1. Producer of Premium Videos
You possibly have the biggest and most diverse
premium content library in the world, your content is first
rate.
Chris R., Australia
“I think Watch Mojo is interesting because you produce
quality, professional content on such a wide array of
topics that can be consumed in short bits. It's incredible
that basically no one else is doing what you guys are
doing to the same extent-- it's totally brilliant.”
Adam S., Viewer – Canada
Presented at JMSB
By Ashkan
Karbasfrooshan
(Class of 1999)
@ashkan
@watchmojo

2. The BIG Opportunity in Advertising
$70B TV Ad Spend Shifting to Online Video
Video is fastest growing segment in all of
advertising.
People spend more time consuming content
than any other activity

3. Consumers Don’t Pay for Content
The DirtyIt’s Always Ad-Supported
C Word (Clients)

4. Users Spend More Time on Facebook
Than Anywhere Else

5. But Google/YouTube OWN Video with
47% Market Share in the U.S.

6. Web is Repeating History of Cable:
Audience Fragmentation

7. Web is Repeating History of Cable:
Overall Consumption Grows

8. What is WatchMojo?
Covering entertainment, lifestyle and knowledge,
WatchMojo is a producer and distributor of premium,
professionally-produced video content on the
people, places and things that audiences are passionate
about.
WatchMojo boasts a catalog of 7,000 videos that have
generated 700,000,000 cumulative views since 2006.
The company is privately-held, profitable and has never
raised outside financing.

9. Four Approaches to Video
CONTENT TECHNOLOGY (CMS, CDN)
DECA, DBG, Eqal, Fora.tv, Funny or Die, Adobe, Apple, Avid, JumpCut, Sorensen,
Generate, Howcast, Katalyst Media, Machinima, On2, blip.tv, Brightcove, Feedroom, Justin.tv,
Mania TV, Mevio, Next New Networks, KIT Digital, Livestream/Mogulus, Ooyala,
Revision3, VideoJug, WatchMojo Maven, Permission TV, Qik, uStream,
StudioNow (AOL), VMIX, Akamai, BitGravity,
Edgecast, Grid Networks, Limelight Networks,
Panther Express
ADVERTISING (Networks/Platforms) DISTRIBUTION
Adap.tv, AdConion, Adify (Cox), Auditude, Aggregation: 5Min (AOL), AOL (parent co),
Brightroll, Broadband Enterprises, Freewheel, Break, DailyMotion, Hulu, Kaltura, MSN,
LiveRail, Overlay.tv, Panache, Scanscout, Tidal Metacafe, Nabbr, Revver, Vimeo, Yahoo!,
TV, Tremor Media, Video Egg, Yume YouTube (Google)
Search, Recovery, Discovery: Blinkx, Cast TV,
Clicker, Clipblast, Dabble, Everyzing, Google,
Mefeedia, Pixsy, Truveo (AOL)

10. Pro Video Solves a HUGE Industry Pain
Creating High Value Video Ad Inventory

11. The Content Pyramid
Hypothesis proven right:
1) Marketers rejected
UGC (user-generated
Content)
2) Traditional Media
Companies Didn’t
Embrace Online
WatchMojo focuses on
having the best content
In Premium space,
between Traditional
Media Companies’
Super Premium
content and Prosumer/
UGC.

12. Challenge #1
53% of videos garner 500 views over time

13. Challenge #2
25% of views will come in the first four days

14. Challenge #3
only the first 30 to 60 seconds will be watched

15. So what do we do?
The Dirty C Content-First Strategy
A Word (Clients)
1) Produce Great Content 2) Distribute on Large Video Sites 3) Leverage Social Media
To Create InStream Video Views to Amplify Reach
& Impact of Content
6) Synthesize Feedback from
Distribution Partners &
Advertising Clients to
Produce More Content
5) Offer Fortune 500 Advertisers
Brand-Safe Premium
Content and Passionate &
Targeted Audience at Scale 4) Increase Reach, Build Brand,
& Maximize Revenues
Through InBanner Video Impressions

16. WM Content Performs Well on Portals and
Traction + Validation
with Traditional Media
Monthly

17. All time Views/Impressions:
700,000,000: 250M Click-to-Play + 450M Auto-Play

18. Capital Efficient & Strategically Focused vs Peers
Despite being the most capital efficient,
WatchMojo provides the most value:
- Evergreen and ad-friendly catalog
- Proven production capabilities
- Ramping up curation and aggregation
- Explosive Distribution via launch of Tier 3
initiative
- Demonstrates an ability to produce a
wide array of content across all categories
(no learning curve)
- Owns the means of production versus
managing a team of far-flung freelancers
with no commitment (this might work with
articles but not with videos)
- 5 years of experience producing content
for the masses (10 yrs including founder’s
experience at AskMen)

19. Headquarters: Montreal, Canada
WatchMojo is based in Montreal, Canada
- Perennial finalist in Greatest Cities to Live in
- Increasingly on list of “best startup cities”
- Government R&D tax credits up to 50%
- 33% Multimedia tax credits on video production
- Low cost environment
- Four colleges contribute experienced workforce
- Creative city with European flair and extensively multilingual workforce

20. Ashkan Karbasfrooshan
Founder & CEO
- Manager of Investor Relations, reporting to CEO at Mamma.
- Executive and Partner at AskMen, helped build the #1 men’s lifestyle portal with
only $500,000 in capital: VP ad sales, spokesperson, interviewer, author.
Developed product placement strategies and initiatives in articles.
- Sold $10M worth of ads in toughest advertising climate since Great Depression
from 2000 – 2005 while running AskMen’s sales.
- Helped sell company to IGN for $13.5M; IGN subsequently sold to News Corp. for
$650M.
- Author of two books, 1,000 articles published on MSN, AOL, Yahoo! – industry
articles published on Tech Crunch, MediaPost, Yahoo! Finance, PaidContent,
GigaOm.
- Consulted for various media companies: Yellow Pages (2006), Transcontinental
(2006), Demand Media (2007), How Stuff Works (2006), etc.
- Funded company, today runs day-to-day operations of WatchMojo.com
(Never raised outside capital)

21. Revenue Streams
WatchMojo is well positioned for upside via multiple distribution and “Syndication” agreements,
or revenue share deals.
WatchMojo was one of the few companies securing guaranteed recurring “Licensing” revenues,
or minimum guarantees (MGs). Arguably ONLY new media company garnering such deals.
WatchMojo is now opening up distribution and video advertising takes off and growing its
“Advertising” revenue stream.
Licensing Syndication Advertising
12/31/2008 60% 30% 10%
12/31/2009 33% 33% 33%
12/31/2010 20% 30% 50%
12/31/2011 10% 15% 75%

22. Content Strategy
Creation + Curation + Aggregation
The entire WatchMojo library consists of three tiers:
A) The “produced and owned” videos created by Aggregation
WatchMojo.com, which represents one of the largest
catalogues of professionally-produced, premium video
content on a wide array of topics.
Curation
B) Videos by outside producers under the WatchMojo
Presents banner (WatchMojo has right to sell ads on
partners YouTube channel under WatchMojo
Represents.
Creation
C) WatchMojo TV which houses over 135,000 super
premium videos from 500 traditional media
companies & other premium made-for-web
producers.

23. Distribution Strategy
Multi-Platform
I :: Online (2006-present) III :: OOH (2007-present)
6,000,000+ users per month 35,000,000 consumers/month
10,000,000 Click to Play (CTP) 5,000 retail outlets
streams per month 10,000+ screens
100,000,000 Auto-Play (AP)
impressions per month In malls, retail outlets, cabs (Spain,
250,000,000 CTP all-time streams US, India)
(01/2006)
400,000,000 AP all-time streams IV :: OTT
(11/2010)
650,000,000 all time streams. Boxee, XBOX, Sezmi, Roku, Apple TV,
Google TV, DIVXPro, etc
II :: Wireless (2008-present)
V :: Offline
5,000,000 views
Education portals, academic
publishers, etc

24. Unique Position in Marketplace
We Offer EverythingC Word (Clients)
The Dirty or Just What You Need
Production Content
Capabilities Catalog
Media, Monetization
and Technology

25. PRESENCE ON

26. CONNECTING WITH FANS
WHAT PEOPLE
ON

27. SOME OF OUR FOLLOWERS

28. INFLUENCE: FOLLOWERS
Julian Assange profile re-tweeted
SONY Music digging
by Julian Assange himself…
our profile on their artist

29. Content is being disrupted, but…
It’s More Valuable than Ever
Who’s this crazy SOB?

30. Thanks!
Presented at JMSB
By Ashkan Karbasfrooshan
(Class of 1999)
ash@watchmojo.com
@ashkan
@watchmojo