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“A Global beliefs that guide actions and
judgments across a variety of situations “
                                           -Rokeach

     Values represent basic convictions that a
specific mode of conduct is personally or socially
preferable to an opposite mode of conduct.
 Provide understanding of  the attitudes,
  personality, and behaviors of individuals and
  cultures.
 Influence our   perception of the world around us.
 Represent interpretations of   “right” and “wrong.”
 Imply that some behaviors or outcomes are
  preferred over others.
 Part   Of Culture

 Learned   Responses

 Inculcated


 Social Phenomenon
Values are related to personality, but not
same as personality.
       VALUES                 PERSONALITY
Values needs judgement   Personality of a person is
about the environment.   determined by unique
                         adjustment to his
                         environment.
Value is one of the three components of attitude.

           VALUE                   ATTITUDE

 Value is general and not      Attitude is specific towards
 specific towards something.   something like people, object
                               or ideas.
Behaviour of people is influenced by the
   values which they hold.
1. Individuals judge organisational success by their
     value system.
2.    Values determine the extent to which
     individuals accept organisational pressure and
     goals.
Personal value given by McDonald & Ganz
included list of 22 values.

    The values chosen by people can be by 2
ways, popularity and intensity.
Most popular Personal        least popular values
       value
 Professionalism (86%).    Competition (5%)
 Diligence (68%).           Stability (12%)
 Co-operation (66%).       Innovation (18%)
 Integrity (65%).          Diversity (25%)
 Good humour (64%).
Organisational value is mostly designed by
managers of higher levels.

     An individual may have to match his own
values to it or have to leave the organisation.
Values possessed by a person have the root in
  society.
   the sources of value forming in society are
1. Value forming institutions
2. Organisational values
3. Peers and Colleagues
4. Work and Carreer
5. Professional Codes
Value forming institution:
1. Family
2. School
3. State
4. Religion
Peers and Colleagues:
       Person applies value obtained from from the
    groups.
Work & Career:
 It create special values gives unity , cohesion,
 meaning to persons and groups.

Professional codes:
  Certain codes given by professional bodies , these
  codes were enforced , this is not very effective in
  management .
Rokeach’s classification
  Terminal value:
              A persons ultimate goal in his life.
  Instrumental Value:
              Means adopted for achieving the goal.
Value orientation is of the order of
1. Economic
2. Theoretic
3. Political
4. Social
5. Aesthetic
6. Religious

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Values

  • 1.
  • 2. “A Global beliefs that guide actions and judgments across a variety of situations “ -Rokeach Values represent basic convictions that a specific mode of conduct is personally or socially preferable to an opposite mode of conduct.
  • 3.  Provide understanding of the attitudes, personality, and behaviors of individuals and cultures.  Influence our perception of the world around us.  Represent interpretations of “right” and “wrong.”  Imply that some behaviors or outcomes are preferred over others.
  • 4.  Part Of Culture  Learned Responses  Inculcated  Social Phenomenon
  • 5. Values are related to personality, but not same as personality. VALUES PERSONALITY Values needs judgement Personality of a person is about the environment. determined by unique adjustment to his environment.
  • 6. Value is one of the three components of attitude. VALUE ATTITUDE Value is general and not Attitude is specific towards specific towards something. something like people, object or ideas.
  • 7. Behaviour of people is influenced by the values which they hold. 1. Individuals judge organisational success by their value system. 2. Values determine the extent to which individuals accept organisational pressure and goals.
  • 8. Personal value given by McDonald & Ganz included list of 22 values. The values chosen by people can be by 2 ways, popularity and intensity.
  • 9. Most popular Personal least popular values value  Professionalism (86%).  Competition (5%)  Diligence (68%).  Stability (12%)  Co-operation (66%).  Innovation (18%)  Integrity (65%).  Diversity (25%)  Good humour (64%).
  • 10. Organisational value is mostly designed by managers of higher levels. An individual may have to match his own values to it or have to leave the organisation.
  • 11. Values possessed by a person have the root in society. the sources of value forming in society are 1. Value forming institutions 2. Organisational values 3. Peers and Colleagues 4. Work and Carreer 5. Professional Codes
  • 12. Value forming institution: 1. Family 2. School 3. State 4. Religion Peers and Colleagues: Person applies value obtained from from the groups.
  • 13. Work & Career: It create special values gives unity , cohesion, meaning to persons and groups. Professional codes: Certain codes given by professional bodies , these codes were enforced , this is not very effective in management .
  • 14. Rokeach’s classification Terminal value: A persons ultimate goal in his life. Instrumental Value: Means adopted for achieving the goal.
  • 15.
  • 16.
  • 17. Value orientation is of the order of 1. Economic 2. Theoretic 3. Political 4. Social 5. Aesthetic 6. Religious