Design can be art,Design can be aesthetics.Design is so simple ,that's why its so complicated ... Window display ...its so important for your brand...to attract customer

1. FATEMA-TUZ-JANNAT
LECTURER OF PISFT
BSC IN FASHION DESIGN(BUFT)
MBA IN APPAREL
MERCHANDISING(BUFT)

3. • First contact customer has with store.
• Can stimulate curiosity.
• More opportunities to sell merchandise.
• To attract customers to the store ,and ultimately convince them to buy
merchandise .
• Sell merchandise by show.
• Encourage ,promote and enhance the stores visual image.
• Introduce and explain new product.
• To allow store sales associates to interact with customers more effectively.

4. Types of window
• Closed windows
• Open-back windows
• Corner windows
• Angled windows
• Shadow box windows
• No windows
• Island
• Arcade windows.
• Parallel to sidewalk window
• Half open window
• Live or demo window
• Interactive or through-glass
window
• Circular window

5. •Closed window:-These are usually seen in department stores.
With a large pane of glass at the front.
• A solid back wall and two solid walls and a door ,these window
resemble a room.

6. • Open back window:- These have no back wall but may have side walls.
Many retailers prefer them because they make the interior of the shop
visible from outside.

7. • Corner window:-The windows wrap around a corner. In this windows
groupings should be dressed towards the canter of the arc.

8. • Angled window: IN order to more exposure to the viewer ,there are windows
that are similar to the parallel to the sidewalk type but can feature more displays
in less space.

9. •Shadowbox window:-Stores that specialize in small items
such as jewellery often rely on showcase windows to attract the customer
attention.

10. • No window:-Shopping arcades often have good examples of stores with no
windows.

11. •Island: It is a display that can be viewed from all the side.
• Sometimes these displays are also set t the middle of the store.

13. •Enclosed windows:These are ones which have walls on the three sides
and glass on one side to view the window display.

14. • Parallel to the sidewalks windows: The window that run parallel to the
sidewalks and are generally to back closed to separate them from the rest of the
store.

15. • Half-open window structure: Half-open windows use partitions or
architectural dividers of some kind to separate the display from the store proper.

16. •Live or demo window: Live or demo windows have caused many
shoppers to stop and notice when they suddenly waved or wrinkled at an
unsuspecting passer-by.

17. • Interactive or through glass windows: They can literally communicate
with shoppers day and night.
• Viewers can virtually design their own window displays by calling up brands and
images that interested them from a programmed menu.

18. • Circular windows: IN order to individualize their images, some companies
develop window structures that are quite different from the traditional ones.
• These do not provide space for retailing.

19. Types of displays
• One item display
• Line at goods display
• Lifestyles window display
• Variety or assortment windows display
• Promotional display
• Institutional display
• Seasonal display
• Holiday display

20. One item display
• A one item display is just the showing and advancement of a single garment or
any single item. It features only one piece of merchandiser – designer gown
,automobile, piece of jewellery etc.

21. Line at goods display
• It is a kind of display in which only one type of merchandise is shown
(skirt,blowses)

23. Lifestyle window display
• In any stores is delivered message ‘I m complete outfit’ buy me it often choose to
feature the outfit or ensemble in a setting by itself.
• The intension is to entice the customer to buy a total package rather then one or
two items.

25. Variety or assortment window display
• It is a collection of unrelated items that happen to be sold in the same store .
• It can be shoes, silk stocks, night gown ,shirts etc.

26. Promotional window display
• Display which advances concepts ,trend and item .
• It has very low margin of profit and thus need a larger sales volume to exists.
• These display stores generally advertise prices.

28. Institutional window display
• This display promotes an idea and not an item .It promotes institutional services .
• These display presents the stores as member of the community which help further
in building the image of the store.
• In this kind of display only incidental mention is made of
merchandise,service,special features or facilities of the store are featured.
• These display creates customer locality and good will.

29. Seasonal window display
• Each season brings with it particular merchandise to feature and nature suggests
general settings in which to show it .
• The cold winter ,the budding and blooming of flowers in the springs ,the warmth
of summer and the chill of fall each provide a unique opportunity to encourage
customer.
• Spring merchandise, often combined with spring flowers creates a refreshing
felling in a store.
• Colours orange and brown with deep reds are and yellows are associated with the
leaves and fall fruits influenced the trims used.

31. Holiday window display
• Christmas, Eid, Fathers day , Mothers day ,Valentines day , Halloween day ,
Independent day ,Memorial day , Holi or Diwali is the major holiday of the year for
the majority of the retailing industry in the world, other holidays play a major role
in the achievement of the years total volume.

32. • I

33. Creative window display
• While four seasons and major holidays provides a major framework for planning
merchandise presentation ,much of the work visual merchandiser produce dose
not fall under the categories.

36. Window lighting roles
• Show merchandise in true colours.
• Focus on merchandise.

37. Advantages of window display
• Its acts as a silent salesman for promoting sales.
• It is good method of advertisement.
• It makes the shop more attractive.
• Its attracts the customer and passers-by
• The customers come to know what kind of products are available in the shop.
• It saves time of the shopkeepers.
• It promotes sales.

38. Window display principles
• Wow: Surprise your customers, tell a story ,reflect your brand in your exterior
and interior, think out of box ;make it tacky…just make it wow.
• Update: Change every month to related events ,keep changing make it fresh.
• Big and bold: Create stand out ,play with colours ,lighting,shape,background
imagery, positioning and signage.You can make it clean ,simple or glitter.
• Perfect angle: Think visual –think the best viewpoint ;major traffic and see
the displays, stand out eye level.
• Always evaluate: Check point-of-sale data ,traffic counting ,look feed back
from consumer ,online input,serveys,use technology and social media for
evaluation.

39. Avoid in window displays
• Not select products to expose: Displaying to products in large quantities and
without a defined priority ,importance and layout makes the window “dumb” unable to
communicate.
• Leave no space: leave no space between the products creates a scan first ,very fast,
minds of your customer who will compare your shop to a thousand others similar to
ignore.
• Not place spotlight: You must define which products to prioritize time to time in
the window.
• Dark, Dirty and disordered: It is not enough to take care only of the products
and make them look their best, If the window is dirty ,dark or messy this will ruin all the
work done and will get worse sales.
• Not having plan: Planning is the most important role of preparation of shop
windows.You have a monthly plan, quarterly or annual basis but you have to have a plan
that includes a rotation of goods and installation within your shop window.