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Value Proposition Canvas
The document presents an introduction to the value proposition tool, aiming to define the value proposition, explain customer segments, and illustrate product-market fit. It discusses the value proposition canvas, which helps in designing products and services that meet customer needs. The document promotes the matching of surplus food businesses with charities and encourages increased vegetable consumption.
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Value Proposition Canvas
- 1. Welcome An Introduction to ValueProposition Catherine Duggan Wednesday 7 September 2016
- 2. Aim Aim: •To introduce theValue Proposition Tool Objectives: 1.Define the Value Proposition 2.Explain Customer Segments 3.Illustrate the Product Market Fit
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- 4. Value Proposition Canvas •It makes clear how to create value for your customers. • It helps design products and services your customers wants. Download http://businessmodelgeneration.com/canvas/vpc
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- 13. Matching businesses withsurplus food with charities that need food
- 14. Go Forth AndEat More Veg!
- 15. Summary Aim: •To introduce theValue Proposition Tool Objectives: 1.Define the Value Proposition 2.Explain Customer Segments 3.Illustrate the Product Market Fit
- 16. Conclusion Thank you foryour attention Questions & Answers
Editor's Notes
- #8 Goal is to have good product/market fit. (from slideshare: http://www.slideshare.net/juliusparrisius/value-proposition-canvas-explained) What job is you customer tryig to get done? What pains do they have? What gains are they hoping for? What prodduct/service is you value propostion based? How are they pain killers? How are they deliverig gains? https://www.youtube.com/watch?v=aN36EcTE54Q https://www.youtube.com/watch?v=xTtvwAmjais Value Proposition What is the job the customer is trying to get done or solve a problem. What are the pains and the gains that she has when she comes to buying salad. What are the gains she wants to have healthy food etc. talking to the customer. Observe everything around the customer segment. Now we want to look at what we are offering as a response. Value proposition is the offer: product, services, features How do the product/services benefit/fit to the customer. Describe how product/services are pain killers, eg buying online instead of standing in line in the physical shop Gain creators Need to get both right/both together
- #15 Goal is to have good product/market fit. (from slideshare: http://www.slideshare.net/juliusparrisius/value-proposition-canvas-explained) What job is you customer tryig to get done? What pains do they have? What gains are they hoping for? What prodduct/service is you value propostion based? How are they pain killers? How are they deliverig gains? https://www.youtube.com/watch?v=aN36EcTE54Q https://www.youtube.com/watch?v=xTtvwAmjais Value Proposition What is the job the customer is trying to get done or solve a problem. What are the pains and the gains that she has when she comes to buying salad. What are the gains she wants to have healthy food etc. talking to the customer. Observe everything around the customer segment. Now we want to look at what we are offering as a response. Value proposition is the offer: product, services, features How do the product/services benefit/fit to the customer. Describe how product/services are pain killers, eg buying online instead of standing in line in the physical shop Gain creators Need to get both right/both together