E245 Stanford Lecture on Business Model Innovation. Focused on Product and Value Proposition. Addresses types of markets, where insights come from as well as type of insights. We talk about how we define Minimum Viable Product and examples of how one might test the Minimum Viable Product
How To Conduct a Market Analysis - SD Forum's Crafting A Fundable Roadmap For...Steve Tennant
How to conduct market analysis - a roadmap for startups. Presented at Software Development Forum March 31, 2009. Steve Tennant, Tennant Consulting, www.tennantconsulting.com. Tip of the hat to Scott Schwertly from Ethos3 Communications for "Meet ____" presentation format.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
How To Conduct a Market Analysis - SD Forum's Crafting A Fundable Roadmap For...Steve Tennant
How to conduct market analysis - a roadmap for startups. Presented at Software Development Forum March 31, 2009. Steve Tennant, Tennant Consulting, www.tennantconsulting.com. Tip of the hat to Scott Schwertly from Ethos3 Communications for "Meet ____" presentation format.
This is a broad set of thinking and tools to help entrepreneurs and innovators. I've taken the best practices of companies like Amazon, Apple and Google and decoded their approach.
You'll find frameworks and tools across the four areas (4P's) of innovation;
People
Product
Profit
Promotion
These are the slides used in the 150 Startups kick-off workshop held at Bow Valley College May 12th to 14th that was facilitated by Evan Hu & Craig Elias
Skuuber® is a revolutionary online tool for consumer packaged goods (CPG) marketers to quickly and effectively certify demand and understand the market potential for new, existing or competitive items at the SKU level.
Clients can create and launch their project in under 15 minutes at www.skuuber.com, get input from 1500 consumers, predictive benchmark modeling against consumer usage data for the category and have results back in days---all at a cost about half that of a 10 person focus group.
Luke Hohmann on "How Innovation Happens"Enthiosys Inc
Luke Hohmann led an Innovation Games session at Software 2007 themed “Powered by Innovation”. Addressed "how innovation happens." With photos of collaborative activities: Spider Web, Prune the Product Tree, Product Box, Show and Tell, etc.
Case Interviews, Killer Frameworks - Nevin Kamath and Ivy ExecIvy Exec
You can ace the case interviews at all levels if you are using the right framework. In this webinar, you will learn strategy frameworks that will help you succeed in your next case interview. Our presenter, Nevin Kamath, founder of The Case Coach, and a former consultant with McKinsey, helps elite professionals, MBAs, and PhDs prepare for case interviews.
Our presenter, Nevin Kamath, is a former Senior Associate with McKinsey & Company and an alumnus of Harvard Law School. He serves as an Adjunct Professor at the USC Marshall School of Business, teaching a course on career development and professional communication to undergraduate students. Through his executive coaching firm, The Case Coach, LLC, Nevin has partnered with numerous clients who have gained offers at top consulting firms including McKinsey, BCG, Bain, and Deloitte, as well as boutique firms such as Partners in Performance.
These are the slides used in the 150 Startups kick-off workshop held at Bow Valley College May 12th to 14th that was facilitated by Evan Hu & Craig Elias
Skuuber® is a revolutionary online tool for consumer packaged goods (CPG) marketers to quickly and effectively certify demand and understand the market potential for new, existing or competitive items at the SKU level.
Clients can create and launch their project in under 15 minutes at www.skuuber.com, get input from 1500 consumers, predictive benchmark modeling against consumer usage data for the category and have results back in days---all at a cost about half that of a 10 person focus group.
Luke Hohmann on "How Innovation Happens"Enthiosys Inc
Luke Hohmann led an Innovation Games session at Software 2007 themed “Powered by Innovation”. Addressed "how innovation happens." With photos of collaborative activities: Spider Web, Prune the Product Tree, Product Box, Show and Tell, etc.
Case Interviews, Killer Frameworks - Nevin Kamath and Ivy ExecIvy Exec
You can ace the case interviews at all levels if you are using the right framework. In this webinar, you will learn strategy frameworks that will help you succeed in your next case interview. Our presenter, Nevin Kamath, founder of The Case Coach, and a former consultant with McKinsey, helps elite professionals, MBAs, and PhDs prepare for case interviews.
Our presenter, Nevin Kamath, is a former Senior Associate with McKinsey & Company and an alumnus of Harvard Law School. He serves as an Adjunct Professor at the USC Marshall School of Business, teaching a course on career development and professional communication to undergraduate students. Through his executive coaching firm, The Case Coach, LLC, Nevin has partnered with numerous clients who have gained offers at top consulting firms including McKinsey, BCG, Bain, and Deloitte, as well as boutique firms such as Partners in Performance.
You never get a second chance at a first impression. Early-stage ventures seeking investment need to know how to target, locate, approach, and close with venture capitalists, angels, and strategic investors. Hear first-hand a successful pitch from an entrepreneur who has closed a funding round (or two) and how the company’s pitch evolved over time.
This presentation covers the basic methods used to evaluate which new or existing products to develop. It uses basic business tools like roadmaps, SWOT Analysis and product selection matrices to help evaluate the most profitable products from a field of promising candidates.
So you have built an amazing early stage life science company. Now you need to explain it. This panel will cover how to concisely communicate a company’s value proposition to investors in a variety of formats including the elevator pitch, an angel presentation and a VC meeting.
The Startup Scorecard provides a tool for guaging the viability of a startup opporutnity across 6 market dynamics and 18 startup strategy heuristics. This slide deck introduces the concepts and the tool.
What goes into a pitch deck? Jeremy Halpern of Nutter McClennen and Fish tells us. Want to learn more? Check out the October 24 Fast Track: http://www.thecapitalnetwork.org/programs/venture-fast-track/
This presentation is for the TCN Venture Fast Track. Please review the slides in conjuntion with the below video:
http://www.youtube.com/watch?v=ALjvwVHHzh8&feature=share
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
5. Key Questions for Value Prop
§ Problem Statement: What is the problem?
§ Technology / Market Insight: Why is the problem
so hard to solve?
§ Market Size: How big is this problem?
§ Competition: What do customers do today?
§ Product: How do you do it?
8. Technology and Market Insight
Technology Insight Market Insight
§ Moore’s Law § Value chain disruption
§ New scientific § Deregulation
discoveries § Changes in how people
§ Typically applies to work, live and interact
hardware, clean tech and what they expect
and biotech
9. Examples of Market Insight
§ People want to play more involved
games than what is currently offered
§ Facebook can be the distribution for
such games
§ Masses of people are more likely to
micro-blog than blog
§ The non-symmetric relationships will
allow companies and individuals to
self-promote
§ European car sharing sensibilities
could be adopted in North America
§ People, particularly in urban
environments, no longer wanted to own
cars but wanted to have flexibility.
11. Key Thought
What insight do I have that is not
yet conventional wisdom?
12. Market Type
Existing Resegmented New
Customers Known Possibly Known Unknown
Customer Needs Performance Better fit Transformational
improvement
Competitors Many Many if wrong, None
few if right
Risk Lack of branding, Market and Evangelism and
sales and product re- education cycle
distribution definition
ecosystem
Examples Google Southwest Groupon
Market Type determines:
§ Rate of customer adoption
§ Sales and Marketing strategies
§ Cash requirements
13. Existing Market
Characteristics:
§ Customers are always hungry
for better performance
§ Incumbents exist
§ Usually technology driven
§ Positioning driven by product
and how much value customers
place on its features
§ Risks:
§ Incumbents will defend their turf
§ Network effects of incumbent
§ Continuing innovation
14. Resegmented Market
§ Low cost provider (Southwest)
§ Unique niche via positioning
(Whole Foods)
§ What factors can you eliminate
that your industry has long
competed on?
§ Which factors should be
reduced well below the
industr’s standard?
§ Which factors should be raised
well above the industry’s
standard?
§ Which factors should be
created that the industry has
never offered? (blue ocean)
15. New Market
§ Customers don’t exist today
§ How will they find out about
you?
§ How will they become aware of
their need?
§ How do you know the market
size is compelling?
§ Which factors should be
created that the industry has
never offered? (blue ocean)
16. The Problem
§ The “problem” justifies why the product is
valuable to someone
§ The Problem Statement:
§ For whom?
§ What issue do they face?
§ Note: Doesn’t reference the product
18. Competition
§ Are substitute products and services available?
§ Are competitors threatening to offer better price or value?
§ How saturated is our market?
§ How likely are customers to defect?
19. The Ecosystem (“Customers”)
§ Day to day users
End User § May actually have zero influence in buying
process
Influencer / § Preferences and decisions influence or
Recommender impact buying decisions
§ The person who controls the purse strings
Economic Buyer
or is in charge of the budget
Decision Maker § The buck stops here
20. Types of Product Value
Lower Cost
Faster
More Simple
More Efficient Smaller
21. The Ecosystem (The Rest)
§ Entity that provides parts or services
Suppliers
needed to manufacture your product
§ Group or organization that installs,
Channels distributes or sells the product in your
place
§ Organizations responsible for monitoring
Government trading and safety standards related to
your product
§ Other entities that provide products related
Partners
to delivery of your final product
23. Product
Service Hardware
Knowledge Resources
Data Network
24. Minimum Viable Product (MVP)
§ A product that solves a core
problem for customers
§ The minimum set of features
needed to learn from
earlyvangelists
- Avoid building products nobody wants
- Maximize the learning per dollar spent
25. The Art of the MVP
§ A MVP is not a minimal product
§ “But my customers don’t know what they want!”
§ At what point of “I don’t get it!” will I declare defeat?
26. Testing the MVP
§ Smoke testing with landing pages using AdWords
§ In-product split-testing
§ Prototypes (particularly for hardware)
§ Removing features
§ Continued customer discovery and validation
§ Surveys
§ Interviews
27. Testing the MVP (Web Example)
Can you get customers to pay for a product
that doesn’t yet exist (or barely does)?
§ Interview customers to make sure they have a
matching core problem
§ Set up web site landing page to test for conversion
§ See what offers are required to get customers to use
the product (e.g. prizes, payment)
§ Use problem definition as described by customers to
identify key word list – plug into Google search traffic
estimator - high traffic means there is problem
awareness
§ Drive traffic to site using Google search and see how
deep into a registration process customers are willing to
go through
29. Testing the MVP (Non-Web)
Can you get customers to pay for a product
that doesn’t yet exist (or barely does)?
§ Interview customers to make sure they have a
matching core problem
§ Set up web site landing page to test for conversion
§ Set up a Lighthouse Customer Program where
potential customers pay to get early access to
product prototypes
30. The Pivot
§ The heart of Customer Development
§ Iteration without crisis
§ Fast, agile and opportunistic
31. The Value Proposition Pivot
§ UK-92480 § Nuf said
§ Problem: Angina (chest
pains)
§ Selectively blocking an
enzyme called PDE5 could
expand blood vessels and
treat angina.
32. The Value Proposition Pivot
§ Craigslist for Colleges § Textbook rentals
§ College students have § College students have
unique sets of goods and unique sets of goods and
services they need to trade, services they need to trade,
buy and sell at a local level buy and sell at a local level
33. Test these hypotheses for next week:
§ Problem Statement: What is the problem? For
whom?
§ Technology / Market Insight: Why is the problem
so hard to solve?
§ Competition: What do customers do today?
§ Product: How do you do it? Is this valuable or
unique? What is the MVP?
§ TEST THE MVP!