guess the Logo? AOL (America on Line)

“ A picture is worth a thousand words” -

Various forms of visual-nonverbal communication techniques are invaluable in advertising, promotions, product placement, endorsements, sales promotion, public relations, trade shows as attention getters

http:// www.youtube.com/watch?v =nhqDi322s_Q

Life-size stickers of people were stuck on automatic sliding doors at a mall in Mumbai , India . When someone approaches, the doors move apart and it feels like the people on the door are moving away. The person entering finds the message, "People move away when you have body odor".

An advertisement found in Malaysia. A sticker was placed on the high voltage box depicting that powerful Duracell batteries were used.

An ambient exercise to promote Eatalica burgers. A "Caution - Wet Floor" board was placed near an Eatalica burger signboard. The copy on the board reads: "Ogling at the burger may involuntarily cause drooling, which may in turn lead to a wet floor. Issued for your safety by the management of Eatalica Restaurant". (Eatalica is an American-Italian food joint in Chennai , India .)

A giant mirror was built that allowed passers-by to stop and look at themselves wearing clothes at a shopping mall in Tokyo , Japan .

Advertisements for a job-recruiting company in Berlin, Germany depict people working in vending machines and ATMs. It delivers the message: "Life is too short for the wrong job".

Stickers were placed in selected car park locations and car workshops where M-Tech Plasma HID lights are sold in Malaysia It delivers the message that these headlights are 300% brighter than regular headlights. The burn-effect sticker from the headlights really leaves an impression.

In another creative idea by The Fitness Company, "dumbbells" were placed at various subways in New York City , which create an illusion that the person holding the safety bar is doing weights.

A very cost-effective advertisement in Hong Kong for a yoga school showcases the prowess of a yoga practitioner on the flexible stems of drinking straws Enquiries and enrolment went after up this promotional stunt.

A creative ad by Mini Cooper placed at the Zurich , Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs.

Visual-nonverbal is also commonly used developing name recall & brand recognition

Picking up subtle clues from facial expressions, mannerisms, tone of voice, etc. is invaluable in transactions involving negotiations

Symbols, which are a form of visual-non verbal communication, are one cornerstone of building a strong corporate culture

Actions, which are also a form of visual-non verbal communication, sets examples for imitation & can build good morale The chief executive of General Motors (GM), Rick Wagoner, is to take a 50% pay cut to help the struggling carmaker save money.

Advantages Transcends language barriers

Advantages Transcends language barriers Attention getting

http://www.2advanced.com/ http:// www.leoburnett.com http://www.dstrict.com/

Advantages Transcends language barriers Attention getting Ability to pick up information while in a passive state of listening It exhibits both phylogenetic and ontogenetic primacy

In the development of human communication, nonverbal behavior predated the development of verbal communication

Advantages Transcends language barriers Attention getting Ability to pick up information while in a passive state of listening It exhibits both phylogenetic and ontogenetic primacy It seems to be trustable

Although the written word can contain more complex lines of thought, it is generally thought of as devoid of emotion & the human element, & thus, more difficult to trust… Non-verbal communication on the other hand is an opposite of the written language. Since people see a face, an emotion, an instance in which then can relate with, the are able to sympathize & connect to the sender of the message. People tend to not believe a verbal message when a nonverbal message contradicts it.

Disadvantages Imprecise & difficult to convey complex ideas

Disadvantages Imprecise & difficult to convey complex ideas Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment Except for pictures/symbols, it doesn't come across phone lines or in written text

Disadvantages Imprecise & difficult to convey complex ideas Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment Except for pictures/symbols, it doesn't come across phone lines or in written text Often cannot transmit factual information

Disadvantages Imprecise & difficult to convey complex ideas Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment Except for pictures/symbols, it doesn't come across phone lines or in written text Often cannot transmit factual information Is open to multiple interpretations -- easy to misread Can possibly distract from the original intent of the message

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Summary Visual, Non-Verbal communication is an essential part of business Visual, Non-Verbal communication has several uses in the field of commerce, mainly: Improving a message by enhancing ideas Improving the chances of getting the message through by avoiding noise Adjust attitudes & behavior of people better as compared to verbal messages

Summary Visual, Non-Verbal communication is not limited to external information sending but also internal messaging as well Most common external usage includes: Advertising Public Relations Negotiations Etc. Internally, it is used to convey broad ideas & messages to the employees

Summary Visual, Non-Verbal communication is can also be disadvantageous because: Imprecise & difficult to convey complex ideas Except for pictures/symbols, it can only communicate for limited distances, and only in the present moment Except for pictures/symbols, it doesn't come across phone lines or in written text Often cannot transmit factual information

Visual Communication as used in a Business Context

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