Grofers is an online grocery delivery service operating in India, founded by Saurabh Kumar and Albinder Dhindsa in 2013. It guarantees local delivery within 90 minutes, employs around 1000-2000 people, and aims to expand its network across top cities for quick consumer access to groceries and other products. The company has received significant funding and is recognized for its unique inventory-less hyperlocal delivery model while facing challenges in educating merchants and achieving breakeven.

1. Assigned By: Dr. Tanvi Pathak
Ma’am
By:
Diljit Singh
Hetal Parmar
Kinjal Maheshwari

2. What is grofers?
It helps you order grocery, bakery, fruits & vegetables
and other products that you need everyday from your
mobile phone.
Approximately 1000 orders every day
The company employs approx. 1000 – 2000 people
now, of which 700 are delivery boys.
Local delivery guaranteed within 90 minutes for
order within 4km of pick up point.

3. Our vision is to build out our network to all the top
cities so that consumers anywhere can rely on
Grofers to get quick deliveries to their doorstep
from trusted local retailers.
- Albinder Dhindsa
(Co-Founder of Grofers)

4. Founded By -
Saurabh Kumar & Albinder Dhindsa

5. Albinder Dhindsa
Studied at IIT Delhi
Went to work in US after
graduation.
Worked in Transportation &
Logistics co. with Saurabh.
Completed MBA from Columbia
Joined Zomato & worked there for
3 years.
Joined full time at Grofers.

6. General overview
Type Private
Industry Internet
Founded December 27,2013
Founded By Saurabh Kumar
Albinder Dhindsa
Headquarter Gurgaon, Haryana
Area Served India
Key People Saurabh Kumar
Albinder Dhindsa
Varun Khurana (CTO)
Services E-Commerce
(online shopping)
Number of Employees 1000-2000 (2015)
Website Grofers.com

7. Business model
It is a System of ON DEMAND LOGISTICS.
Their business Idea is Delivery in core sense.
They are not grocery but specialized delivery
service for grocery Items for now.
They work HYPERLOCAL and hence can do
delivery faster.

8. Products
Grocery
Bakery
Fruits & Vegetables
Flowers
Baby Care
Pet Care
Meat & Sea food
Cosmetics
Electronics

9. Delivery & Logistic
Order equal to or above 250/- : Free Delivery
Order below 250/- : Delivery charge of 49/-
Delivery can be scheduled for anytime in the
next 2 days between 11.30 AM to 10.00 PM
100 replacement/refund policy for defective
items

10. Approaching a Merchant
Getting in touch with a Merchant
Deciding upon Commission.
Photographs of products clicked by Grofers
team.
Finalization of Contract.
Going Live.

11. Commission
Follows Dynamic Commission Model :
• Commission on Order Value
&
• Providing Credit Line to Merchants.

12. Challenges
 Educating merchants on online trading.
 Building a new behavior among users

13. Advantages to client merchants
Sales of local stores have gone up to 30%.
Local Merchants are taking advantage of the
online trading boom.
They don’t have to separately take care of
delivery and supply logistics.
Covering large market than before.

14. Advantages to consumers
Saves time
Get rid of standing in long queues.
Promised delivery time is 90 minutes or less.
However average delivery time is approx 40
minutes right now.

15. Sustainability
Grofers is currently bearing 10% loss (including
operational cost).
But this is the lowest for any similar company.
Currently building business on the basis on
customer satisfaction.
Has not achieved its breakeven point.
But has good potential according to its Investors.

16. Funding
1. Seed Funding: $0.5 Million from Deepinder
Goyal, Founder of Zomato, and Sequoia
Capital in September 2014
2. Series A: $10 Million was closed in February
2015 by Sequoia Capital and Tiger Global
3. Series B: $35 Million was announced in April
2015 by Sequoia Capital and Tiger Global

17. Utilization of fund
Use the funding to scale up technology platform
so it can on-board bigger merchants sooner.
Payment to Delivery Boys & Fuel exp.

18. Competitors
BigBasket
Postmates
Peppertap
Zopnow
Localbanya

19. What makes it unique !!
 One of the first companies to
operate a Inventory less
Hyperlocal delivery business
model.
 Biggest portfolio of products in
this type of business model.
 Operating in more than 27
cities in India including all
major metro cities.

20. Our Experience
Bought Assorted Doughnuts from Dunkin
Doughnuts (S.G Highway).
Order value was 362/-
Took 75 minutes.
Offline price of the order was Rs. 362/- only.
No issues with quality too.