The document discusses a value proposition canvas, which is a tool used to explore the advantages an idea provides customers. It contains a template that maps out products/services, gains they create, and pains they relieve against customer jobs, gains, and pains. An example canvas is provided that maps a communication skills training company's offerings against improving career skills, communicating ideas, making decisions, and overcoming difficulties like lack of time and unclear paths to applying methods.

1. Value Proposition Canvas
Presenter
PRESENTER TITLE
Date

2. A value proposition canvas is a tool that is used to explore
the advantages an idea provides to the customer.
Value Proposition Canvas: Definition
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3. Products & Services
Gain Creators Pain Relievers
Customer Jobs
Gains Pains
Value Proposition Canvas: Template
Source: Strategyzer.com
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4. Products & Services
Gain Creators Pain Relievers
Customer Jobs
Gains Pains
 What products and services provide value for your customers?  What activities are your customer segments trying to get done?
 How do your products and
services create customer
gains?
 How do your products and
services alleviate customer
pains?
 What benefits do your
customers expect or want
when completing activities?
 What difficulties do your
customers experience when
completing activities?
Value Proposition Canvas: Key Considerations
Source: Strategyzer.com
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5. Products & Services
Gain Creators Pain Relievers
Customer Jobs
Gains Pains
 Book
 Online course
 Other online tools
 Mobile app
 Improve skill set and advance career
 Communicate ideas well
 Make decisions with confidence
 Find, learn, and apply methods
 Show colleagues, boss, and clients
 Enables practice and skills
assessment
 Learn with peers
 Step-by-step instructions
 Access to advanced material
 Helps understand what works
 Brief and clear content
 Engaging online content
 Visual format
 Integrate with other methods
 Clear indicators to track
progress
 Connect with others
 Increases collaboration
 Easy to understand
 Leads to results
 Lack of time
 Wasting time with things that
don’t work
 No clear path to applying
methods
 Too much theory
Value Proposition Canvas: Example
Source: Strategyzer.com
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6. +1 415-814-1387
sales@brightidea.com
www.brightidea.com