Values and Objectives of a corporate enterprise

1. Goals and Values of Corporate Enterprise
Dr. NGPASC
COIMBATORE | INDIA
Dr. N.G.P. ARTS AND SCIENCE COLLEGE
(An Autonomous Institution, Affiliated to Bharathiar University, Coimbatore)
Approved by Government of Tamil Nadu and Accredited by NAAC with 'A' Grade (2nd Cycle)
Dr. N.G.P.- Kalapatti Road, Coimbatore-641048, Tamil Nadu, India
Web: www.drngpasc.ac.in | Email: info@drngpasc.ac.in | Phone: +91-422-2369100
RAJAKRISHNAN M
Assistant Professor in Commerce CA

2. Dr. NGPASC
COIMBATORE | INDIA
Values of Corporate Enterprise
Achieving Leadership
Leaders – Business Line
For avoiding potential competition
Restrict – profit – other firms-
Discourage - entry
For preventing Govt’s intervention
Higher Profit – Considers –
Monopoly – Govt – Price regulations
- Nationalise

3. Dr. NGPASC
COIMBATORE | INDIA
Values of Corporate Enterprise
For maintaining customer
goodwill
Modern business – Goodwill –
policy – restricted profit
For restraining wage demands
Higher profit – higher wages –
ability – increasing wages – bonus
– trade union

4. Dr. NGPASC
COIMBATORE | INDIA
Objectives of Corporate Enterprise
Production
objective
Sales
objective
Inventory
objective
Market
share
objective
Profit
objective

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