This presentation is about Vada Pao.Two competitors Burger king & Goli.Their strategies,origin,Supply Chain Management,Menu etc

1. VADA PAV ADVENTURES

2. GOLI V/S JUMBOKING-COMPARISONS
Started
in 2004
Started
in 2001
224
Outle
ts
53
Outlet
s
States
Maharashtra,
Karnataka,
Tamil Nadu,
MP,
Chattisgarh,
UP,
AP,
Delhi,
NCR,
Gujarath
States
Maharashtra,
Karnataka,
MP,
Chattisgarh,
Delhi,
Gujarath
FY 13
Revenue
25 Crores
FY 13
Revenue
17 Crores

3. ORIGIN
Founders
Venkatesh Iyer
Shivadas Menon
Initial Investment
One Crores
Founders
Dheeraj Gupta
Reeta Gupta
Initial Investment
Two Lakh
Venkatesh Iyer
Shivadas
Menon

4. What’s making Goli/Jumboking open outlets easier
GOLI/JUMBOKIN
G
Take-away/stand-
eat-and-go
customers
Staff size is three or
four people
Fast Foods Restaurant
like McDonalds,Pizza
Hut,Dominos,KFC
Air-Conditioning
Seating
arrangements
More staff to attend
customers
Minimum store size
I
N
V
E
S
T
M
E
N
T
F
A
C
T
O
R

5. Supply Chain Management in GOLI/JUMBOKING
Supply Chain
Management(SCM)of
both ‘GOLI &
JUMBOKING’is
completely outsourced
Jumboking has 4 cold rooms
in Mumbai,Bengaluru,Indore
& Delhi
Goli has 15 cold rooms across
location such as
Bengaluru,Nashik & Delhi
Perishables such as the ‘Pav &
Chutneys’ are sourced locally at
Both firms

6. Market Size
 The market for Chain Restaurants according to
Technopak,is $ 2.5 Billion with Quick Service
Restaurants(QSR)accounting for half at $ 1.1
Billion
 At the projected Market Size of $ 8 Billion in
2020,QSR are expected to be as large as $ 4.2
Billion

7. Concept of Food Standardization
It is a fact that no regional food
has made it big as a national
brand
Though Idli & Vada have made
it,there is no PAN India chain
dedicated to themIndian Foods have regional
variations that make it harder to
standardize them
While Global Chains like
McDonald,Subway,Dominos
have one base dish either
Burger or PizzaIndian consumers are not
willing to spend much on
Indian Foods
It is the Global Brands that
have an aggregate 63%
share of domestic Food
Market

8.  Positioning
-The Vada Pav has found appeal outside Maharashtra
since it is positioned as Mumbai’s favorite food. People
are curious since they may not have had it but are
familiar with the name
 Acceptability
-Potato as a vegetable has very high acceptability
across India.It is being used in paranthas,chips &
bondas
Success Factors (GOLI & JUMBOKING)

9. • Jumboking opens its first
outlet
• Jumboking has started
experimenting with
franchising and now has
6 operational outlets.
• Jumboking has 15
operational outlets.
23-08-2001
to
23-08-2005
• Jumboking receives award for New
Concept in Franchising.
• Jumboking receives award for
Innovative Franchisee model.
• Featured by BBC as one of Asia’s
most innovative business models.
• Jumboking becomes a case study by
knowledge@Wharton
• Jumboking`s MD Dheeraj Gupta
invited to be on the jury-ET Retail
Awards
2007 To
2010
• Jumboking gets invited to
the retail leadership summit
2011
• Jumboking ranked among
the top 100 Franchise
opportunities of the year
2011 in India
• Jumboking sells nine
crore Vada Pavs, MS
Dhoni becomes our 9
croreth customer
• Jumboking upgrades to a
international Frozen
Products Supply Chain
• Jumboking goes national
with the launch of its
expansion program in 18
new cities across India
• Jumboking receives award
for Best Indian QSR Chain
2011 to
September 2013
JUMBOKING-A SUCCESSFUL JOURNEY

10. GOLI OFFERINGS/MENU

11. REGULAR
COMBO
BUTTER GRILL
COMBO
TANDOORI
PANEER COMBO
SCHEZWAN
COMBO/CHEESE
GRILL COMBO
VEG
CRISPY/CHEESE
COMBO
CORN PALAK/CHEESE
COMBO
JUMBOKING
OFFERINGS/MENU
JUMBOSA

12. Anup George Rebello
Asst.Manager
The Catholic Syrian Bank Ltd