Visual Merchandising

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A Marketing Trend. Just browse http://www.anandakumar.co.nr for more stuff!

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Visual Merchandising

  1. 1. Visual Merchandising A Glimpse!
  2. 2. What it is? <ul><li>VISUAL MERCHANDISING SIGHT REFERS TO WHAT A PERSON CAN SEE FROM A PARTICULAR POINT AT THE ENTRANCE TO A STORE FOR INSTANCE </li></ul>
  3. 3. Objectives <ul><li>Apply the basic elements and principle of design and display. </li></ul><ul><li>Demonstrate how lighting can enhance produces presentation or stimulate visual awareness. </li></ul><ul><li>Responsibilities of Visual Merchandiser are responsible for the total merchandise or service presentation, the overall business image, and even the building and placement of the design element. </li></ul>
  4. 4. Elements of Visual Merchandising <ul><li>Store front – the total exterior of a business. It includes the following – Signs, Marquees, Entrances, Window displays. </li></ul><ul><li>Store Interior – the approach for the store interior. It includes the following – Floor & wall covers, Lighting, Colors, Store fixtures. </li></ul><ul><li>Store Layout – it refers tot the lay store floor space used to facilitate and promote sales and to best serve the customer. </li></ul><ul><li>Typical layout – it refers to the space consist of different kinds of the space are been – selling space, merchandising space, personal space, customer space. </li></ul><ul><li>Interior Display – use fixtures and props to show cover merchandise. This display generates on one out of every four. There are five types of interior displays – closed display, open display, architectural display, store location, point-of-purchase display. </li></ul>

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