This document discusses key principles of design including balance, emphasis, harmony, unity, variety, gradation, movement, rhythm, and proportion. It defines design as a method of problem solving through visual or physical means. The key difference between art and design is that art starts with emotion while design starts with a fixed goal, such as communicating a message or motivating an audience. Good design incorporates these principles to create a sense of equilibrium, focus attention, connect elements gradually, imply action, employ repetition, and establish relationships between parts and the whole.

1. DESIGN
PRINCIPLES

2. What is DESIGN

De•sign [dəzajn] is a method of problem solving.
The simplest definition. Design is so many things, executed in many
different ways, but the function is always the same. Whether it’s blueprints,
a clever UI, a brochure, or a chair – design can help solve a visual or
physical problem.

3. Quiz
Look around you now
How many designs do you
see ?

4. DIFFERENCE BETWEEN
ART AND DESIGN

5. Art

Start with Nothing just an opinion or feeling .

Creating Art to share a feeling and inspire people .

establish emotional bond between the artist and their audience.

6. Design

Start with fixed starting point, whether a message, an image, an idea or an
action.

Designers don’t invent something new , but communicate something that
already exists, for a purpose.

That purpose is almost always to motivate the audience to do something:
buy a product, use a service, visit a location, learn certain information.

7. Principles of Art &Design
Balance
Proportion
Emphasis
Rhythm
Harmony
Movement
Unity
Gradation
Variety

8. Balance
Creating a Sense of equilibrium or stability
in work of art

9. Symmetric

10. Asymmetric

11. Radial

13. Emphasis
Driving attention to something

14. Contrast

15. Stressing the difference

17. Harmony
Focus on the similarities

20. Unity
Using main unit in design to focus on

23. Variety
Diversity , change

24. Diversity

25. Gradation
Connecting elements with gradual changes

27. Movement
Look and feel of action
 Direct the viewer’s gaze


29. Rhythm
Repetition
Visual beat


30. Repetition

31. Repetition

32. Repetition

33. Visual beat

35. Proportion
Relationships with certain pieces to the
whole and each other

37. Golden Ratio

38. Golden Ratio

39. Golden Ratio

40. The ten most important principles for what is considered good design.

41. Thank You
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Designer Eman Magdi