This Introduction to Fashion Marketing course from London College of Fashion is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
This Introduction to Fashion Marketing course from London College of Fashion is ideal if you've no previous marketing experience or some experience in a non-fashion sector and want to learn how marketing principles work in the context of fashion.
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
THE HIGHEST HAPPINESS THAT ACCOMPANIES THE SUCCESSFUL COMPLETION OF ANY TUSK WOULD BE INCOMPLETE WITH OUT THE EXPRESSION OF GRATITUDE TO ALL THOSE PEOPLE WHO HAVE HELPED ME THOROUGH OUT THIS PROJECT AS SUCCESS IS THE ABSTRACT OF HARD WORK
The Marketing plays a vital role in promoting the business and mission of an organization. It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing job to reach out to prospects, customers, investors and/or the community, while creating an overarching image that represents your company in a positive light.
There are 7 function of fashion marketing.
this presentation first define what is visual merchandising then deal about design elements and principle that basically support how to apply on retail store exterior and interior parts.
THE HIGHEST HAPPINESS THAT ACCOMPANIES THE SUCCESSFUL COMPLETION OF ANY TUSK WOULD BE INCOMPLETE WITH OUT THE EXPRESSION OF GRATITUDE TO ALL THOSE PEOPLE WHO HAVE HELPED ME THOROUGH OUT THIS PROJECT AS SUCCESS IS THE ABSTRACT OF HARD WORK
CHAPTER 19 BUSINESS STUDIES NIOS XII
meaning of marketing;
differentiate between ‘marketing’ and ‘selling’;
importance of marketing
objectives of marketing
functions of marketing
he Assignment Help website has a cohesive, easy to navigate design. Assignmenthelp.net is truly valuable for students of all grade levels across abundant fields of study. After easily signing up for an account, there are various ways in which they can help with homework assignments.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Objectives
1. What is marketing?
2. What are the seven key marketing
functions?
3. What are the customer characteristics
used to define a target market?
4. What is fashion merchandising?
3. What is Fashion Marketing?
Marketing – the process of developing, promoting,
and distributing products to satisfy customers’
needs and wants.
Starts at the very beginning of product
development and continues until a consumer
purchases the product.
A series of activities that fashion businesses
undertake so that customers will buy products
from them instead of their competitors.
4. Marketing Concept
Marketing concept – the idea that businesses must
satisfy customers’ needs and wants in order to
make a profit.
Fashion products are presented in a way that
makes the customer want to buy merchandise
Fashion marketers must offer the right product
at the right time and right price.
Must develop strategies to tell selected market
about these products.
6. Marketing-Information Management
Involves gathering and using information about
what consumers want.
Considered critical because it determines what
product to produce and sell.
Five main elements are:
1.
2.
3.
4.
5.
Input – reports, past records, or surveys
Storage – saving information
Analysis – study information gathered so a decision can be made
Output – reports of the analysis and conclusions
Decision making – the final result of the first four elements.
7. Financing
Involves planning ways to cover the costs
of successfully operating a business.
Includes factors such as, production costs
of the product, product pricing for the
customer, and everyday expenses such
as rent, supplies, and payroll.
8. Pricing
The process of setting the value or cost at
the right level.
The price of a fashion product is
dependent on the cost of production plus
a profit/
Customer demand can adjust the price up
or down
9. Pricing
The price must cover all the elements of
the key marketing functions:
1.
2.
3.
4.
5.
6.
7.
The costs of gathering information of what the
customer wants
The costs of financing the business
The costs of design, fabric, and construction to
produce the product
The costs of advertising and promotion
The costs of moving the product to the consumer
The costs of selling the product to the final customer
Some profit for all of the people involved in each of
these steps.
10. Promotion
Communicating with the customers about the
product to achieve the desired result – customer
demand for and purchase of the product.
Includes advertising, personal selling, publicity,
and public relations.
Fashion marketers can create an image of who
wears a brand of clothing through promotion.
How can marketers do this?
12. Distribution
Involves moving the product each step
from the design idea to the consumer.
Number of businesses involved in the
actual planning and movement of the
product
Actual transportation of the product – by
truck or by air.
13. Selling
Assists the customer in identifying and
satisfying a want or a need.
Helps the customer understand the
benefits of quality.
15. What is a target market?
Target market – the specific group of people
that a business is trying to reach.
Identified through research and by the
shared characteristics of the specific
group of people.
How is this done?
16. Market Segmentation
Market segmentation – a way of analyzing a
market by categorizing specific characteristics.
Marketers divide the people into groups of
possible consumers based on various shared
characteristics.
Fashion marketers to concentrate on meeting
the needs of certain types of buyers rather than
the needs of all shoppers.
18. Demographics
Demographics – statistics that describe a
population in terms of personal
characteristics such as age, gender,
income, ethnic background, education,
religion, occupation, and lifestyle.
19. Psychographics
Psychographics – studies of consumers
based on social and psychological
characteristics such as attitudes, interests,
and opinions.
Consumers’ attitudes and values are often
represented by how they choose to spend
their time and money.
20. Psychographic Trends
Women in the
workforce
Urban
population
Home and
family
activities
Travel
Work at home
Home
computer use
Casual dress
for home and
office
Value of time Large clothing
over money
sizes
21. Geographics
Statistics about where people live
Region of the country, size of the city or
county, the density of the population
(urban, suburban, or rural), even climate
Location of where people live has an
influence on their buying habits.
22. Behavioristics
Behavioristics – statistics about
consumers based on their knowledge,
attitudes, use, or response to a product.
- marketers look at the purchase occasion
for a product, product benefits, or usage
level and commitment.
23. Behavioristics
Purchase occasion – instance when a
customer might use a product. Ex. “afterfive”
Product benefits – the benefits that
consumers desire in a fashion product or
service. Ex. Stain-resistance.
Usage level and commitment – identified
by how often they use the product and
their loyalty to purchasing it.
24. What is Fashion Merchandising?
Fashion merchandising – the planning,
buying, and selling if fashion apparel and
accessories to offer the right merchandise
blend to meet customer demand.
25. Retailers and Fashion Merchandising
Merchandising is the main function of
apparel retailing.
Retailers buy at wholesale and then sell
then at retail prices.
Other retail responsibilities; store
operations, financial control, personnel,
and sales promotion
28. Objectives
1. What are the four components of the
marketing mix?
2. What are the four types of promotion?
29. What is the fashion marketing mix?
marketing mix – consists of our basic
marketing strategies known as the four
P’s of marketing.
1. Product
2. Place
3. Price
4. Promotion
These are the basic elements to satisfy a
customers needs and wants.
30. Product
What a company is offering for sale to
customers to satisfy their needs and
wants.
includes goods and/or services
strategies that include producing,
packaging, and naming a product.
Ex. jeans, sweaters, jewelry, hairstyling
31. Place
the way products are distributed and their
systems of delivery
getting the product to consumers and the
steps of distribution
how and where a product will be
distributed
Where the customer will purchase the
item
when the product will be distributed
32. Price
the amount of money consumers will pay
for a product
have to determine how much consumers
are willing to pay
depends on the price of producing the
item, the markup, and the customer
demand.
Goal: Business must make a profit.
33. Promotion
any form of communication that a
business or organization uses to inform,
persuade, or remind people to buy it’s
product
inform customer about the features of the
product and persuade to make a purchase
34. Types of Promotion
1. Sales promotion – special contests,
displayed merchandise in windows,
special coupons
to increase customer traffic in a store
contests, displays, and coupons – do not
require any direct contact with the customer
35. Types of Promotion
public relations and publicity – promote
the image and communications a
company has with employees, customers,
and the public.
publicity – usually unpaid mention of a
business, its employees, or its
merchandise in the media.
36. Types of promotion
advertising – paid message that a
business sends to the public about the
product.
personal selling – requires personal
communication and contact with the
customer
37. Marketing Strategies
Three strategies that fashion marketers
use to increase their business:
1. increase the number of customers
2. increase the average transaction
3. increase the frequency of repurchase