PT Toronto #10: Andrew Stanbridge (Product Manager at Collage HR) shares his talk “When Product Management Meets Product Design."

1. SPONSORED BY

2. When Product Management Meets
Product Design
Andrew Stanbridge, Product Manager

3. My product career

4. PM
BUSINESS
TECHUX

5. PM
BUSINESS
TECHUX

6. In theory
Product Manager
Product direction
Feature prioritization
Departmental communication
Epics & Stories
Product Designer
UX design
UX strategy - How it “feels”
User research
UX Prototypes

7. In theory
Product Manager
Product direction
Feature prioritization
Departmental communication
Epics & Stories
Product Designer
UX design
UX strategy - How it “feels”
User research
UX Prototypes
e the intersection of product and design depe
Culture | Resources | Market

8. Adapt to your surroundings
One DesignerDesign TeamNo Designers

9. Market
Culture
ResourcesProduct team No designers 300+ employees Ship Monthly
Not rooted in design One time priority
Large deals B2B Small # of users

10. UMMM, YES I HAVE A QUESTION…
WTF?

11. Not building large new features/products
UX was “good enough”
Customers heavily invested in the product

12. With no Product Designer
Fill the gap directly with front end developers
Expectations
with your time
Sketch &
Invision
Design
Reviews
Interaction
details

13. With no Product Designer
Use existing interface patterns

14. Prioritize UX like features
Credit: Des Traynor
With no Product Designer

15. Bobby | Clearpath Robotics Martin | Shopify Plus Mike | Collage Matt | Snapchat
Do you understand Product
Designers?

16. –Luke Woods, Head of Product Design @ Facebook
“Sometimes designers can get stuck in the world of design…”
“…Designers are like cats. You just have to give them a ball of
yarn and they’ll play with it.”

18. Great Product Designers…
Consistently deliver top quality in the face of constant scope cuts
Obsess over their work and are rarely satisfied
View it as their profession and their hobby
Are up in your business

19. You want this

20. Market
Culture
ResourcesProduct team Design team 200+ employees Ship Monthly
Design champion B2C UX
Large deals B2B Large # of users

21. You should be close to theory
With a Design team
Product Manager
Product direction
Feature prioritization
Departmental communication
Epics & Stories
Product Designer
UX Design
UX strategy - How it “feels”
User research
UX Prototypes

22. There will be a UX roadmap competing
for resources
With a Design team

23. Build a relationship with team leader
With a Design team

24. Invest in Fullstory or Inspectlet
With a Design team

25. Market
Culture
ResourcesOne PM One Designer Wears many hats Ship daily
Design Founder Design DNA
Free product B2B Large # of users

26. Plan for non product related priorities
With one Designer

27. You have autonomy to build processes together
With one Designer
Design SprintDev Sprint
Identify mixed priorities | PM, Designer, CTO | 2-4 weeks ahead | Meet daily
+
https://developers.google.com/design-sprint/product/

28. What next?

29. Get involved in hiring for design

30. 1. # of Product Designers
2. What is the ratio of PM-
Designers-Developers?
3. Is there willingness to invest in
design?
Market
Culture
Resources

31. 1. Do any founders or execs come
from a design background?
2. How do internal teams view state
of design?
3. Is design an afterthought?
Market
Culture
Resources

32. 1. How sticky is your business?
2. B2B or B2C
3. How large is your user base?
4. Is design a competitive edge in
your in space?
Market
Culture
Resources

33. No Product Designer
Do you need to hire?
Fill the gap with dev
Use existing UX patterns
Prioritize UX work like features
Design team
Should be close to clear lines of ownership
Incorporate UX roadmap
Build relations with UX leaders
Use Fullstory or Inspectlet
One Designer
Establish your own processes together
Manage non product priorities
Tactical

35. PM
BUSINESS
TECHUX
Thank you