Video Panel Monetizing Ugc Vs Proprietary
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The panel discussion focused on monetizing user-generated versus proprietary online video content. The panelists represented different facets of the online video industry including user/proprietary media, video technology, ad networks and agency services. They discussed topics such as the impact of the weakening economy on online video, newer advertising formats, Google opening up video ad formats, and payment models for online video.
![Panelists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Joy Marcus GM, US David Liu Managing Director Internet & Digital Media Group Matt Wasserlauf CEO Keith Richman Founder and CEO Doug Stevenson Founder and CEO 1](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Video Panel Monetizing Ugc Vs Proprietary
- 1. Jefferies & Company, Inc. Jefferies 4 th Annual Internet Conference February 27, 2008 CONFIDENTIAL DRAFT Member, SIPC Video Panel: Monetizing User Generated vs. Proprietary Content
- 5. What Content Do We Watch Online? Source: eMarketer, August 2007 Video Content Viewed Online 1
- 7. Meet the Panelists 7
- 8. Joy Marcus GM, US 7
- 9. Keith Richman Founder and CEO 7
- 10. Overview
- 12. SIGNIFICANT AUDIENCE BREAK MEDIA has the ability to sell advertising to nearly 40,000,000 men across 30 properties worldwide January Reach (A) (Unique Visitors) Break Media is the 10th largest domestic video provider (B) Source: (A) Google Analytic (B) Comscore Video Matrix, November 2007
- 13. Doug Stevenson Founder and CEO 7
- 14. NEW YORK SAN FRANCISCO LONDON PARIS HAMBURG
- 16. Page *comScore Worldwide, 2008
- 17. You no longer need video content to deliver video advertising. All you need are words . Source: IAB Digital Video Overview; January, 2008.
- 18. Matt Wasserlauf CEO 7
- 19. February 2008
- 23. Dave’s Top Five 11