S.REKHAA is a 1st year MBA student in Business Analytics at Barathiyar University. Their document discusses SMAC (social, mobile, analytics, and cloud) technologies and how they are driving innovation in business. It describes how each technology enables new capabilities: social media helps capture customer behaviors; mobility extends reach; analytics provides insights from large datasets; and cloud provides flexible, scalable infrastructure. Key trends are discussed like how social media is influencing customer decisions and being used for marketing. Mobile is extending reach through banking and shopping apps. Analytics uses tools like Hadoop for big data. Cloud provides data storage and processing over the internet. The student believes big data analytics will have the biggest impact and hopes to

1. SMAC
Name: S.REKHAA
E-mail: mailmerekhaa.s@gmail.com
Twitter Id: mailmerekhaa.s@gmail.com
University: Barathiyar University
Year/Semester: 1ST YEAR/2ND SEMESTER
Branch: MBA BUSINESS ANALYTICS

2. SOCIAL MOBILE ANALYTICS CLOUD
Introduction
•SMAC (social, mobile, analytics and cloud) is the concept that four
technologies are currently driving innovation in business.
•SMAC creates an ecosystem that allows a business to improve its
operations and get closer to the customer with minimal overhead and
maximum reach.

3. SMAC enables enterprises leverage
the cloud for storing huge volumes of
multi-structured customer data ,
generated over mobile devices and
social media and analyze these data
sets for business advantage
SOCIAL media would
help IT-BPO firms to
capitalize on the growth
generated by the increasing
usage of social media by
consumers and businesses
ANALYTICS to drive
businesses through the way of
big data, business intelligence
and analysis of multi-
structure high volume
datasets
CLOUD computing will
provide the solutions for IT-
BPO companies that would
help them to offer more cost
optimized solutions to their
clients
MOBILITY to offer
two pronged growth path
of enterprise mobility and
consumer mobility

4. TRENDS
SOCIAL:
Enables collaboration
Captures behaviors and attitudes
Engages Customers
Influences behaviors to respond to existing and new brands
People are now using social media for:
-what products to buy,
-where to shop
-what firms they want to work with.
Enterprises use social media for their customer service function only.
Many firms have now started using social media in tandem with their sales and marketing
functions.
MOBILE:
Extends the reach to customers
Smartphone's and tablets have brought rich, digital content to the fingertips of consumers.
Mobile banking has emerged as one of the most innovative products in the financial services
industry.
Shoppers are increasingly using their mobile devices for comparing to buy products.

5. ANALYTICS:
Big data analytic in cloud: HADOOP, a framework and set of tools for processing very
large data sets.
SQL on Hadoop: Faster, better: Tools that support SQL-like querying let business users
who already understand SQL apply similar techniques to that data.
Predictive analytics
CLOUD:
A network of remote servers hosted on the Internet to store, manage, and process data
Hybrid clouds: Hybrid clouds feature an infrastructure that combines private cloud
security with cost-effective, powerful and scalable public cloud attributes.
The trends which I expect that it would make a big impact in the next five years
is “BIG DATAANALYTICS” because Every year, companies and individuals
generate billions of gigabytes of data. So the Data, which is properly analyzed
and used in time, can emerge as an unbeatable competitive trend in future.

6. Interest Area
ANALYTICS:
 Data is the heart of business analytics which is having a great scope in the
near future.
 This is what companies rely upon for their competitive advantage
 It’s becoming more important as technology and analytical tools are now
available from hardware to software.
As a part of my curriculum I am trained to work on SAS (software suite)
used for performing statistical analysis.
So if I’m being provided an internship to work on real time data, I would
utilize my analytical skills to work on the same and get experience out of it.

7. Thank you