The document outlines a course program on value proposition design, detailing the components of the business model canvas. It discusses various community models and provides examples and templates related to value proposition design. The course aims to equip participants with the skills to create effective business models and value propositions.

1. Value proposition design
Frieda Brioschi / Emma Tracanella
frieda.brioschi@gmail.com / emma.tracanella@gmail.com
IED, 25 Oct 2016
Lesson 3/2016

2. 3. Value proposition design
Course program
1. Start-ups
2. Business Model & Canvas
3. Value proposition design
2

3. 3. Value proposition design
Our guest
3

4. 3. Value proposition design4

5. 3. Value proposition design5

6. 3. Value proposition design6

7. 3. Value proposition design
Business Model Canvas
7

8. 3. Value proposition design
Greetings from Dubai!
8

9. 3. Value proposition design
The Business Model Canvas
During last lesson we discussed what is a business model and how fulfill a
business model canvas, looking into each part:
• Value proposition
• Customer segments
• Channels
• Customer relationship
• Revenue streams
• Key resources
• Key partner
• Key activities
• Cost structure
9
1 2
3
4
5
6
7
89

10. 3. Value proposition design
Facebook
10
http://bmimatters.com/2012/04/10/understanding-facebook-business-model/

11. 3. Value proposition design
Spotify
11

12. 3. Value proposition design
Spotify
12 http://lifehackhq.co/how-to-use-a-business-model-canvas-when-your-user-isnt-your-customer/

13. 3. Value proposition design
Ryan air
13 https://jorgeluisavellaneda.wordpress.com/2015/02/23/canvas-model-company-ryanair/

14. 3. Value proposition design
Community models
14

15. 3. Value proposition design
Geographically based
• neighbourhood
• productive district
• close to me
15
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

16. 3. Value proposition design
Professional community
• All the people making the same job.
• It’s an easy target.
16
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

17. 3. Value proposition design
Online community
• Easy to reach (massive tools available)
• There’s no clear limits between being part of a
community and a company business (let’s think of
UGC)
• Online users are available to pay for an interesting
service (freemium!)
• Can be created as part of my business (i.e. Amazon’s
bookshops network)
17
http://www.oilproject.org/lezione/cos-un-business-community-model-6346.html

18. 3. Value proposition design
Value proposition design
18

19. 3. Value proposition design19
2
1

20. 3. Value proposition design20 https://www.flickr.com/photos/osterwalder/7888051104/

21. 3. Value proposition design21
http://liftinteractive.com/studio/strategy-consulting/value-proposition-design/

22. 3. Value proposition design22
https://www.flickr.com/photos/osterwalder/7917587562/

23. 3. Value proposition design23
https://www.flickr.com/photos/osterwalder/7887898256/
1
2
3
4
5
6

24. 3. Value proposition design24
http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png

25. 3. Value proposition design25
http://indruc.com/wp-content/uploads/2014/09/value-proposition-design_value-map_customer-profile.png

26. 3. Value proposition design26
http://designstrategyzer.com/design-strategy/

27. 3. Value proposition design27

28. 3. Value proposition design
Value proposition canvas
examples
28

29. 3. Value proposition design29
http://en.wikipedia.org/wiki/Business_Model_Canvashttps://dpi662burns2016.wordpress.com/2016/02/24/reflections-on-my-customer-profile-template/

30. 3. Value proposition design
airbnb
30
http://www.slideshare.net/adrianholzer37/value-proposition-design

31. 3. Value proposition design31
https://issuu.com/strategyzer/docs/vpd_preview/68

32. 3. Value proposition design32
https://anaslearninglab.com/2015/10/25/playground-the-business-model-canvas-and-the-value-proposition-
canvas/

33. 3. Value proposition design33
https://strategyzer.com/

34. 3. Value proposition design34
2003

35. 3. Value proposition design35
2003 - Consumer to Consumer

36. 3. Value proposition design36
2006

37. 3. Value proposition design37
2006 - Small Business to Consumer

38. 3. Value proposition design38
2008

39. 3. Value proposition design39
2008 - Big Business to Consumer

40. 3. Value proposition design40
2008 - Big Business to Consumer

41. 3. Value proposition design41

42. 3. Value proposition design42

43. 3. Value proposition design
Value proposition templates
43

44. 3. Value proposition design
Messaging & Positioning
44 https://www.template.net/design-templates/psd/value-proposition-template/

45. 3. Value proposition design
Essential levels
45 https://www.template.net/design-templates/psd/value-proposition-template/