Malik Cotton is exploring his personal brand as an entertainer in the music industry. His background includes serving in the military, where he gained courage and optimism. His short term goals are to obtain an internship or job at a radio station. Mid-term goals are to grow his social media accounts to over 100k followers by creating relevant content. His long term goal is to own his own entertainment studio by 2040. He plans to network at industry events, build his digital marketing presence, and continue his education in music business and technical skills.

1. PERSONAL BRAND EXPLORATION
Malik Cotto
n
Project & Portfolio I: Week
1
September 29th, 2022

2. As a once untamed youth with no direction, I
needed to make a change. I joined the military
and forever changed my life for the better. I am
courageous, funny, out going and all around an
optimistic person. I make spatially sound music
that is intended to bring new textures to people
through sound. I don’t want to be known as the
greatest ever. I would love to be accepted as
myself inside any artistic and non artistic space.
IDENTITY

3. PROFESSION
Potential Job Titles
:
• Talent Directo
r
• Poets, Lyricists and Creative Writer
s
• Musicians and Singer
s
BRAND ARCHETYPE - As “The
Entertainer” I feel compelled to entertain an
audience. I would use my optimism and my
need to be creative for my potential jobs. As
a talent agent I can be utilized to
fi
nd good
spirited, talented individuals, and keep the
energy and moral overall high. As someone
who makes music I can see myself being
the source that people come to for content
Musician for Music Industry

4. Hiring Managers
TARGET AUDIENCE
Rafael Morazzani
Outreach Plan
:
• I will research BMG Models and talent to become
familiar with his place of work
.
• My initial contact with the person will be by Oct 6th
2022 via LinkedIn.
• I will follow up with Rafael via LinkedIn by the week of
Oct 10th
PROFILE
PICTURE
Talent Agent at BMG Models
And Talent
Alexandrea Craissati
Outreach Plan
:
• Before I reach out I will research more about what a
innovation and program manager does .
• Initial contact was attempted via Linkedin. Oct 2 202
2
• I will follow up with this Alexandrea on Linkedin by the
week of Oct 10th
PROFILE
PICTURE Innovation & Program
Manager at Marathon Music
Group
Amy Jackson
Outreach Plan
:
• Before I reach out to Amy I will make sure all of my
social media is up and running with a little bit of content
posted on all sites.
• Initial contact was made via Linkedin. Oct 2 2022
• I will follow up with Amy on Linkedin by the week of Oct
10th
PROFILE
PICTURE A&R Director at Nutone
Productions

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• I will obtain a job or a internship at a radio statio
n
‣ I will apply to at least 5 different radio stations
a month; before graduating
Mid Term: (2025-2035
)
• I will grow all my social media accounts to at least
100k followers or subscribers
.
‣ I will watch my analytics and have a high
volume of relevant content to analyze data
from over the years
.
Long Term: (2040-2045
)
• Have my own entertainment studio
.
‣ I will grow my online brand and knowledge of
the business world utilizing all the data and
experience I collect over the years. I want to
own the property or space by 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Electronic Mail Software
SOFT
HARD
Novice / Adept / Expert
Enterprise Research Planning Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Monitoring Novice / Adept / Expert
Music or Sound Editing Software
SOFT
HARD
Novice / Adept / Expert
Instant Messaging Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I help the uninspired do their best by making
meaningful connections and boosting moral
with positive energy.
PROMISE

8. CREDENTIALS
Work Experience
:
• United States Army 2016-2021, Surgical
Technician
Education:
• CAOCH Certi
fi
cation
• Music Business, B.S., Full Sail University (Exp. 2024)
Leadership Roles:
• NCOIC (Non Commissioned Of
fi
cer in
Charge) of Speech Pathology Clinic

9. COMPETITION
Arionte Adams
Industry Experience
:
• NA.
Education: Full Sail
• Full Sail Bachelor Degree for Music Business
Leadership Experience
:
• NA
Skills and Pro
fi
ciencies
:
• NA
Malik Leshawn
Overall Online Presence
:
• He has 1 connections. No banner image, an
unprofessional headshot , His pro
fi
le is blank. He has
no articles published and no links or mention of his
social media. Has a standard LinkedIn UR
L
• Grade: Poor 5 out of 100
HEADSHOT HEADSHOT
Industry Experience
:
• NA
Education: Full Sai
l
• Full Sail Bachelor Degree for Music Business
Leadership Experience
:
NA
Skills and Pro
fi
ciencies
:
• NA
Overall Online Presence
:
• I have 4 connections. No banner image, an
unprofessional headshot , and my pro
fi
le is blank. I
have no articles published and no links or mention of
my social media and a standard LinkedIn UR
L
• Grade: Poor, 5 out of 100

10. COMPETITION
Melvin Rodriguez
Noteworthy Experience
:
• Holy Root Records owner
Malik Leshawn
HEADSHOT HEADSHOT
Industry Experience
:
• Industry experience goes here
Education: Full Sail University
• Full Sail Associates degree in computer animation,
media communication and a bachelors in Music
Business.
Skills and Pro
fi
ciencies
:
• Social Networking- 5 endorsements
• Public Speaking- 5 endorsements
• Editing - 4 endorsements
Overall Online Presence
:
• He has 500+ connections, standard banner image,
Average professional headshot because of the suit,
Pro
fi
le extensively reviews his work history, no
published articles, is very active on other social media,
with a standard LinkedIn URL.
• Grade: Superior, 80 out of 100
Industry Experience
:
• NA
Education: Full Sail Universit
y
• Full Sail Bachelor Degree for Music Business
Leadership Experience
:
• NA
Skills and Pro
fi
ciencies
:
• NA
Overall Online Presence
:
• I have 4 connections. No banner image, an
unprofessional headshot , and my pro
fi
le is blank. I
have no articles published and no links or mention of
my social media and a standard LinkedIn UR
L
• Grade: Poor, 5 out of 100

11. BRAND POSITION
For your everyday music listener who needs a
more relatable listening experience , I provide a
quality comparable to your favorite artist but much
more relatability because I’m your everyday
working man with a creative outlook on life.
“MALIK LESHAWN”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Rolling Loud California
‣ March 3-5, 2023 | Hollywood Park Grounds
• SXSW 2023
‣ March 13-18, 2023 | Austin T
X
• Music Business Association
‣ Oct 2022 | Online
Digital Marketing
• Primary Content:The primary content I will be focusing on will
be the entertainment of others through my music. Having
relatable quotes, attempt to make dances out of the songs.
• Primary Tools: The primary places I’ll use to promote my
brand is TikTok, Instagram reels and Twitter for live
engagement. I'll post at least once a day on all platforms with
the weekend off.
• Website: My website will be the one stop shop for the links to
all of my content, Social media handles, videos, merchandise,
etc. If it's attached to my name it will be on the website.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I need is one that has prior
managing experience, is
fi
nancial literate, and has good
time management. Lives a unstructured lifestyle being
held accountable by no one but themselves. Will have a
active mentor by Dec 2024
Formal Education
• Full Sail University Bachelors in Music Business
Technical Skills
• Microsoft Of
fi
ce Pro
fi
ciency - Linkedin Learning, Jan
2023
• Adobe Premier Pro Pro
fi
ciency- Linkedin Learning, Dec
2023
• Web Page Creation and Blogging - Full Sail University ,
Oct 2022
Soft Skills
• Management of Personnel Resource
s
• Persuasion
• Complex Problem Solving

14. Malik Leshawn
You know we all need some form of entertainment right? Well, what I do is
just that. In fact, my music has entertained a few. Maybe you too.
“
Picture of You
Goes Here

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manage
r
Careers in arts & entertainment at my next move. My Next
Move. (n.d.). Retrieved September 30, 2022, from https://
www.mynextmove.org/
fi
nd/browse?c=71
Matthews, A. (2022, August 2). Amy Matthews on linkedin:
#teamDARPRO #fat4fuel #usedcookingoil. Amy
Matthews on LinkedIn: #teamDARPRO #Fat4Fuel
#UsedCookingOil. Retrieved October 2, 2022, from
https://www.linkedin.com/posts/amy-
matthews-48874712_teamdarpro-fat4fuel-
usedcookingoil-activity-6961474293243281408-fLeQ
Craissati, A. (n.d.). Alexandra Craissati - Innovation & Program
manager - linkedin. Retrieved October 2, 2022, from https://
www.linkedin.com/in/alexandra-craissati
27-2042.00 - musicians and singers. O*NET OnLine. (n.d.).
Retrieved October 2, 2022, from https://www.onetonline.org/
link/summary/27-2042.00
Adams, A. (n.d.). Arionte Adams - student - full sail university |
linkedin. Retrieved October 3, 2022, from https://
www.linkedin.com/in/arionte-adams-a66061239
Rodriguez, M. (n.d.). Melvin Rodriguez - real estate agent -
Real Estate of Ocala Inc | LinkedIn. Retrieved October 4,
2022, from https://www.linkedin.com/in/melvin-
rodriguez-41227560
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager