The document discusses football (soccer) as a brand and business. It notes that the top football clubs generate hundreds of millions in annual revenue, with labor costs accounting for 70% of expenses. Popularity of football is increasing globally as evidenced by rising viewership of major tournaments. Maintaining customer relationships and fan loyalty is important for clubs given the lasting loyalty of fans from generation to generation. Emerging technologies like social media and mobile marketing provide new opportunities to directly engage with fans.

1. The brand F tball By: Shadul Narang Student-GMBA Product Marketing and Management SP Jain Centre of Management, Dubai +971-55-77-40850

2. The Brands we all know !! The Brand: Football

4. The Brand: Football

5. The Brand: Football

6. The Brand: Football Revenue (€ million) Average Attendance Total Capacity No of International Players 2007-08 2006-07 2008-09 2007-08 2007-08 Real Madrid 365.8 351 71,800 76200 79778 17 Manchester United 324.8 315.2 75,400 75700 76162 18 FC Barcelona 308.8 290.1 69,000 67300 98571 15 Bayern Munich 295.3 223.3 69,000 69000 69000 14 Chelsea 268.9 283 41,700 41400 41700 16