Visual merchandising aims to influence consumer behavior and purchasing decisions. It works by altering perceptions and attitudes to encourage browsing, spending, and loyalty. Stores use techniques like window displays, interior design, lighting, music, and mannequin presentation to attract attention, create positive impressions of brands, and provide an enjoyable shopping experience that becomes part of customers' memories. Research shows these factors can significantly increase browsing time, impulse purchases, and recall of the store name. The goal is to move people from passive observers to active buyers through multi-sensory stimulation at each stage of the purchase funnel.
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
Visual merchandising can be simply defined as the physical presentation of products. It is the coordination of all physical elements of a business to project the right image. Visual merchandising has increased tremendously in importance with the growth of self-service retailing. Good to marketing & presenting is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products.
The Definitive Guide To Retail Visual Merchandising GuideASD Market Week
Visual merchandising is important component of retail store sales. If retailers showcase their products in impactful ways, customers will buy. Learn how to visually merchandise your show floor!
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This purpose of this presentation is to show the value of creating visual merchandising guidelines or playbooks and how photorealistic renders are the best way to present examples in the guidebooks.
If you are looking to create presentation guidelines or would like to see examples of what they look like, then this presentation will benefit you.
• Over 15 years of International experience in the Fashion & Luxury Gifts Retail Industry, developing brand integrity and visual implementations with work achieved in London, Dubai and Lisbo
In today's rapidly evolving and competitive retail landscape, businesses face challenges in gaining comprehensive insights from fragmented data sources and channel-centric approaches. TransactionPath™ offers a unique approach to data-driven decision-making that focuses on analyzing shopper behavior and preferences to drive tangible results.
This suite of services utilizes cutting-edge behavioral technology to seamlessly integrate data from various sources and create a holistic shopper story. By leveraging behavioral expertise, true shopper behavior is captured through MET shopalongs, store audits/observations, and usage diaries. This empowers businesses to craft impactful strategies that drive tangible results across all retail channels.
The approach also enables businesses to transform their channel strategies from individual channel/platform ROI to a holistic category view. This leads to a more optimized approach that maximizes business outcomes and creates a cohesive strategy across all channels.
Businesses can take actionable actions within their organizations. The insights are not only impactful but also actionable, enabling brands to drive real change and achieve tangible outcomes within their retail operations.
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Through real-world examples from the vibrant Indian retail landscape, we'll uncover:
The Why Behind the Where: What factors like convenience, price, and reputation drive customers to choose specific stores?
The Power of Place: How store layout, ambiance, promotions, and customer service all influence the shopping experience.
The Moment of Choice: What factors like brand trust, comparisons, reviews, and impulse buying come into play at the point of purchase.
By understanding these key aspects, businesses can gain valuable insights into creating a more customer-centric shopping experience, ultimately leading to increased sales and brand loyalty.
Get ready to unlock the secrets of the shopper's journey and discover how to leverage these insights in your marketing strategies!
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Presentation addresses how signage can be used to connect with customers in a meaningful and engaging way; it was given at NRF's 100th Annual Convention.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
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2. Human Drives are largely unconscious and consumers are primarily
unaware of their true reasons for buying what they buy.
(Sigmund Freud’s psychoanalytical theory)
3. WHY VISUAL MERCHANDISING?
Consumer’s attitudes, perceptions, motivations, learning and memories play a vital role at the time of buying decision making.
VM alters the perception and attitude of consumers, forcing them to buy products in such a way that he or she enjoys purchasing goods.
Primary objective of Visual Merchandising is to convert a passerby into a browser, a browser into a spender, a spender into big spender
and a big spender into a loyal customer.
5. ROLE OF VISUAL MERCHANDISING
IN NEED RECOGNITION
31% of shoppers go to marketplaces to while away the time and about 69% go to markets with pre-decided product in mind.
Over 81% of consumers take the decision to fulfill their fashion, social or psychological needs on the spot.
So a store with displays and decor that draw eyeballs always attracts more customers and converts more footfalls into sales transactions.
6. ROLE OF VISUAL MERCHANDISING
IN PRE-PURCHASE SEARCH
Past experience has a great impact on consumer’s mind before seeking an external source of information about a product / brand.
About 78% of consumers have a store name in their mind where they liked either window display / store interior / lighitng / music etc.
Clearly the more appealing the VM, the more customers enjoy and are mentally satisfied while shopping.
7. ROLE OF VISUAL MERCHANDISING
IN EVALUATING BRAND
How a store present its merchandise plays a vital role in evaluating the brand.
The involvement of the senses, emotions and mind during the buying decision process provides enjoyement or satisfaction.
This motivates the customer to buy a product, changes the perceptions & attitude towards a store / brand, create positive vibes
& become a part of the memory.
8. All Brands
Known Brands Unknown Brands
Evoked Set Inept Set Inert Set
Acceptable Brands Unacceptable Brands Indifferent Brands Overlooked Brands
Purchased Brands Not Purchased Brands
BRAND EVALUATION & SELECTION
9. ROLE OF VISUAL MERCHANDISING
IN EVOKED SET
Selective exposure to advertising, billboards, store fronts, exterior signs, marquees, banners, awnings, walks and entries, landscaping,
window displays - all increase the awareness and the value of a brand or store in a consumer’s mind.
Interior display and presentation help in adding values and benefits to brands, and convert interest into an actual purchase creating
a difference between an indifferent brand and an acceptable brand.
10. ROLE OF VISUAL MERCHANDISING
IN INPUT FOR DECISION MAKING
Apart from window displays, the following Visual Merchandising tools are also helpful in the input stage:
Exterior signs Instore Communication
Banners Signages
Walks and Entries Merchandise Presentation
Landscaping Fixtures
Billboards Window Display
Even the section of the clothing depends on the ‘First Sight Love’ principle. You never get second chance to make the first impression.
12. ROLE OF VISUAL MERCHANDISING
IN POST PURCHASE EVALUATION
Customers not only evaluate the performance of product, they also evaluate their shopping experience.
A comfortable experience, satisfaction of soul, emotions and mind create pleasant shopping memory.
This experience becomes a part of life and is always an influencer while purchasing.
14. 1. Exterior Presentation 2. Store Layout 3. Store Interior Presentation 4. Interior Display
Store Front Merchandise Flow Principle of Design Props
Exterior Signs Zoning Merchandising Techniques Space Design
Marquees Service Areas Colour Schemes Fixtures & Harware
Banners Accessibility Lighting Mannequins
Awnings Music Floor and Wall Covering
Walks and Entries Odour In-store Signages etc.
Landscaping
Billboards
Window Displays
16. PERCEPTION AND ATTITUDE
69% of consumers go to the market with pre-decided product in mind; 31% with nothing specific in mind.
Out of these 69% people, 50% people come out of the stores with the specific product plus some additional product.
67% of women go to shop with a pre-decided product in mind. Of these 67% women, 70% come out of stores with a specific
product plus some additional product.
In case of males out of 71% only 33% come out of stores with the specific product plus some additional product.
17. MOTIVATION
consumers taking ideas for clothing
44% of people take ideas on their apparel from advertisements.
47% from window display.
31% from store display.
34% from friends.
13% from other sources.
47% like displays on hangers against 22% on racks
Out of 84% people who like displays on mannequins, 55% engage in impulse buying.
18. MULTI SENSORY EXPERIENCE
Influence of Window Display
53% consumers are attracted by window displays
or give a look towards window displays.
34% do it many times.
13% some of the time.
Impact of Lighting
47% say there are instances when a product
looks something inside the store and completely
different outside it.
Influence of Music
94% males like music inside the store.
Out of 94%, 56% register influence of
music on their purchase.
91% people like music inside the store.
Out of 56%, 89% remember name of the store
where they liked the music.
19. INVOLVEMENT
Time spent inside the store
41% spend 5-15 mins inside a store.
41% spend 15-30 minutes.
16% spend more than 30 minutes.
Area covered inside the store
9% cover less than 20% of the store area.
28% cover 20-25% area.
63% cover more than 50% of the area.
84% say signages are helpful inside the store.
New Arrival Section
81% say they normally visit the new arrival section
20. LEARNING & MEMORY
VM raises the involvement of customers inside a
store. Good Lighting, appropriate music played at
an appropriate volume , and nice in-store displays
provoke consumers into spending more time
inside the store. The more time they spend trans-
lates into more opportunities to make impulse
purchases.
78% remember the store name which they like
78% remember the name of the store where the
window display attracted them the most
63% for lighting
59% for store interior
44% for store display
63% for music.
75% of people are regular visitors to specific stores.