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Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. Competitive Benchmarking and Analysis Sept  2009 Edward O’Meara edward@mediahound.biz Debi Jones debi@mediahound.biz
Agenda: Our approach to competitive analysis Full demonstration example Creative benchmark for Beeline Q&A about tool Deeper discussion on B2B activities Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. The Real-time Challenge:“How to uncover in-depth competitive insight, across many geographies, that enables category understanding, competitive positioning, and first-mover advantages?”
Evolution Buying information from Nielsen or TNS Creating information from your media Crowd-sourcing from the web Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Traditional media sources Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. MediaHound offerings MediaHound gathers competitive marketing activity data and processes it. We highlight opportunities, provide tracking and enable a global creative reference library. Our solution includes e-mail alerts and a web-based dashboard with tools. We access deep-diving experts for topical reporting or consulting
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. …in-depth competitive insight… High level metrics, including SO$, OTS, SOV, SOD – with dynamic filters by Time Period, Industry, and Region/Country  Up-to-date News including press releases, web clips and print clips Category Counts and Item Details (occurrence, page, date, image or text, etc) for each press clip, advertisement, tradeshow, etc are organized by Tab heading, with links to each item Automated processing identifies opportunity areas, and competitive strengths and weaknesses Reporting is designed around client and agency needs for time series or trend analysis, or ad hoc commentary/analysis
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. MediaHound enables Improved performance Benchmark and measure Provide agency and staff direction Identify PR opportunities Negotiate with media Reduced uncertainty Monitor and respond to competitors Analyze trade-off’s
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. Dashboard is client specific
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. Opportunities are highlighted
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. Alerts are emailed
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. Tabs & links lead to details
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. Global data and filters
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved. Automated reporting
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Scoping the service Number of competitors Media types included Geography covered Confidential - © 2006, MediaHound Development, Inc.  All Rights Reserved.
Mobile B2B: Global Market Drivers and Winning Portfolios 2009 September 21
22 Key Discussion Topics Mobile B2B Segments & Markets ,[object Object]
MVNO, Wholesale
M2M: Telematics, TelemetryBroad Mobile B2B Trends ,[object Object]
Decision-makersEvaluating Mobile B2B Service Providers	 ,[object Object],Buying Criteria – What makes for a Winning Portfolio? Accessing Customers Go-To-Market Examples
23 Addressable Market Enterprise >500 employees SMEs <500 employees SoHo Multinationals ,[object Object]
Highest growth in Asia-Pacific developing region
5% growth in Eastern Europe by 2014
1 billion mobile workers by 2011
2 billion mobile broadband connections by 2014
99% of companies in Europe are SMEs,[object Object]
Mobility has become strategic: Real-time responsiveness, worker productivity and costs reduction.
Enterprise Location Services
Enterprise 2.0
Browser based applications
Collaboration
Organizational Social Networking
Growth of SaaS, and Cloud Computing
Advanced devices and mobile broadband,[object Object]
26 Revenues Mobile Enterprise ,[object Object]
$96 to $93 billion by 2014
$22.4 billion in Europe by 2013 (Pyramid Research, 2009)
Double digit annual grow rate
ARPS for data intensive enterprise subscribers is twice the ARPS for consumers
Churn rate for enterprise subscribers is 3 to 4 percent less than consumers.
Embedded wireless netbooks replace dongles further reducing churn,[object Object]
28 Mobile Enterprise Challenges MVNO Opportunities Mobile Enterprise Challenges ,[object Object]
Fragmented Procurement – only 30% to 40% by IT
Large enterprises have 4 to 6 MNOs providing service, SMEs 2 to 3, SoHos typically have only one service provider

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