The document discusses the integration of social, mobile, analytics, and cloud technologies (SMAC) and their growth in recent years. It emphasizes the importance of data analysis in business, the advantages of cloud computing, and observes trends such as the rise of ad-free social networks and mobile payment systems. The author expresses a personal interest in data analytics and aims to build recommendation systems during an internship.

1. Social Mobile
Analytics Cloud
(SMAC)
Name:Vignesh.M
E-mail:vigneshmohanceg@gmail.com
Twitter Id:@Vignesh_Mohan1
University:College of Engineering,
Anna University,Guindy
Year/Semester:3rd yr/6th Sem
Branch:Computer Science and Engineering

2. Introduction
 Social,Mobile,Analytics and Cloud are individual
technologies and platforms which have risen
during the past few years and have shown
immense growth.
 Social technologies allow for rapid sharing of
information over social networks which enhances
collaboration and information distribution in a
business.
 Social media allows companies to give a good
exposure of their product to the audience.
 Mobile technologies allows people to connect
from anywhere in the world.
 The development of smart phones also made
mobile Internet connection more easier.

3. Introduction
 Since large amount of data is generated everyday, it is
important to perform data analysis of such a huge data.
For instance, when you monitor a website of a
company, it is important to perform visitor counts and
visit durations so that you can make changes to get
better results.
 Cloud computing is delivery of computing services over
Internet which allows individuals to use computing
resources online.
 The main advantage of cloud is cost as one need not
purchase hardware or software licences.
 Thus Social,Mobile,Analytics and cloud technologies are
integrated to form SMAC(Social,Mobile,Analysis and
Cloud).

4. Trends
 Ello, an ad-free social networking service and it promises
not to sell user’s information to third parties. It is likely to
grow in 2015 with increased customers.
 In the late stages of 2014, Facebook surpassed youtube
for the amount of video views.
 Every home appliances like refrigerators and bathroom
scales collect data and send it wirelessly to Internet
which are routed as a notification to mobile phones.
 With the development of mobile internet banking,
customers will tend to purchase and pay even a low
price daily use product via mobile. Eg Starbucks mobile
payment.

5. Trends
 High precision location sensing combined with mobile
apps.
 Personal Cloud computing will be the upcoming trend
in the forthcoming years. Examples are DropBox and
Google Drive.
 Alternatives to traditional databases called NoSQL are
gaining popularity which allows a faster way of
identifying the relationship between the customers
rather than a traditional relational database

6. Interest Areas
 My area of interest is in the field of data analytics. I have
interest in the field of data mining which is finding
relevant information from a large collection of data.
 If given internship in this area, I would like to build
recommendation systems which enables better
marketing of the product by analyzing customer’s
interests on the product.