A Presentation on technological impacts due to increasing adoption of SMAC across consumers and businesses by Parasaran D S

1. < Social, Mobile,
Analytics and
Cloud (SMAC)>
Name: Parasaran D S
E-mail: paras0412@gmail.com
Twitter Id: @parascool0412
University: Anna University
Year/Semester: III/VI
Branch: Information Technology

2. Introduction
 SMAC - social, mobile, analytics and cloud The formula for
the Future of Work on one integrated stack, where each
function enables another to maximize their effect. This is the
new enterprise IT model delivering an organization that is
more connective, collaborative, real-time and productive.
 Every fifteen years or so, the IT industry has witnessed new
innovations in computing which have changed the way IT
services are delivered to the business and end users. After
the mainframe era, mini-computing era, personal
computer and client-server era, and the Internet era ,
we’re now in what many call the fifth wave of corporate IT.
This fifth wave is characterized by a new master IT
architecture comprised of social, mobile, analytics and
cloud technologies collectively known as SMAC.

3.  SMAC creates an ecosystem that allows a business to
improve its operations and get closer to the
customer with minimal overhead and
maximum reach. The proliferation of structured
and unstructured data that is being created by
mobile devices, sensors, social media, loyalty card
programs and website browsing is creating new
business models built upon customer-generated
data. None of the four technologies can be an
afterthought because it's the synergy created by
social, mobile, analytics and cloud working together
that creates a competitive advantage.

4. Trends
 A New Work Style Combining Social, Mobile, Analytics and Cloud – Today’s
customers and employees, particularly digital natives, are expecting a new style of
commerce, content and collaboration that’s social-, mobile-, analytics-, and cloud-
enabled. They’re looking for the same anytime, anywhere, and any-device
convenience that they’re familiar with in their personal lives through applications
from companies such as Amazon and Facebook. In terms of device usage, the
“mobile elite” in the workforce currently utilize three or more personal devices for
work and this number will only increase as wearable devices such glasses and
watches add to end user options.
 Digitization of business models and processes – As society and national GDPs
continue to migrate to the Internet economy, traditional business processes, business
models and even entire industries are being disrupted as products and services
become ever-more digitized. While many industries have already experienced this
disruption, such as those in media and entertainment whose primary product or
service has become completely digitized (e.g. books, music, movies, maps), the
next wave is now being felt as other industries see aspects of their physical value
chain become ever-more technology-enabled and optimized.

5.  The Information Inflection Point – The exponential
growth in computing devices and data brought
about by the Internet economy, the consumerization
of IT, and the emerging “Internet of Things” is placing
new requirements and burdens on the data center in
terms of being able to collect, manage and interpret
this information to support effective business decision-
making. Existing information infrastructures are not
equipped for the volume, velocity or variety of this
information. According to Cisco, the number of
devices connected to IP networks will be nearly three
times as high as the global population in 2017.

6. Interest Areas
 Retailers are strategically deploying the SMAC Stack across key business
processes to combine the best of virtual and physical retail shopping
experiences. Now a customer’s mobile device can signal store management
while they’re shopping.
 Medical device manufacturers are modernizing the remote monitoring
process and minimizing office visits for both patients and clinicians. By
deploying cloud-based mobility services that deliver full PDF reports via their
iPad or iPhone, clinicians can provide instant remote care.
 Corporate auditors can collect, process and share critical product insights
from a single device. With intelligent, powerful iPad applications, store visits
become a lot more productive.
 I would like to work on technological advancements which will take SMAC
into consideration such as marketing computing and general applications.

7. Thank you