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Morgan_Julissa_EBBS_PB1_2023-03.pptx
- 1. PERSONAL BRAND EXPLORATION JulissaMorgan Project & Portfolio I: Week 1 March 12th, 2023
- 2. My name isJulissa Morgan, and I currently live in Charlotte, NC. I am a mom to two little boys and have been a stay-at-home mom for the past year. I have 5-6 years of customer service experience working in the Restaurant and Retail industries. Growing up I really had a passion for the arts and creating. Acting and singing was my dream, but now, I would prefer a role more behind the scenes. After I complete my B.S in the Entertainment Business, I would like to land a role at a Live Entertainment company such as Live Nation is one of my career goals. Another goal for me would be to use my degree to help improve on my own business ventures. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: •Brand Manager • Business Development Director • Business Development Manager Creator – As a Creator, I am very detail-oriented in my work. I like to encourage others to take pride in what they do and how to take it to the next level. I am a visual learner that’s very imaginative and inventive. Business Development for Live Entertainment
- 4. Recruiters and hiringmanagers at Live Entertainment Companies TARGET AUDIENCE Tricia Alcantra Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • I will contact Tricia through her LinkedIn profile • I will follow up after I finish my current classes (June 2023) PROFILE PICTURE Recruiter at Live Nation Entertainment Shannon Duede Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • I will contact Shannon through her LinkedIn profile • I will follow up after I finish my classes (June 2023) PROFILE PICTURE Recruitment Partner at Ticketmaster/ Live Nation Entertainment Eileen Livecchi Outreach Plan: • Explain one task you will complete to prepare for initial contact with this person. • I will contact Shannon through her LinkedIn profile • I will follow up after I finish my classes ( June 2023) PROFILE PICTURE Recruiting at SeatGeek
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2023) • Focus on content creation to build my online presence. I would like to have at least two of my professional profiles/websites show up in the first five search results for my name. I’d also like to start an internship at a Live Entertainment Company. Mid Term: (5-10 years) • Finish my Masters. Already working at my internship or a similar company. By then I would like to have 20 connections added to my LinkedIn profile and at least 10 endorsements. Long Term: (15-20 years) • Work for Live Nation or a similar company as a Business Development Manager. I would like to hold two of the top three spots in search engines and be a part of non-profit organizations that help the homeless and children in foster care. I would like to have 200+ connections by then and at least 20 endorsements.
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Food service: Customer situations SOFT HARD Novice / Adept / Expert Customer Service Novice / Adept / Expert Attention to detail Novice / Adept / Expert Basic Computer Skills Novice / Adept / Expert nff SOFT HARD Novice / Adept / Expert Data analytics Novice / Adept / Expert Organization Novice / Adept / Expert Communication Novice / Adept / Expert MS Office suite
- 7. I help businessowners by figuring out where the issues and finding the perfect business solutions. PROMISE
- 8. CREDENTIALS Work Experience: • TheChildren's Place – Store Associate • Zaxby’s - Cashier Education: • High School Diploma, Cox Mill High School • Business Certification, Full Sail University (Exp. 2023) Volunteer Work: • Participated in the “Leaders Club” for high school students at the Cannon Memorial YMCA for three years (2013-2016). • Was a leader in training (LIT) for Cannon Memorial YMCA Summer Camp for three years (2012-2015) Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Grayson Meeks Industry Experience: •ATN Entertainment – Development Internship Education: • New York University – Certificate, Performing Arts Industry Essentials • New York University – Certificate of Knowledge, Film | TV Industry Essentials • Full Sail University – Bachelor of Science – BS, Entertainment Business Leadership Experience: • Volunteer Staff – Amway Center Skills and Proficiencies: • Microsoft Office – Full Sail University • Organization Skills – VFX Production Assistant at Marvel Studios • Strategic Leadership – Full Sail University Julissa Morgan Overall Online Presence: • 500+ connections, Professional Headshot, Detailed profiles, Active on social media • Grade: Superior HEADSHOT HEADSHOT Industry Experience: • No entertainment industry experience Education: • Full Sail University – Bachelor of Science – BS, Entertainment Business (EXP. 2025) Leadership Experience: • Leaders Club – Cannon Memorial YMCA • Summer Camp L.I.T - Cannon Memorial YMCA Skills and Proficiencies: • Microsoft Excel – Full Sail University • Attention to Detail Overall Online Presence: • 10 Connections, Headshot not professional, Can not find social media profiles, profiles not detailed enough • Grade: Poor
- 10. COMPETITION Taylor Saaf Noteworthy Experience: •Noteworthy experience goes here • Noteworthy experience goes here Julissa Morgan HEADSHOT HEADSHOT Industry Experience: • Festival Operations Coordinator – Camp Bisco; The Peach Music Festival Education: • Western Michigan University – Haworth College of Business – Bachelor of Business Administration (B. B. A), Management Skills and Proficiencies: • Operations Management – Marissa Speak ( Executive Assistant to COO/Office Manager at OCF Realty • Microsoft Office – John Marte (Strategic Events Partnership Consultant) • Customer Satisfaction – ArinMichelle Casey (Music/ Entertainment @ SeatGeek) Overall Online Presence: • 500+ connection, some-what professional headshot, active on social media, detailed profiles • Grade: Superior Industry Experience: • No entertainment industry experience Education: • Full Sail University – Bachelor of Science – BS, Entertainment Business (EXP. 2025) Leadership Experience: • Leaders Club – Cannon Memorial YMCA • Summer Camp L.I.T - Cannon Memorial YMCA Skills and Proficiencies: • Microsoft Excel – Full Sail University • Attention to Detail Overall Online Presence: • 10 Connections, Headshot not professional, Can not find social media profiles, profiles not detailed enough • Grade: Poor
- 11. BRAND POSITION For Brandsthat want to grow and expand their business I provide optimism and great interpersonal skills, I have experience in customer service and hospitality. “NICKNAME?”
- 12. NETWORKING & MARKETING Industry Events& Organizations • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION • Name of event or professional organization ‣ DATE | LOCATION Business Development • Primary Content: My content will be business based, showcasing my journey being a business owner • Primary Tools: Facebook, Instagram, Pinterest, YouTube • Website: I will use my digital portfolio to back up my content creation and professionalism in the Business world.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Myideal mentor will be someone that owns multiple businesses and has a lot of connections in the entertainment industry Formal Education • Full Sail University – B.S Entertainment Business (EXP. 2025) • Full Sail university – M. S Business Intelligence Master’s (EXP. 2027) Technical Skills • Business intelligence and data analysis software • MS Office Suite (Word, Excel, Powerpoint, ect.) • Data Analysis Soft Skills • Organization • Team Building • Communication
- 14. Julissa Morgan You knowBrand Development? Well, what I do is help entrepreneurs in building their brand! In fact, I currently own my own business!. Picture of You Goes Here
- 15. REFERENCES Creator brand Archetype- Kaye Putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, April 13). Retrieved March 12, 2023, from https://www.kayeputnam.com/brand-archetype-creator Indeed assessments | jobs skills tests. (n.d.). Retrieved March 13, 2023, from https://www.indeed.com/hire/assessments 35,000+ brand manager jobs in United States (623 new). 35,000+ Brand Manager jobs in United States (623 new). (n.d.). Retrieved March 12, 2023, from https://www.linkedin.com/jobs/search/?currentJobId=35166559 87&geoId=103644278&keywords=Brand+manager&location= United+States&refresh=true Entertainment business online. The Los Angeles Film School. (2023, March 6). Retrieved March 12, 2023, from https://www.lafilm.edu/programs/entertainment-business- online/ Burger, E. (2022, January 13). Corporate volunteer program: 5 ways to encourage people to give. VolunteerHub. Retrieved March 12, 2023, from https://www.volunteerhub.com/blog/corporate-volunteer- program-benefits/ Grayson Meeks - Full sail university - atlanta, Georgia, United States ... (n.d.). Retrieved March 14, 2023, from https://www.linkedin.com/in/grayson-meeks-creative Taylor SAAF - Director - Guest Operations - LinkedIn. (n.d.). Retrieved March 14, 2023, from https://www.linkedin.com/in/taylorsaaf Shannon Duede - recruiting partner - ticketmaster | linkedin. (n.d.). Retrieved March 14, 2023, from https://www.linkedin.com/in/shannon-duede-3b9378130
Editor's Notes
- #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.