The lecture on Value Proposition Canvas Part A explains why the concept is of so much importance especially to first time entrepreneurs. Startups sustainability requires in-depth understanding of the target customers. Failing at this stage will have costly repercussions for the entrepreneur and his business. Part A discuss the Value Proposition Canvas definition, value proposition examples, and how Value Proposition Canvas is different than Business Slogans.

1. Value
Proposition
For Startups

2. Value Proposition
Value Map Customer Profile
Business Model Canvas Value Proposition Designer
T.C.V.P.

3. Value Proposition
72% of all new product
innovations flop - Simon Kucher

4. Value Proposition
#1 reason startups fail is
becuase there's no market
demand for the product/service
- CB Inights

5. Value Proposition

6. Value Proposition

7. Value Proposition

8. Value Proposition

9. Value Proposition

10. Value Proposition

11. Value Proposition
Falooda With
Chicken Pieces?

12. Value Proposition
Which Comes First?
Sale OR Customer Survey

13. Value Proposition
Without data you
are just another
person with an
opinion -
W. Edwards Deming

14. Value Proposition Canvas
Value Propostion
Statement that answers one basic question, “why
someone should buy your product/service?”

15. Value Proposition

16. Value Proposition
What is not V.P.?
Not a Slogan
Not Glorious Description of Your Product/Service
Not about YOUR COMPANY or GREAT TEAM

17. Value Proposition Canvas
Think Different
Save Money: Live Better (Walmart)
Just Do It
Get there: Your Day Belongs to You
Because You are Worth it
A Diamond is Forever
Rides within Minutes
Simplify the Business of life

18. Value Proposition Canvas
Rides in Minutes (Lyft)
Get there: Your Day Belongs to You (Uber)
Save Money. Live Better (Walmart)
Simplify the Business of life (Intuit)

19. Value Proposition Canvas
How to Fill VPC?

20. Value Proposition Canvas

21. Value Proposition
Important
Insignificant
Functional - Like getting from Point A to B
Social - Impressing friends & Family
Emotional - Gaining Peace of Mind
Customer Jobs can be of 4 Types
Supporting Jobs - Buyer, Co-Creator,
Transferrer

22. Value Proposition
Pains are situations your customers are
trying to avoid. like;
Dissatisfaction from an existing solution,
Frustrations,
Risks,
Obstacles related to performing the job

23. Value Proposition
Gains are positive outcomes that
customers HOPE to achieve like;
Concrete results, Benefits and even,
Aspirations
Required Gains
Expected Gains
Desired Gains
Unexpected Gains

24. Value Proposition
The List of Products and Services on
which you build your value proposition
You describe in which way these
products and services are the Pain
Relievers and Gain Creators for your
target customers

25. Value Proposition
You design and tailor your Gain Creators
until it RESONATES with the customer's
Gain Creators

26. Value Proposition
You design and tailor your Pain
Relievers until it RESONATES with the
customer's Pain Relievers

27. Value Proposition

28. Value Proposition
Key Partners Key Activities
Key Resources
Value Proportions
Customer
Relationships
Customer
Segments
Channels
Cost Structure Revenue Streams
FITS

29. Value Proposition
Which side you should fill first?
Product side or Customer side?

30. Value Proposition
Company to Customers

31. Value Proposition
Customer to Company

32. Value Proposition
PUSH V/S PULL Strategy

33. Value Proposition
Customer Inspired Innovation!

34. Value Proposition
Recap
What is VPC?
How is it different?
How to fill it?
How it helps in getting customer driven
innovation?

35. THANK
YOU