Harmish Doshi is a student at NMIMS University studying Information Technology. He is interested in the fields of SMAC - Social, Mobile, Analytics and Cloud. SMAC creates an ecosystem that allows businesses to improve operations and connect with customers. Social media has led to new ways for businesses and individuals to connect globally. Mobility has made rich digital content accessible through mobile devices. Analytics is used across industries to drive growth. Cloud computing provides cost effectiveness, agility and flexibility. Harmish is interested in mobility, cloud and social and wants to strengthen relationships between industries and consumers through more user-friendly applications.

1. SMAC
Name: Harmish Doshi
E-mail: doshiharmish.nmims@gmail.com
Twitter:@harmishdoshi
University: NMIMS
Year/Semester: III/ VI
Branch: Information Technology (IT)

2. Introduction
O SMAC is an integration of four trending
technologies - Social, Mobile, Analytics and
Cloud.
O It creates an ecosystem that not only
allows business to improve its operations
but also get closer to their customers with
minimal overhead and maximum reach.

3. O Social:
Social media has led to a new way to connect businesses and individuals are with each other,
globally. Enterprises are increasingly leveraging social media for customer engagement and brand
building, as more and more individuals are becoming active Internet users and using social media.
Further, the proliferation of smart devices and increasing mobile internet usage has supported the
growth of active Internet users. Social media platforms are not only restricted to the social
networking, rather extended to various forms of social media.
O Mobility:
Easy access to rich, digital content on the fingertips of consumers is brought about by the use of
mobile devices. Consumers are increasingly using their mobile devices for everything from
browsing to shopping. It has even made it easy for the Government to reach out to their citizens as
an efficient channel. .
O Analytics:
Today, the use of analytics is witnessed in multiple industries. Not only it is used by companies for
driving growth, reducing cost improving operational excellence, recruiting better people,
transforming their business strategy but also by national and local governments for optimizing
public welfare programs, reducing traffic congestion in their cities and fighting crime.
O Cloud:
Cloud is increasingly gaining traction among enterprises and its reach has extended with
consumerization with the launch of various applications from a host of IT service providers.
because of its known benefits – cost effectiveness, agility, and less capital intensive.

4. Trends
O As it is quite evident that due to Social media and
Mobility devices we have got an opportunity to
enjoy a whole new era wherein its become easy to
be acquainted to the new developments’ in all
fields all around world and has brought us more
close to each other, thus, I affirm that these are
the two fields that would definitely prosper more in
the coming years .
O Its because of this that today the ethnicity and
diversity of different parts of world are being
shared and lived for.

5. Interest Areas
O The areas that interests me are Mobility,
Cloud and Social.
O Given an opportunity, I would like to work in
these fields so as to bring about some
changes that would make the relationship
between the industry and consumer more
stronger and make the application more user-
friendly.
O After Internship I would like to solve the
problems and make user accessible to
products or services provided by enterprises
more easily.

6. Thank you