Julissa Morgan is exploring her personal brand as she completes her Bachelor's degree in Entertainment Business at Full Sail University. She has 5-6 years of customer service experience and wants to work in business development for live entertainment companies like Live Nation. Her goals are to complete an internship in the field and work her way up to a business development manager role over the next 15-20 years.

1. PERSONAL BRAND EXPLORATION
Julissa Morgan
Project & Portfolio I: Week 1
March 12th, 2023

2. My name is Julissa Morgan, and I currently live
in Charlotte, NC. I am a mom to two little boys
and have been a stay-at-home mom for the past
year. I have 5-6 years of customer service
experience working in the Restaurant and Retail
industries. Growing up I really had a passion for
the arts and creating. Acting and singing was my
dream, but now, I would prefer a role more
behind the scenes. After I complete my B.S in
the Entertainment Business, I would like to land
a role at a Live Entertainment company such as
Live Nation is one of my career goals. Another
goal for me would be to use my degree to help
improve on my own business ventures.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Business Development Director
• Business Development Manager
Creator – As a Creator, I am very
detail-oriented in my work. I like to
encourage others to take pride in
what they do and how to take it to
the next level. I am a visual learner
that’s very imaginative and
inventive.
Business Development for Live Entertainment

4. Recruiters and hiring managers at Live Entertainment Companies
TARGET AUDIENCE
Tricia Alcantra
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• I will contact Tricia through her LinkedIn profile
• I will follow up after I finish my current classes (June
2023)
PROFILE
PICTURE
Recruiter at Live Nation
Entertainment
Shannon Duede
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• I will contact Shannon through her LinkedIn profile
• I will follow up after I finish my classes (June 2023)
PROFILE
PICTURE Recruitment Partner at
Ticketmaster/ Live Nation
Entertainment
Eileen Livecchi Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• I will contact Shannon through her LinkedIn profile
• I will follow up after I finish my classes ( June 2023)
PROFILE
PICTURE Recruiting at SeatGeek

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Focus on content creation to build my online
presence. I would like to have at least two of my
professional profiles/websites show up in the first five
search results for my name. I’d also like to start an
internship at a Live Entertainment Company.
Mid Term: (5-10 years)
• Finish my Masters. Already working at my internship
or a similar company. By then I would like to have 20
connections added to my LinkedIn profile and at least
10 endorsements.
Long Term: (15-20 years)
• Work for Live Nation or a similar company as a
Business Development Manager. I would like to hold
two of the top three spots in search engines and be a
part of non-profit organizations that help the
homeless and children in foster care. I would like to
have 200+ connections by then and at least 20
endorsements.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Food service: Customer situations
SOFT
HARD
Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Attention to detail Novice / Adept / Expert
Basic Computer Skills Novice / Adept / Expert
nff
SOFT
HARD
Novice / Adept / Expert
Data analytics Novice / Adept / Expert
Organization Novice / Adept / Expert
Communication Novice / Adept / Expert
MS Office suite

7. I help business owners by figuring out where
the issues and finding the perfect business
solutions.
PROMISE

8. CREDENTIALS
Work Experience:
• The Children's Place – Store Associate
• Zaxby’s - Cashier
Education:
• High School Diploma, Cox Mill High
School
• Business Certification, Full Sail University (Exp. 2023)
Volunteer Work:
• Participated in the “Leaders Club” for high
school students at the Cannon Memorial
YMCA for three years (2013-2016).
• Was a leader in training (LIT) for Cannon
Memorial YMCA Summer Camp for three
years (2012-2015)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Grayson Meeks
Industry Experience:
• ATN Entertainment – Development
Internship
Education:
• New York University – Certificate, Performing Arts
Industry Essentials
• New York University – Certificate of Knowledge, Film |
TV Industry Essentials
• Full Sail University – Bachelor of Science – BS,
Entertainment Business
Leadership Experience:
• Volunteer Staff – Amway Center
Skills and Proficiencies:
• Microsoft Office – Full Sail University
• Organization Skills – VFX Production Assistant at
Marvel Studios
• Strategic Leadership – Full Sail University
Julissa Morgan
Overall Online Presence:
• 500+ connections, Professional Headshot, Detailed
profiles, Active on social media
• Grade: Superior
HEADSHOT HEADSHOT
Industry Experience:
• No entertainment industry experience
Education:
• Full Sail University – Bachelor of Science – BS,
Entertainment Business (EXP. 2025)
Leadership Experience:
• Leaders Club – Cannon Memorial YMCA
• Summer Camp L.I.T - Cannon Memorial YMCA
Skills and Proficiencies:
• Microsoft Excel – Full Sail University
• Attention to Detail
Overall Online Presence:
• 10 Connections, Headshot not professional, Can not
find social media profiles, profiles not detailed enough
• Grade: Poor

10. COMPETITION
Taylor Saaf
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
Julissa Morgan
HEADSHOT HEADSHOT
Industry Experience:
• Festival Operations Coordinator –
Camp Bisco; The Peach Music
Festival
Education:
• Western Michigan University – Haworth College of
Business – Bachelor of Business Administration (B. B.
A), Management
Skills and Proficiencies:
• Operations Management – Marissa Speak ( Executive
Assistant to COO/Office Manager at OCF Realty
• Microsoft Office – John Marte (Strategic Events
Partnership Consultant)
• Customer Satisfaction – ArinMichelle Casey (Music/
Entertainment @ SeatGeek)
Overall Online Presence:
• 500+ connection, some-what professional headshot,
active on social media, detailed profiles
• Grade: Superior
Industry Experience:
• No entertainment industry experience
Education:
• Full Sail University – Bachelor of Science – BS,
Entertainment Business (EXP. 2025)
Leadership Experience:
• Leaders Club – Cannon Memorial YMCA
• Summer Camp L.I.T - Cannon Memorial YMCA
Skills and Proficiencies:
• Microsoft Excel – Full Sail University
• Attention to Detail
Overall Online Presence:
• 10 Connections, Headshot not professional, Can not
find social media profiles, profiles not detailed enough
• Grade: Poor

11. BRAND POSITION
For Brands that want to grow and expand their
business I provide optimism and great
interpersonal skills, I have experience in customer
service and hospitality.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
• Name of event or professional organization
‣ DATE | LOCATION
Business Development
• Primary Content: My content will be business based,
showcasing my journey being a business owner
• Primary Tools: Facebook, Instagram, Pinterest, YouTube
• Website: I will use my digital portfolio to back up my content
creation and professionalism in the Business world.

13. PROFESSIONAL DEVELOPMENT
Mentor
• My ideal mentor will be someone that owns multiple
businesses and has a lot of connections in the
entertainment industry
Formal Education
• Full Sail University – B.S Entertainment Business (EXP.
2025)
• Full Sail university – M. S Business Intelligence
Master’s (EXP. 2027)
Technical Skills
• Business intelligence and data analysis software
• MS Office Suite (Word, Excel, Powerpoint, ect.)
• Data Analysis
Soft Skills
• Organization
• Team Building
• Communication

14. Julissa Morgan
You know Brand Development? Well, what I do is help entrepreneurs in
building their brand! In fact, I currently own my own business!.
Picture of You
Goes Here

15. REFERENCES
Creator brand Archetype - Kaye Putnam: Psychology brand
strategy. Kaye Putnam | Psychology Driven Brand Strategist.
(2022, April 13). Retrieved March 12, 2023, from
https://www.kayeputnam.com/brand-archetype-creator
Indeed assessments | jobs skills tests. (n.d.). Retrieved March
13, 2023, from https://www.indeed.com/hire/assessments
35,000+ brand manager jobs in United States (623 new).
35,000+ Brand Manager jobs in United States (623 new).
(n.d.). Retrieved March 12, 2023, from
https://www.linkedin.com/jobs/search/?currentJobId=35166559
87&geoId=103644278&keywords=Brand+manager&location=
United+States&refresh=true
Entertainment business online. The Los Angeles Film School.
(2023, March 6). Retrieved March 12, 2023, from
https://www.lafilm.edu/programs/entertainment-business-
online/
Burger, E. (2022, January 13). Corporate volunteer program: 5
ways to encourage people to give. VolunteerHub. Retrieved
March 12, 2023, from
https://www.volunteerhub.com/blog/corporate-volunteer-
program-benefits/
Grayson Meeks - Full sail university - atlanta, Georgia, United
States ... (n.d.). Retrieved March 14, 2023, from
https://www.linkedin.com/in/grayson-meeks-creative
Taylor SAAF - Director - Guest Operations - LinkedIn. (n.d.).
Retrieved March 14, 2023, from
https://www.linkedin.com/in/taylorsaaf
Shannon Duede - recruiting partner - ticketmaster | linkedin.
(n.d.). Retrieved March 14, 2023, from
https://www.linkedin.com/in/shannon-duede-3b9378130