4. Behavioral values
Refers to the
internalized guides in
the production of
behavior.
5. Social values
Are values arising from inter-
personal relations.
prescritive proscriptive
“thou shalt” “thou shalt not”
6. Nonsocial or self-concer
values
•This classification is in terms of the
relationship between the subscriber to
the value the beneficiary.
• self- oriented or egocentric values
•Other oriented or disinterested values
