Market conditions, demand and decision criteria are rapidly changing, as customer mindsets shift, and they become increasingly focused on suppliers’ capabilities and social responsibility. At the same time, companies are facing significant growth targets with very limited resources.
In the dilemma of anticipating fundamental shifts in demand and reaching short-term business growth targets, we believe the solution lies in assessing and developing your core value propositions. This webinar will provide you with insights on adapting value propositions to fast-changing markets and customer needs and help you consider whether your value propositions still resonate with current and future customers.
To help us make this On Point session as relevant as possible to your current situation, please spend a few minutes answering this short survey.
Running a Value Proposition Design Workshop as Part of Product DiscoveryPhilipp Engel
Most digital product companies are in a state of transformation, actively adopting or maturing their flavor of an agile development model. Such continuous change, even inevitable, is really hard. There is no “one-size-fits-all” solution as every company has their own values, unique culture, history, and products. Such transformations often end up as “experimentation on an organizational scale”. No doubt, product delivery orgs will get better and more focused on iteratively developing better code more often, released by autonomously working “squads” (cross-functional product teams) which are connected through guilds, tribes, release trains, or something similar. Deliverables will also get more consistent through centralized “Design Systems” teams and UI frameworks. But the key question that can get lost, or at least can get more difficult to address in all this “factory optimization” is “Do customers and user actually care?”. Are new features, products, and services valuable to them?
This talk introduces “Value Proposition Design” (following the "Value Proposition Design" book and templates from "Strategizer") as a simple yet powerful tool for UX designers and product managers to retain this focus on customers, users, and what is valuable to them. It can be applied in a simple workshop format with cross-functional groups, which makes it easy to sell and inject it into any (messy) organizational setup to steer complex decision making processes. This workshop format will be discussed in a hands-on manner from a practical example. Bundled together with learnings and insights around practical facilitation it aims to lower the barriers to go and run such a workshop yourself. The final discussion looks at how this method fits into the larger operational model of a company (e.g. into "product discovery") and how to make it repeatable and scalable.
Presentation from Marc Phillips, Managing Partner of Arafura Ventures, and author of "Inside Silicon Valley: How the deals get done," with a slide-by-slide approach to developing your pitch deck -- using examples from real-life winning pitch decks.
Check out sample essential pitch deck slides for: .
- Mission/Vision
- Problem/Solution
- Market size
- IP
- Financial projections
- Management team
- and more!
Sponsored by Early Growth Financial Services and Cooley.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
These are the slides from a workshop I delivered for the CIPR Scotland. It was a PR professionals workshop, meant to give them the skills to take a proper creative brief in order to, in turn, brief a designer to produce the creatives.
How to Build a Product Vision by Spotify Product ManagerProduct School
In this episode, Matt Williams talks about building a product vision and getting stakeholder buy in. He also covers 'managing up' and how to navigate within your organization, whilst fostering an understanding of vision and user empathy with engineers.
Market conditions, demand and decision criteria are rapidly changing, as customer mindsets shift, and they become increasingly focused on suppliers’ capabilities and social responsibility. At the same time, companies are facing significant growth targets with very limited resources.
In the dilemma of anticipating fundamental shifts in demand and reaching short-term business growth targets, we believe the solution lies in assessing and developing your core value propositions. This webinar will provide you with insights on adapting value propositions to fast-changing markets and customer needs and help you consider whether your value propositions still resonate with current and future customers.
To help us make this On Point session as relevant as possible to your current situation, please spend a few minutes answering this short survey.
Running a Value Proposition Design Workshop as Part of Product DiscoveryPhilipp Engel
Most digital product companies are in a state of transformation, actively adopting or maturing their flavor of an agile development model. Such continuous change, even inevitable, is really hard. There is no “one-size-fits-all” solution as every company has their own values, unique culture, history, and products. Such transformations often end up as “experimentation on an organizational scale”. No doubt, product delivery orgs will get better and more focused on iteratively developing better code more often, released by autonomously working “squads” (cross-functional product teams) which are connected through guilds, tribes, release trains, or something similar. Deliverables will also get more consistent through centralized “Design Systems” teams and UI frameworks. But the key question that can get lost, or at least can get more difficult to address in all this “factory optimization” is “Do customers and user actually care?”. Are new features, products, and services valuable to them?
This talk introduces “Value Proposition Design” (following the "Value Proposition Design" book and templates from "Strategizer") as a simple yet powerful tool for UX designers and product managers to retain this focus on customers, users, and what is valuable to them. It can be applied in a simple workshop format with cross-functional groups, which makes it easy to sell and inject it into any (messy) organizational setup to steer complex decision making processes. This workshop format will be discussed in a hands-on manner from a practical example. Bundled together with learnings and insights around practical facilitation it aims to lower the barriers to go and run such a workshop yourself. The final discussion looks at how this method fits into the larger operational model of a company (e.g. into "product discovery") and how to make it repeatable and scalable.
Presentation from Marc Phillips, Managing Partner of Arafura Ventures, and author of "Inside Silicon Valley: How the deals get done," with a slide-by-slide approach to developing your pitch deck -- using examples from real-life winning pitch decks.
Check out sample essential pitch deck slides for: .
- Mission/Vision
- Problem/Solution
- Market size
- IP
- Financial projections
- Management team
- and more!
Sponsored by Early Growth Financial Services and Cooley.
The presentation covers elements of a GTM plan, what makes it disruptive and how does one measure it. The presentation was used at the NASSCOM Product Conclave in Cochin held on 14 Dec 2016 by Sunder Madakshira.
Why Product-Led Growth is the most effective GTM strategyMickey Alon
Product-led growth is a strategy that relies on features and usage as primary drivers for customer acquisition, retention and expansion. Mastering growth is an iterative process that involves measurements, user engagements and experimentation.
These are the slides from a workshop I delivered for the CIPR Scotland. It was a PR professionals workshop, meant to give them the skills to take a proper creative brief in order to, in turn, brief a designer to produce the creatives.
How to Build a Product Vision by Spotify Product ManagerProduct School
In this episode, Matt Williams talks about building a product vision and getting stakeholder buy in. He also covers 'managing up' and how to navigate within your organization, whilst fostering an understanding of vision and user empathy with engineers.
This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Strategies – Focus & Direction
Marketing Strategies – GTM Fundamentals
Marketing Strategies - Core Focus
Marketing Strategies – Types of Differentiation
Marketing Strategies – Pricing Models
Marketing Strategies - Demand Creation Plan
Marketing Strategies - Beach Head
Marketing Strategies – Strategic Value Message
Marketing Strategies – Customer Conversations
Marketing Strategies – Target Account Profile
Marketing Strategies - Demand Creation
Marketing Strategies – Quantitative Plan
Marketing Strategies – User Flows
Marketing Strategies - Content Marketing
Marketing Strategies – Demand Follow-up
Marketing Strategies – Star Bursting
Marketing Strategies – Lead Nurture
Marketing Strategies - Scoring Model
See more at Four Quadrant at http://www.fourquadrant.com/products/
Customer Acquisition Cost and Lifetime Value (CAC & LTV)Sarah Wilz, M.Ed
Customer Acquisition Cost and Life Time Value of Customer. You might have heard mentors, investors and others throw around these terms, but do you know how to calculate them or why they’re important?
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Product is becoming the customer acquisition, retention and expansion channel. As the product becomes the experience channel, companies with a customer-centric approach are starting to adopt product-led-growth strategy.
the "Value Proposition Canvas" tool that helps startups and organizations design compelling products and services that customers will buy. It's must have tool if you want to save time and effort in designing your product or service. The best thing is it's visual, practical and is easy to learn. This world class tool was introduced in Alex Osterwalder's top seller book "Value Proposition Design" and is a continuation of the "Business Model Canvas". This excellent visual tool is easy and practical.
Get course discounts and learn more:
www.playtactic.com
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
business development plan
sales strategy
sales pipeline
sales training
sales coaching
business development
pipeline selling
social networking
social selling
online selling
sales management
sales planning
business development strategy
business development checklist
sales training checklist
A value proposition is where your company’s product offer intersects with your customer’s desires.
It’s the magic fit between what you make and why people buy it.
Your value proposition is the crunch point between business strategy and brand strategy.
The What,Why and How of Experiential MarketingJrny
‘A brand relevant two-way communication
between consumers and brands delivered face-to-face
or remotely.’ - Exp Marketing
The 101 guide for Experiential marketing.
VOC ensures that you have done your ground work before taking a plunge in to product development which cost time, money and resources. VOC program can be done for a variety of reason and at multiple points in product development process, but as product manager you should have objectives clearly defined, else the results could be disastrous.
Most early level VOC is done to validate the hypotheses and identify audience. What differentiate a great product manager from a good one is the capability to identify the customer need and articulate it in a clear problem statement. Early stage VOC helps you identify a customer segment and gauge their NEEDS to define a crisp problem statement.
In early stage of product Working directly with your target customers not only gives you information about their preferences an behaviors but also gives you insights in to your competition. This know-how will be more valuable than reading the manuals of your competitors product or run a quick benchmarking in a lab environment.
You can also run VOC program to segment the available marketing and identify different marketing strategies for each target segment. One of the crucial step in VOC at this stage is to identify the FEATURES and FACTORS that will make your product THE BEST alternative to your competition.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
The lecture on Value Proposition Canvas Part A explains why the concept is of so much importance especially to first time entrepreneurs.
Startups sustainability requires in-depth understanding of the target customers. Failing at this stage will have costly repercussions for the entrepreneur and his business.
Part A discuss the Value Proposition Canvas definition, value proposition examples, and how Value Proposition Canvas is different than Business Slogans.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The Business Model Canvas (BMC) is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.
Based on the framework developed by Strategyzer, the BMC Poster is presented as a visual chart with 9 building blocks. These elements cover the areas of the organization's core offering, infrastructure, customers, and finances. They include: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure.
The BMC Poster comes in two themes: color and monochrome. Formatted in PDF, the poster can be easily printed on an A3-sized paper.
The BMC poster complements the 'Value Proposition Canvas (VPC)' and 'Business Model Canvas (BMC)' training presentation materials. It is an effective tool that can be printed and distributed to attendees of your VPC and/or BMC awareness or workshop session. It serves as a takeaway and summary of your VPC and/or BMC presentation.
The BMC Poster is divided into four parts:
1. The 9 Building Blocks
- Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure
2. The Acronyms
- CS, VP, CH, CR, R$, KR, KA, KP and C$
3. Descriptions of the Building Blocks
4. Key Questions
Driven by frequent tests, experiments or iterations, the lean startup seeks to gain insights by measuring user and market responses to its activities. Nevertheless, many startups struggle with effectively implementing the lean approach and we believe that a better understanding of business model analytics can change that for the better.
The purpose of this Best Practices session is to deconstruct the process of business model analytics to give entrepreneurs and practitioners a more concrete understanding of the analytical practices needed to drive the early stages of a new venture toward a validated business model. This session will take participants through practical and accessible methods for creating the right metrics, provide the context and use for each, and ultimately help to drive the venture’s key strategic decisions.
This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/
Included in the Powerpoint presentation are slides that cover:
Marketing Strategies – Focus & Direction
Marketing Strategies – GTM Fundamentals
Marketing Strategies - Core Focus
Marketing Strategies – Types of Differentiation
Marketing Strategies – Pricing Models
Marketing Strategies - Demand Creation Plan
Marketing Strategies - Beach Head
Marketing Strategies – Strategic Value Message
Marketing Strategies – Customer Conversations
Marketing Strategies – Target Account Profile
Marketing Strategies - Demand Creation
Marketing Strategies – Quantitative Plan
Marketing Strategies – User Flows
Marketing Strategies - Content Marketing
Marketing Strategies – Demand Follow-up
Marketing Strategies – Star Bursting
Marketing Strategies – Lead Nurture
Marketing Strategies - Scoring Model
See more at Four Quadrant at http://www.fourquadrant.com/products/
Customer Acquisition Cost and Lifetime Value (CAC & LTV)Sarah Wilz, M.Ed
Customer Acquisition Cost and Life Time Value of Customer. You might have heard mentors, investors and others throw around these terms, but do you know how to calculate them or why they’re important?
Mapping the customer experience: innovate using customer experience journey mapsJoyce Hostyn
Do you know what your organization looks like from your customer’s perspective? In the digital age, silos and organizational bureaucracy manifest themselves through your digital presence. You can bridge these silos and overcome a bureaucratic inside-out mindset by visualizing the customer (learner, elder, citizen, patient, employee) experience through a customer experience journey map that captures both actual and emotional aspects of the customer experience. Then, map in hand, you can use it to design great outside-in customer experiences for your organization.
Product is becoming the customer acquisition, retention and expansion channel. As the product becomes the experience channel, companies with a customer-centric approach are starting to adopt product-led-growth strategy.
the "Value Proposition Canvas" tool that helps startups and organizations design compelling products and services that customers will buy. It's must have tool if you want to save time and effort in designing your product or service. The best thing is it's visual, practical and is easy to learn. This world class tool was introduced in Alex Osterwalder's top seller book "Value Proposition Design" and is a continuation of the "Business Model Canvas". This excellent visual tool is easy and practical.
Get course discounts and learn more:
www.playtactic.com
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
business development plan
sales strategy
sales pipeline
sales training
sales coaching
business development
pipeline selling
social networking
social selling
online selling
sales management
sales planning
business development strategy
business development checklist
sales training checklist
A value proposition is where your company’s product offer intersects with your customer’s desires.
It’s the magic fit between what you make and why people buy it.
Your value proposition is the crunch point between business strategy and brand strategy.
The What,Why and How of Experiential MarketingJrny
‘A brand relevant two-way communication
between consumers and brands delivered face-to-face
or remotely.’ - Exp Marketing
The 101 guide for Experiential marketing.
VOC ensures that you have done your ground work before taking a plunge in to product development which cost time, money and resources. VOC program can be done for a variety of reason and at multiple points in product development process, but as product manager you should have objectives clearly defined, else the results could be disastrous.
Most early level VOC is done to validate the hypotheses and identify audience. What differentiate a great product manager from a good one is the capability to identify the customer need and articulate it in a clear problem statement. Early stage VOC helps you identify a customer segment and gauge their NEEDS to define a crisp problem statement.
In early stage of product Working directly with your target customers not only gives you information about their preferences an behaviors but also gives you insights in to your competition. This know-how will be more valuable than reading the manuals of your competitors product or run a quick benchmarking in a lab environment.
You can also run VOC program to segment the available marketing and identify different marketing strategies for each target segment. One of the crucial step in VOC at this stage is to identify the FEATURES and FACTORS that will make your product THE BEST alternative to your competition.
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
The lecture on Value Proposition Canvas Part A explains why the concept is of so much importance especially to first time entrepreneurs.
Startups sustainability requires in-depth understanding of the target customers. Failing at this stage will have costly repercussions for the entrepreneur and his business.
Part A discuss the Value Proposition Canvas definition, value proposition examples, and how Value Proposition Canvas is different than Business Slogans.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
The Business Model Canvas (BMC) is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.
Based on the framework developed by Strategyzer, the BMC Poster is presented as a visual chart with 9 building blocks. These elements cover the areas of the organization's core offering, infrastructure, customers, and finances. They include: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure.
The BMC Poster comes in two themes: color and monochrome. Formatted in PDF, the poster can be easily printed on an A3-sized paper.
The BMC poster complements the 'Value Proposition Canvas (VPC)' and 'Business Model Canvas (BMC)' training presentation materials. It is an effective tool that can be printed and distributed to attendees of your VPC and/or BMC awareness or workshop session. It serves as a takeaway and summary of your VPC and/or BMC presentation.
The BMC Poster is divided into four parts:
1. The 9 Building Blocks
- Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure
2. The Acronyms
- CS, VP, CH, CR, R$, KR, KA, KP and C$
3. Descriptions of the Building Blocks
4. Key Questions
Driven by frequent tests, experiments or iterations, the lean startup seeks to gain insights by measuring user and market responses to its activities. Nevertheless, many startups struggle with effectively implementing the lean approach and we believe that a better understanding of business model analytics can change that for the better.
The purpose of this Best Practices session is to deconstruct the process of business model analytics to give entrepreneurs and practitioners a more concrete understanding of the analytical practices needed to drive the early stages of a new venture toward a validated business model. This session will take participants through practical and accessible methods for creating the right metrics, provide the context and use for each, and ultimately help to drive the venture’s key strategic decisions.
A High Growth SaaS Playbook - 12 Metrics to Drive SuccessSaaStock
Keynote by David Skok, ForEntrepreneurs Blog & General Partner, Matrix Partners, at SaaStock on Tour New York, 20th June 2018, KnockDown Center, Maspeth, NYC
A high growth SaaS playbook. 12 metrics to drive success. 2 goals, present a simple model to understand SaaS business and show what levers a CEO can pull to get the most impact
How to Price Recurring Revenue Services in Your Mobile App BusinessKumulos
This presentation explorex pricing options that lets you right-size services to the individual needs of your clients and build in healthy profit margins for you.
Business Owners will learn:
How to make sure you’re not leaving money on the table and selling yourself cheap, while giving scope for upselling in the future.
Commercial Managers will learn:
How to position and sell recurring revenue services to differentiate your company so you win more mobile app projects and lock in recurring revenue services from day one.
Money & Metrics: Understanding your Stage and What it Means for Fundraising
Using Scoring Sheets & Lean Canvas methods, you will be able to walk away with a clear picture of what pieces are missing in your company structure to maximize your fundraising prospects.
what is valuation of a company, reasons for valuation, various methods of valuation, preferred methods to value an E-commerce industry, various factors to consider while valuing an E-commerce industry
The Secret to Scaling: How to Build & Implement a Fixed Fee Pricing PlanHubdoc
Time-consuming tasks – like chasing down source documents and data entry – are being completed quicker and quicker thanks to cloud accounting apps and automation.
Now, accountants and bookkeepers are able to provide increased levels of value in the form of financial and business advice. So, it’s time to separate time from revenue, move away from hourly billing, assign a $ amount to the value that you provide and introduce a fixed monthly billing structure.
To help accountants and bookkeepers make the transition from hourly billing to fixed fees, we’re teaming up with Practice Ignition (https://www.practiceignition.com) and QuickBooks (https://quickbooks.intuit.ca) for a live webinar to outline all of the steps required to prepare, build and implement a fixed fee pricing model.
We cover:
-The cloud accounting/bookkeeping business model
-How to bundle recurring and nonrecurring services
-Determining a time/cost baseline of each service + pricing
-How to have the “value” conversation with clients before and during implementation
-The scale and profitability that fixed fees open up for your practice
If you’re still debating whether fixed fees make sense for your firm, take our quiz to find out: https://hubdoc.typeform.com/to/GmDZGz
Preparing for board meetings can be a daunting task. In this week's webinar, our VP of Customer Success, Allison Pickens, discusses how to use Gainsight's rules and reporting capabilities to slash prep time and deliver an effective board meeting presentation.
Winning the Budget Game: How to Get the Money You Need for IT Every TimeNicole Forsgren
Getting the resources your team needs is a matter of knowing just enough about finances to communicate what you want, and explaining how it will benefit the company. The trick is to speak their language. Learn the basics of budgeting, benchmarking, resource allocation, cost-benefit analysis, and communicating costs using tools like net present value. Understand the importance of your business cycle and the difference between cap-ex and op-ex. These are slides from a half-day course that also covers spreadsheet magic, like pivot tables and pivot charts.
Rob Jones, managing director of Peloton Partners, shares emerging pricing trends in the industry based on data from 70 advised firms across Australia, and strategies for advice practices to extract latent value out of their business.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
4. Customer Segments
Who Are Our Most Important
Customers?
For Whom Are We Creating
Value?
DiagramfromAlexOsterwalder,BusinessModelGeneration
5. Value Propositions
• Value to Customers?
• Problems Solved?
• What Bundle of Products &
Services to Customers?
DiagramfromAlexOsterwalder,BusinessModelGeneration
6. Channels
• How to Reach Customers?
• Which Channels Work Best?
• Which are Most Cost-Efficient?
• How are Channels Integrated with
Each Other and With Customer
Routines?
DiagramfromAlexOsterwalder,BusinessModelGeneration
7. Customer Relationships
• What Type of Relationship
Do Customers Expect?
• How Expensive Are They to
Maintain?
• Integration With Rest of
Business Model?
DiagramfromAlexOsterwalder,BusinessModelGeneration
8. Revenue Streams
• For What Value Are
Customers Willing to Pay?
• How Much Willing to Pay?
• How Do They Want to Pay?
DiagramfromAlexOsterwalder,BusinessModelGeneration
9. Key Resources
What Key Resources Are Required to Deliver
Value Proposition? Distribution Channels?
Customer Relationships? Revenue Streams?
DiagramfromAlexOsterwalder,BusinessModelGeneration
10. Key Activities
What Key Activities Do Value Propositions Require?
Distributions Channels? Customer Relationships?
Revenue Streams?
DiagramfromAlexOsterwalder,BusinessModelGeneration
11. Key Partners
Who Are Key Partners? Key
Suppliers?
Which Key Resources Are
Partners Providing? Key
Activities?
DiagramfromAlexOsterwalder,BusinessModelGeneration
12. Cost Structure
Most Important Costs?
Which Key Resources and Activities are Most Expensive?
DiagramfromAlexOsterwalder,BusinessModelGeneration
13. Revenue Models
• Straight Sales
• Subscription
• Time and Materials
• Consumables: Razor
Blades, Printer Ink
• Leasing/Renting
• Service Contracts
• Freemium
• Pay per Use
• License
• Advertising Sales
• Intermediation Fee
How you generate cash from customer segments –
How do customers want to buy from you?
14. User ≠ Decision Maker/Payer
• Advertising
• Medical Devices
Multi-Sided Markets
15. Pricing and Quantity
• Cost Plus
• Competitive Pricing
• Value Based
• Volume Pricing
• Economies of
Scale
• Offset Fixed
Costs
16. MammOptics
Pricing Strategy
Equipment Lease model Per-use
model
Consumable
Cost of the
device
Service per
year
Per-use fee
Consumable
$50,000
$3,000
0
0
$5,000
$10,000
0
0
$5,000
0
$50
0
$25,000
0
0
$20
17. MammOptics
Pricing Strategy
Equipment Lease model Per-use
model
Consumable
Cost of the
device
Service per
year
Per-use fee
Consumable
$50,000
$3,000
0
0
$5,000
$10,000
0
0
$5,000
0
$50
0
$25,000
0
0
$20