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The Value Preposition Canva Report Powerpoint Presentation
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- 2. VALUEPROPOSITIONCANVAS THE VALUE PROPOSITIONCANVAS IS A FRAMEWORK WHICH CAN HELP ENSURE THAT A PRODUCT OR SERVICE IS POSITIONED AROUND WHAT THE CUSTOMER VALUES AND NEEDS. THE VALUE PROPOSITION CANVAS WAS INITIALLY DEVELOPED BY DR ALEXANDER OSTERWALDER AS A FRAMEWORK TO ENSURE THAT THERE IS A FIT BETWEEN THE PRODUCT AND MARKET.
- 3. The customer profilepoints to the customer segments that the company shall serve its product and/or service offering. A customer profile should be created for each customer segment, as each segment has distinct gains, pains and jobs and make assessment as to their pains ands gains. Customer archetypes also known as personas are those dry demographic portrayals of customers transformed into living, breathing people which the audience can comprehend. Customer archetype is an idea of Steve Blank which he popularized in his Lean Launchpad. CUSTOMERSPROFILE page 3
- 4. These are thebasic, expected gains that customers consider necessary for a product or service to meet their minimum requirements. REQUIREDGAINS Outcomes customers expect based on industry standards or common practices.. EXPECTED GAINS DESIREDGAINS Outcomes that exceed customer expectations and create positive surprises. UNEXPECTEDGAINS page 4 Outcomes actively desired by customers, going beyond basic or expected needs. Customer gains are the benefits and surprises that make customers happy and more likely to choose a product or service. Sometimes, customers don't expect certain perks, but when they get them, it can lead to great satisfaction and loyalty. Even small pleasant surprises can make customers really happy.
- 5. These pains includethe inefficiency of the businesses that a customer experiences. PRODUCTIVITY PAINS These are pains felt by customer when he is not assisted during the buying process. SUPPORT PAINS FINANCIAL PAINS These pains those that created friction to buyers because of the substandard processes of the business PROCESS PAINS page 5 Outcomes actively desired by customers, going beyond basic or expected needs. Customer pains are situations which either avoid the customer from getting a job done or the negative experiences, emotions and risks that the customer experiences before, during or after a job. Said pains include the following:
- 6. VALUEPROPOSITIONCANVAS Customer jobs/jobs-to-be-done • FUNCTIONALJOBS - Identify the practical tasks and activities that customers are trying to perform.These could be essential functions or features that they need to achieve a specific outcome. • SOCIAL JOBS - these consist of the manners a customer desires to reflect his image in a social environment. • PERSONAL/ emotional jobs – these include how a customer works towards feeling a certain way • SUPPORTING JOBS – often customers also purchase value, hence doing a supporting task page 6 Customer Jobs/Jobs-to-be-done customer jobs" and "jobs-to-be-done" refer to the tasks, activities, or problems that customers are trying to accomplish or solve by using the product
- 7. SUPPORTINGJOBS THREE ROLES OFCUSTOMERS THAT MAY ASSIST IN SUPPORTING JOBS. Buyer of value This task is any purchase of value that may cover from evaluating choices at hand up to paying for the product that had been chosen Co-creator of value These are jobs for which a customer has a direct hand in the manufacture of the product with the company Transferor of value These are jobs at the end of the product use such as disposal of product trash or giving the ownership of the product to the another person because it has no value anymore to the original ownaer page 7
- 8. ValueProposition after really understandthe customers, including their gains, pains and jobs then it is time to reflect on the gain creators, pain relievers and the products and/or services to offer them. Gain Creator Explicitly outline how the products and services may create customer gains and offer customer added value. page 8 . . . Pain Relievers Explicitly outline how the products and/or services lighten, avoid or solve the particular customer pains. .
- 9. ProductsandServices These are theproducts and/or services which create gain and relieve pain and built around the value proposition. Achieving fit between the value proposition and customer profile is the intention of creating the value proposition canvas. Both the value proposition side elements and customer profile elements should fit in. page 9 . . . Products Freshly baked Organic breads Gain creator 1. Special made to order 2. Special recipes 3. Speedy delivery Customer jobs 1. Visit website 2. Go to the Facebook 3. Fill out order Pains: 1. Late delivery 2. Dirty place 3. Wrong items delivery Gain creator 1. Specially made to order 2. Special recipes 3. Fast delivery by reliable riders Pain relievers: 1. Short waiting time 2. Systematic and timely delivery 3. Quality products
- 10. TheLeanCanvas:ABusinessAlternative page 10 The LeanCanvas proposed by Ash Maurya is developed a version of the Business Model Generation. It outlines a more problem focused approach and appropriate to use by small entrepreneurs especially those creating startup businesses. Here are the elements of the Lean Canvas Model Problem: Describes the top three problems that your customers face. Solution: Outlines your unique value proposition and how your product or service solves the identified problems. Value Proposition: What are the key benefits of your solution (top three ?) from the customer point of view ?Why buy your solution? Unfair Advantage: Describes any unique advantages or barriers that will help your business succeed. Customer Segments: Defines the target audience for your product or service. Channels: Describes how you will reach and acquire customers. Revenue Streams: Outlines how your business will make money. Cost Structure: Lists the fixed and variable costs associated with your business. Revenue Streams: Outlines how your business will make money. Key Metrics: Identifies the key numbers that drive success and progress
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