Case Study on Swiggy , its business model, different marketing analysing tool

1. Presented by
Raj Nandini
Aakash Kumar Sharma
Praveer Kumar Roy
Atulya Anand

3. • Swiggy is the nourishment requesting and conveying company situated in
Bengaluru. Founded in 2014 by Nandan Reddy, Sriharsha Majety and Rahul
Jamini.
• Swiggy started its journey with six conveyance officials and 25 eateries , but
after 3 years it has scaled with more than 6,000 conveyance administrators
crosswise over India in excess of 8 urban communities like Delhi – NCR,
Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata and Pune.

4. Order
Customer
Delivery Executive

5.  Swiggy has total $464 million of funding.
Swiggy has raised a sum of 75.5 million dollars in subsidizing from different financial investors
including :
 Bessemer Venture Partners
 Norwest Venture
 Accel Partners
 SAIF Partners
 RB Investments
 Apoletto.

7. 1. Company :- Swiggy is a leading food ordering and delivery startup in India.
2. Customers:- The customer segments of Swiggy include those people who do not
wish to go out to restaurants and eateries to buy food.
3. Collaborators:- Swiggy has partnered with Burger king for providing delivery
services. It has also partnered with Google Local Guide to facilitate customer
reviews. Swiggy has partnered with Indifi Technologies to facilitate a financing
program for partner restaurants.
4. Competitors:- Swiggy's top competitors include Foodpanda India, and Zomato.
5. Context: Political Issues- Legal problems, Trade Regulations.
Economic Issues- Growth rate, Labour costs.

8. STRENGTHS
 Quick Delivery
 Good Brand Image
 Better customer preference
 No minimum delivery amount
 Neat packaging(hygienic packaging)
WEAKNESS
 Delivery fee
 There is differences between restaurant price
and online price.
OPPORTUNITIES
 Growing market for Potential Customer
 Increase market share
 Pioneer in food Delivery Business
THREATS
 Increasing potential competitor, example –
ZOMATO
 Increasing in health consciousness

9. SWIGGY
7 P’S
Physical
evidence
PLACE
PRICE
PROMOTI
ON
PEOPLE
PROCESS
PRODUCT

10. • From above matrix analysis we can say that Swiggy is exponentially growing
business and creating a new benchmark. Swiggy is one of the best online food
ordering and delivery company, It totally changed the concept of how India
eats. Today all the foodies are click away from their favourite food.
• Swiggy is not far from, taking a huge chunk of Indian’s food tech market with
its live order tracking and no restriction on order amount.

11. STAR
FINANCIAL SERVICES
QUESTION MARK
Local food
CASH COW
supplier management service
DOG
Plastic Bags
Relative market share
Marketgrowthrate