In this presentation, Harika intrdouces SMAC and associated trends. Her interest area lies in the Banking industry where she wants to increase customer loyalty through analysis of likes/dislikes etc.

1. SMAC
Social, Mobile, Analytics
and Cloud
Name: B.V.R.N.SAI HARIKA
E-mail: saiharikabysani@gmail.com
Twitter Id: @harikasai1
University: BITS-Pilani Hyderabad
Campus
Year/Semester: 6th semester
Branch: Electrical and
Electronics Engineering

2. Introduction
 SMAC creates an ecosystem that allows a business to
improve its operations and get closer to the customer
with minimal overhead and maximum reach.
 leading business-technology enabler of the next decade.

3.  The proliferation of structured and unstructured data
that is being created by mobile devices, sensors,
social media, loyalty card programs and website
browsing is creating new business models built upon
customer-generated data.
 None of the four technologies can be an afterthought
because it’s the synergy created by social, mobile
,analytics and cloud working together that creates a
competitive advantage.

4. Why SMAC ?
 Social media has provided businesses with new
ways to reach and interact with customers.
 Mobile technologies have changed the way people
communicate, shop and work.
 Analytics allow businesses to understand how, when
and where people consume certain goods and
services.
 Cloud computing provides a new way to access
technology and the data a business needs to quickly
respond to changing markets and solve business
problems.

5. Impact
 From Widgets to Digits
 Adds value to whole gamut of businesses.
 Enable banks to gain a more holistic view of
customers.
 Allows customers to engage in transactions anywhere,
anytime 
 Increasing convenience.
 Platform to deliver customized technology and
services in real time.
 Will have a huge rub-off on IT services.

6. Interest Areas
 Global banking and financial services.
 Business applications.
 IT services.
 If given an opportunity I would like to work in banking
field to improve customer satisfaction by engaging them
on a more personal level and gain insights into their
likes, dislikes, habits and physical whereabouts and
provide individual support, ultimately boosting their
loyalty.

7. Thank you