This document discusses values and how they relate to individual behavior and culture. It defines values as stable beliefs that guide preferences and actions. Values are influenced by socialization and form a hierarchy within each person. Personal values can be shared by groups to form organizational or cultural values. Values guide behavior but the link is complex, depending on reasoning and situational factors. The document also describes models of values, including types that fall under openness to change vs conservation and self-enhancement vs self-transcendence. Finally, it discusses how values differ across cultures, such as individualism vs collectivism and uncertainty avoidance.