Jennifer Schiele has created a personal brand exploration document to outline her background and goals for working in the music industry. She has experience in supportive roles and enjoys helping others. Her goal is to start her own music production company, Raiv Productions, to help artists fully create their music. She outlines her education and skill goals, including obtaining a bachelor's degree in entertainment business. She also provides outlines for networking, marketing, and professional development to help build her brand and business.

1. PERSONAL BRAND EXPLORATION
Jennifer Schiele
Project & Portfolio I: Week 1
October 28, 2022

2. Being born in southern California but never one to have that west coast
mentality, I moved to North Dakota two days after high school graduation.
Attending Jamestown College I studied in the field of psychology, until later
moving further north to Minot, ND. There I completed my associates degree
with Rasmussen College, but then took a break when my son was born.
Now I am in Texas with my husband and son, where I manage the upper
NE portion of the TX Panhandle as a care manager for an in-home health
care agency.
No matter where I have lived or what stage of my career I was in, I have
always been in supportive type roles where my job was to be of benefit to
someone else. Being highly organized and people focused has always been
where I thrive. Being the proverbial, ‘glue for the crew,’ being the one that
others come to for solutions and doing so with grace and respect is my
purpose. My goal is to show that being a leader doesn’t mean you lose your
humanity.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Entertainment Specialist
• Operations Manager
• Agent
The caregiver archetype could not be a more
accurate label. Everything that I do, in both work
and in play, are led by my empathetic nature.
Just entering a room, I will pause for a breath
and get the ‘feel’ of things. My approach to one
person can and most times will be, different than
the next one. Everyone has a different formula to
successful communication and being able to
unlock that code is a source of personal pride.
Business Manager for Audio Engineers/Sound Designers
Picture Relevant
to Your Industry
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4. Marketers in Entertainment
TARGET AUDIENCE
Arin Goldsmith
Outreach Plan:
• Perhaps making a few connections at the schools she
attended would give me an inside edge to gain her
interest.
• First attempt at communication would most likely be a
brief introductory memo via LinkedIn. Best to see what
kind of reception or direction is given right away.
• Being in such a large company I would follow up after 3
days with another message through LinkedIn as that is
her only provided method of communication.
PROFILE
PICTURE
Talent Marketing Specialist at
Blizzard Entertainment
Lindsey Harris
Outreach Plan:
• Light research on Texas Tech so that I can speak with
some confidence regarding our connection with the
school.
• Use the connection we have with her alma mater being
Texas Tech University, a school I live right next to in my
initial message through LinkedIn.
• I would follow up within three days and then weekly for
about a month, before traveling to Nashville personally.
PROFILE
PICTURE
Talent Acquisition at Sony
Music Entertainment
Christine Brandt
Outreach Plan:
• A visit to The Medical Lodge itself would give me an
inside look at what she does. My current job would
grant me this access.
• She is not very active on LinkedIn, so I may go straight
to her via a call to her office.
• After a voicemail being left twice, I would visit her office
directly.
PROFILE
PICTURE
Director of Marketing at The
Medical Lodge of Amarillo

5. GOALS
Short Term: 2024
• Obtain an internship or employment with a local
marketing agency using skills learned while earning
my Bachelors degree.
Mid Term: (2035)
• Raiv Productions is a fully established legal
company, with a positive annual income for 3
consecutive years.
Long Term: (2045)
• I will grow Raiv Productions to having an active client
list of at least 20 artists at a time, by using social
media and Twitch to locate and initiate the
connection with them.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet Software
SOFT
HARD
Novice / Adept / Expert
CRM Software Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Service Orientation Novice / Adept / Expert
Graphics or Photo Imaging Software
SOFT
HARD
Novice / Adept / Expert
Transaction Server Software Novice / Adept / Expert
Sales and Marketing Novice / Adept / Expert
Persuasion Novice / Adept / Expert

7. To nurture and support every creator in the
pursuit of their musical dreams!
PROMISE

8. CREDENTIALS
Work Experience:
• Care Manager for Outreach Health
• Business Manager for Raiv Productions
Education:
• Business Management Associates,
Rasmussen College
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Awards:
• Nominated for The National Society of
Collegiate Scholars
Picture Relevant
to Your Industry
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9. COMPETITION
Nicole Ramsey
Industry Experience:
• Team Ramsey Entertainment –
Executive VP
• High Arc Media Inc – First Assistant
Director
Education:
• Full Sail – MS, Entertainment Business 2022
• Los Angeles Film School – Bachelors, Production
Leadership Experience:
• Senior Video Director
• Sales Manager
Skills and Proficiencies:
• Sales - 5 endorsements
• Management - 5 endorsements
• Strategic Planning- 4 endorsements
Jennifer Schiele
Overall Online Presence:
• 500+ connections, Customized banner and photo
labels, professional grade profile photo, no articles
published, active on Facebook and Instagram (also
professionally done pages), not a custom URL
• Grade: Superior, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Business Manager – Raiv Productions
Education:
• Full Sail – Bachelors, Entertainment Business 2024
• Rasmussen College – Associates, Business
Management 2015
Leadership Experience:
• Care Manager
• Advanced Case Manager
Skills and Proficiencies:
• Sales - 5 endorsements
• Customer Service - 5 endorsements
• Microsoft Office - 5 endorsements
Overall Online Presence:
• 134 connections, stock banner image, selfie type profile
photo, no articles, active on Facebook primarily, not a
custom URL
• Grade: Poor, 70 out of 100

10. COMPETITION
Amanda Fernandez
Noteworthy Experience:
• Commencement Speaker for The College of Arts &
Letters 2016
• Student Media Representative 2014-15
Jennifer Schiele
HEADSHOT HEADSHOT
Industry Experience:
• Film Music Licensing Coordinator
• Licensing Coordinator
Education:
• California State University, Northridge – MA, Music
Industry Administration
• California State University, San Bernardino – BA, Mass
Communication/Media Studies
Skills and Proficiencies:
• Social Networking - 28 endorsements
• Editing - 27 endorsements
• Social Media - 26 endorsements
Overall Online Presence:
• 500+ connections, stock image banner, tourist type
phot for profile picture, no published articles, unable to
locate on other social media, not a custom URL
• Grade: Poor, 75 out of 100
Industry Experience:
• Business Manager – Raiv Productions
Education:
• Full Sail – Bachelors, Entertainment Business 2024
• Rasmussen College – Associates, Business
Management 2015
Leadership Experience:
• Care Manager
• Advanced Case Manager
Skills and Proficiencies:
• Sales - 5 endorsements
• Customer Service - 5 endorsements
• Microsoft Office - 5 endorsements
Overall Online Presence:
• 134 connections, stock banner image, selfie type profile
photo, no articles, active on Facebook primarily, not a
custom URL
• Grade: Poor, 70 out of 100

11. BRAND POSITION
For artists who no longer want to just make music,
but to fully create it, Raiv Productions offers the
talent, passion and drive produce them like no
one else. More than just the standard, ‘all in the
box’ methodology, we provide an array of options
to help everyone find their perfect track, including
personalized foley one shots.
RAIV PRODUCTIONS

12. NETWORKING &
MARKETING
Industry Events & Organizations
• ASCAP – Create Music Expo
‣ April 2023 | Los Angeles, CA
• SXSW Conference
‣ March 2023 | Austin, TX
• Music Biz Conference
‣ May 2023 | Nashville, TN
Digital Marketing
• Primary Content: Live DAW sessions and production
meetings, educational videos involving the music industry,
memes of music subject matter, promoting of local artists and
events
• Primary Tools: Twitch, YouTube, Facebook, LinkedIn,
Instagram. One full video upload 5 days a week, shares and
random posts daily, promotions as often as possible
• Website: Using the portfolio as a HUB of sort, to connect
everything and lead to other parts of Raiv Productions. Every
page links back to the HUB.
Picture of You
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13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who has current and relevant industry
experience at preference. A person who can see more
than my late start and see the drive I have to succeed.
Family values and priorities would be essential.
• DATE TO EST. PARTNERSHIP – July 2023
Formal Education
• Entertainment Business Bachelors – June 2024
Technical Skills
• Photoshop 2020 Essentials Training- LinkedIn
Learning, Feb 2023
• New Media Tools – Full Sail, April 2023
• Introduction to Career Skills in Data Analytics- LinkedIn
Learning, Jan 2023
Soft Skills
• Developing Mental Toughness for Leadership- LinkedIn
Learning, March 2023
• Be The Manager People Won’t Leave- Linkedin
Learning, April 2023
• Professional Development Seminar- Full Sail, March
2024

14. Jennifer Schiele
You know how music all seems to sound the same anymore? Well, what we
do is take that passion and what you alone can hear in your heart and help
to bring it to everyone else’s ears. In fact, we have several popular
streamers playing our creations live due to the the unique sounds.
Picture of You
Goes Here

15. REFERENCES
- Billboards 2020 Top Business Managers. (2020, March
30). Billboard. https://www.billboard.com/music/music-
news/billboard-2020-top-business-managers-list-
9344854/
- Bretous, M. (2021, June 8). 3 Easy Steps to Build
Your Brand Promise [+10 Examples].
https://blog.hubspot.com/marketing/brand-promise
- Carlotti, S. J., Jr, Coe, M. E., & Perrey, J. (2021,
March 31). Making brand portfolios work.
McKinsey & Company.
https://www.mckinsey.com/capabilities/growth-
marketing-and-sales/our-insights/making-brand-
portfolios-work
- David, J. (2022). How to Protect (Or Destroy) Your
Reputation Online : The Essential Guide to Avoid
Digital Damage, Lock Down your Brand, and
Defend your Business . . . [Paperback] [Jan 01, 2017]
John P. David (1st ed.). PAN MACMILLAN
INDIA.
- Everest Media, & Media, E. (2022). Summary of Marty
Neumeier’s The Brand Gap. Van Duuren Media.
- Full Sail’s National Society of Collegiate Scholars Chapter
Wins Platinum Award. (2022, July 13). Full Sail
University. https://www.fullsail.edu/about/full-sail-
stories/full-sails-national-society-of-collegiate-scholars-
chapter-wins-platinum-award
- Helio. (2022, June 7). 13 Positioning Statements Worth
Stealing. https://helio.app/guides/brand-
experience/positioning-statement-example
- LinkedIn: Log In or Sign Up. (n.d.). LinkedIn.
http://www.linkedin.com
- O*NET OnLine. (n.d.). https://www.onetonline.org/
- Personality Test, Personality Assessment: VIA Survey |
VIA Institute. (n.d.).
https://www.viacharacter.org/survey/account/regist
er
- Smith, N. (2021, September 27). Brand Archetypes Meet
the Caregiver. N-Vision Designs. https://nvision-
that.com/brand-archetype-the- caregiver/
- Wiebe, D. A. (2020, December 29). 8 Best Music
Conferences Worth Attending (& Which I’ve Been
To). Music Industry How To.
https://www.musicindustryhowto.com/8-music-
conferences-worth-attending-which-ive-been-to/