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Value Proposition Design. Create products that drive people crazy
The document discusses value proposition design, emphasizing the importance of understanding customer needs through tools like the business model canvas and value proposition canvas. It outlines methods for gaining customer insights, such as interviews, observations, and customer co-creation. Additionally, it highlights the significance of addressing customer pains and gains to create products and services that drive customer engagement.
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Value Proposition Design. Create products that drive people crazy
- 1. Value Proposition Design Createproducts that drive people crazy Nicola Mattina nicola.mattina@stamplay.com http://stamplay.com
- 2. Business Model Canvas ValueProposition Canvas Customers’ segmentation Competing solutions Understanding customers
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- 8. Business Model Canvas ValueProposition Canvas Customers’ segmentation Competing solutions Understanding customers
- 9. Problem-Solution Fit Problem-MarketFit Business Model Fit
- 11. Jobs describe the thingsyour customers are trying to get done in their work or in their life.Pains describe anything that annoys your customers before, during or after trying to get job done. Gains describe the outcomes and benefits your customers want.
- 12. Learn product design anddevelopment. Risk of getting stuck in career or of jeopardizing it. It will help with promotion and pay rise.
- 13. A list ofwhat you offer. Pain relievers describe how exactly your product and services alleviate a specific customer pain. Grain creators describe how you intend to produce outcomes and benefits that your customers expect.
- 14. A workshop onproduct design and development. The workshop is recognized by HR department of the company. Customers will work on their product design needs.
- 16. Business Model Canvas ValueProposition Canvas Customers’ segmentation Competing solutions Understanding customers
- 17. get entertained share with someone relax escape reallife comfortable friends’ reviews not expensive organizing in advance limited options long commute bad parking not able to get babysitter expensive Moviegoers
- 19. occupy kids relax during busy weekends safe environment affordable forgroups kids are happy and calm right length of time manage kids’ attention not all kids are happy noise in the room
- 20. share moments of fun connect with eachother both enjoined moment lead to great conversation not able to get babysitter not intimate enough waiting in line
- 21. Business Model Canvas ValueProposition Canvas Customers’ segmentation Competing solutions Understanding customers
- 22. movies on big screen advanced onlinebooking movie website big scree and surround duo seats share moments of fun connect with each other both enjoined moment lead to great conversation not intimate enough waiting in line movies home rental instant access home comfort largest library control experience
- 23. dinner in town intimate setting ideal for conversation share momentsof fun connect with each other both enjoined moment lead to great conversation not intimate enough waiting in line spa for two stress relief ideal for conversation choose time to go
- 24. Business Model Canvas ValueProposition Canvas Customers’ segmentation Competing solutions Understanding customers
- 25. Data Detective Build onexisting work with research. Google Trends Google Keyword Planner Stats from government Third party research report Social media analytics CRM analytics …
- 26. Journalist Talk to potentialcustomers as an easy way to gain customer insights. 1. Create a customer profile 2. Create an interview outline 3. Conduct the interview 4. Capture insights 5. Search for patterns
- 27. Anthropologist Observe potential customersin the real world to get good insights into how they really behave. 1. Stay with your customers 2. Observe your customers 3. Take notes 4. Search for patterns
- 28. Impersonator Spend a dayore more in your customer’s shoes and draw from your experience. 1. Experience jobs, pains and gains 2. Take notes 3. Search for patterns
- 29. Co-creator Integrate customers intothe process of value creation to learn with them. 1. Choose a brainstorming format 2. Bring your customers in a room 3. Work together to achieve a task 4. Observe 5. Search for patterns
- 30. Scientist Get customers toparticipate in an experiment and lear from the outcome 1. Formulate hypothesis 2. Prepare a test 3. Execute the test 4. Analyze data 5. Is your hypothesis confirmed or falsified?