Sarah V. Ramlagan, a first-generation American and college student from Queens, New York, is pursuing a career in the music industry, focusing on digital marketing and brand management. She plans to develop her personal brand, build connections, and create impactful marketing campaigns for artists, emphasizing authenticity and creativity in her work. Her short-term goal is to expand her LinkedIn connections, while her long-term vision includes establishing her own marketing agency by 2040.

1. PERSONAL BRAND EXPLORATION
Sarah V. Ramlagan
Project & Portfolio I: Week 1
August 6th, 2023

2. Hello! I’m Sarah and I am a
fi
rst generation American as well as the
fi
rst to attend college.I come from Queens, New York with two
parents that are strong music lovers. From what I can remember
growing up, I was always singing or playing a song (Especially
Broadway songs). When I got older I learned that there’s an entire
world surrounding the world of music and I was captivated by it. I
wanted to be a part of it. More about me, I would consider myself to
be very goal driven, I like to write tasks down and strike them o
ff
.
Another fact about me is that I believe in authenticity especially with
connections. I remember one speci
fi
c moment where I saw a promo
out for an artist’s album and how captivating it was. It was the minor
details within that made me love the power of these campaigns and
built a connection with that artist. Which leads to today, I will take
all that I am and try to do the same for others.
IDENTITY
.

3. PROFESSION
Potential Job Titles:
•Digital Marketing Coordinator
•Content Marketing Specialists
•Brand Manager
BRAND ARCHETYPE - Being that my archetype is
“The Creator,” my approach to how I get work done
can be viewed as di
ff
erent. With my creative attributes I
consider myself to think outside of the box, and to never
settle for the bare minimum with work.
Marketing for Music Industry
Picture Relevant
to Your Industry
Goes Here
.

4. TARGET AUDIENCE
Terra Kushner
Outreach Plan:
• One task I will complete to prepare for initial contact with this
person is to research the company. From my previous class, I learned
the importance of a mission statement so with researching the
company, I will be able to absorb information and their values.
• One method or mode of communication I will use to make my initial
contact with this person is directly on LinkedIn.
• One manner and timeframe in which I will follow up with this person
is sending a thank you email after communicating with this person.
Vice President Human Resources at Warner
Music Group
Nkem O.
N/A Global HR Director I Leadership Coach I
Diversity & Inclusion Champion at Sony
Music Entertainment
Thomas Burkett
Senior Director Human Resources at
Universal Music Group
Outreach Plan:
• One task I will complete to prepare for initial contact with this person is to
research the company. From my previous class, I learned the importance of a
mission statement so with researching the company, I will be able to absorb
information and their values.
• One method or mode of communication I will use to make my initial contact
with this person is directly on LinkedIn.
• One manner and timeframe in which I will follow up with this person is
sending a thank you email after communicating with this person.
Outreach Plan:
• One task I will complete to prepare for initial contact with this
person is to research the company. From my previous class, I learned
the importance of a mission statement so with researching the
company, I will be able to absorb information and their values.
• One method or mode of communication I will use to make my initial
contact with this person is by email.
• One manner and timeframe in which I will follow up with this person
is sending a thank you email after communicating with this person.

5. GOALS
Short Term: Immediately After Graduation
•Build my connections on LinkedIn
‣I would like to have at least 200 connections by the
time I graduate. (November. 2024)
Mid Term: 5-10 yrs
•Continue my Brand development
‣I would like to dive into other outlets (websites,
videos, photos, and articles that are not my own)
and collaborate on projects to add credibility to my
name by 2025.
Long Term: 15-20 yrs
•Create a Marketing Agency
‣By utilizing everything I will have by that time, I
would like to establish my very own marketing
agency.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Computer Literacy
SOFT
HARD
Novice / Adept / Expert
Communication Platforms Novice / Adept / Expert
Strategic Thinking Novice / Adept / Expert
Creativity Novice / Adept / Expert
Digital Marketing
SOFT
HARD
Novice / Adept / Expert
Website Management Novice / Adept / Expert
Communication Novice / Adept / Expert
Networking Novice / Adept / Expert

7. I promise to work closely with artists to achieve
their dreams by curating digital campaigns that
best re
fl
ects their vision.
PROMISE

8. CREDENTIALS
Work Experience:
• Marketing Coordinator - New Classic
Flooring
Education:
• Music Business Degree Program, B.S., Full Sail University (Exp. 2024)
Volunteer Roles:
• Cultural festival (2022)
Picture Relevant
to Your Industry
Goes Here
.

9. COMPETITION
Natassia Franklin
Industry Experience:
• Songwriter
Education:
• Music Business Degree Program, B.S, Full Sail University
(EXP. 2024)
Leadership Experience:
• N/A (None that I can
fi
nd)
Skills and Pro
fi
ciencies:
• Marketing
• Event planning
• Contract Negotiations
Sarah V. Ramlagan
Overall Online Presence:
• 35 connections, has a pro
fi
le picture, active on social media,
shares articles, and has a custom URL.
• Grade: Average
Industry Experience:
• Artist Liaison (3300+ Climbing)
Education:
• Music Business Degree Program, B.S, Full Sail University
(EXP. 2024)
Leadership Experience:
• Manager for Cultural Festival
Skills and Pro
fi
ciencies:
• Computer Literacy - Expert
• Communication Platforms - Expert
• Strategic Thinking - Expert
Overall Online Presence:
• Social Media (Instagram & Twitter), LinkedIn (0)
• Grade: Poor

10. COMPETITION
Brisa Wilson
Noteworthy Experience:
• Participated in the launch of a suicide awareness campaign to
educate and continue research
• Live Nation Intern
Sarah V. Ramlagan
Industry Experience:
• Digital Marketing & eCommerce
Strategy at Universal Music Group
Education:
• University of California - Bachelors Degree, Global Studies,
Film & TV, and Digital Media, Labor and Workplace
Studies
Skills and Pro
fi
ciencies:
• Public Speaking - 2 endorsements
• Customer Service - 9 endorsements
• Social Media - 10 endorsements
Overall Online Presence:
• 500+ connections, professional headshot, very detailed
pro
fi
le, active on social media,
• Grade: Superior
Industry Experience:
• Artist Liaison (3300+ Climbing)
Education:
• Music Business Degree Program, B.S, Full Sail University
(EXP. 2024)
Leadership Experience:
• Manager for Cultural Festival
Skills and Pro
fi
ciencies:
• Computer Literacy - Expert
• Communication Platforms - Expert
• Strategic Thinking - Expert
Overall Online Presence:
• Social Media(Instagram & Twitter ), LinkedIn (0)
• Grade: Poor

11. BRAND POSITION
Hiring me will add a fresh perspective to the newest trends in the
industry. With my creativity and passion for music, I am willing
to curate the most inspirational campaigns for artists that their
audience will connect with. Along with my computer literacy, I
am able to adapt quickly to new emerging technology advances.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando Music Biz Open Mic A&R Event
‣ Jan 13th, 2024, Hilton Orlando
• Coast to Coast
‣ November 11th, 2023 I Miami, FL
• Winter Music Conference
‣ March 2024, Miami, FL
Digital Marketing
• Primary Content: I would like to create content around my creativity
whether its photos or short form content surrounding music
• Primary Tools: I will utilize Instagram and TikTok and promote the
two on each platform.
• Website: I will like to have information about me catered to my
career as well as highlights throughout my career. Lastly, Add my
socials so I am easy to
fi
nd and get in contact with.
.

13. PROFESSIONAL DEVELOPMENT
Mentor
• For a mentor, I would like someone who has similar a similar
approach to their career like me as well as very determined in
the work and creative. Someone who can make a lot with very
little. EXP. Nov 2024
Formal Education
• Music Business Degree Program, B.S, Full Sail University
Technical Skills
• Digital Marketing - I can either attend events surrounding
digital marketing or do intensive research and teach myself
from industry professional’s websites. March 2024
• Website Management - I can teach myself by studying
industry professionals as well as attend web development
seminars. May 2024
Soft Skills
• Communication - I can push myself out of my comfort zone
and interact with one another. I can also watch public
speaking videos that will make me more con
fi
dent with my
voice. November 2023
• Networking - I can attend as much campus events and
network with as much people as possible. I can watch videos
about tips on how to approach people.11.23

14. Sarah V. Ramlagan
You know how some artist lack e
ff
ective marketing
campaigns leading to less tra
ffi
c to their body of work.
Well that’s where I come in. I take all that I can get from
artists and research their fanbase to curate the most e
ff
ective campaigns that will not
only get attention from their own fans but get new fans altogether. Want proof? I
worked with a local artist and was able to help them reach 50,000 streams on their
new song 4 days after it dropped. That’s a 32% increase!
“

15. REFERENCES
About. (2023). WMC · Winter Music Conference. https://
wintermusicconference.com/about/
‌
Brisa W. (2023). LinkedIn Page. LinkedIn. https://
www.linkedin.com/in/brisa-wilson/
‌
Full Sail University. (2023). LinkedIn. LinkedIn. https://
www.linkedin.com/school/full-sail-university/
‌
Natassia F. (2023). LinkedIn Page. LinkedIn. https://
www.linkedin.com/in/natassia-franklin/
‌
National Center for O*NET Development. (2022). O*NET
OnLine. Onetonline.org. https://www.onetonline.org/
‌
Nkem O. (2023). LinkedIn Page. LinkedIn. https://
www.linkedin.com/in/nkemonwuta/
‌
Sony Music Entertainment. (2023). LinkedIn Page. LinkedIn.
https://www.linkedin.com/company/sony-music-entertainment/
‌
Terra K. (2023). LinkedIn Page. LinkedIn. https://
www.linkedin.com/in/terrakushner/
‌
Thomas B. (2023). LinkedIn. LinkedIn. https://www.linkedin.com/
in/thomburkett/
‌
Universal Music Group. (2023). LinkedIn Page. LinkedIn. https://
www.linkedin.com/company/universalmusicgroup/
‌
Warner Music Group. (2023). LinkedIn Page. LinkedIn. https://
www.linkedin.com/company/warner-music-group/
‌