Venkatesh Iyer, MD & CEO - Goli Vada Pav, shares his entrepreneurial journey, the challenges & obstacles, marketing strategies and success. He focuses on the key points that helped him build the brand and business - #inspiration #idea #intelligence #exploration & #action. Goli, today had 300+ outlets PAN India and still growing.

1. The Vada Pav Story…

2. INSPIRATIONS..
You have a dream…. The
Dream has come in the
womb of the universe… it is the
responsibility Of the universe to
fulfill the dream….
The universe conspires to help
achieve your dreams…

3. INSPIRATIONS..
You find the purpose….
The means will follow….
Mahatma Gandhi

4. INSPIRATIONS..
Seagull to Eagle

5. A New India
Wealth creation & Wealth distribution
• Ethnic Indian food brand…
• Education…
• Employment…
• Entrepreneurship…

6. IDEA-Why
INDIAN Brand….?
We start the day
… Colgate…
… Gillette…
… Lux…
… Bata…
… Ray ban sunglass…
… Cross pen…
… Hyundai…
… Nokia…
… Compaq laptop

7. IDEA-Why
Ethnic food..?
• Kellogg's story…
• Ethnic food opportunity…
– 100 crores population…
– Target 50 crores…
– 500 crores
opportunity…
– 5000 crores
opportunity…

8. IDEA-Why
Vadapav..?

9. IDEA-Ram
aur Shyam…
Twin brother story

10. IDEA-Why
Vada Pav...
Anything between bun sells….
• Fast food…
• Finger food…
• Mobile food…
• Potato and wheat…universal appeal…
• Besan… spices… ethnic appeal

11. IDEA-Why
brand name GOLI….?
• Vada Pav was born ……
• The Mumbai lingo…

12. ACTIONS-First
store – Kalyan
First store opened in
February 2004

13. ACTIONS-Our
first TEN stores in record
15 months …

14. ACTIONS-First
Kitchen – Manual…

15. ACTIONS-Our
logistics then…

16. First Challenges-
Can Vadapav become as
successful as a burger…?

17. First Challenges-
Our first major
challenges….
• Wastages…
• Pilferages…
• Standardization…
• Price fluctuation…
• Chef based operations…

18. Explorations-
Our experiments…
with technology
• Ultra violet rays…
• Nitrogen gas chambers…
• Blast chill refrigeration…

19. Explorations-
Tryst with destiny…
• McDonalds’ INC.
• OSI INC
• Vista Foods

20. Explorations-
About OSI INC
• OSI INC and McDonalds’ Corporation are partners for
supply chain for the past 40 years world-wide.
• OSI INC. was established in 1928 in food business as
OTTO & Sons, and in 1955 it forged a partnership
with McDonalds for food processing and supplies as
an exclusive suppliers to McDonalds.
• OSI INC. has evolved into one of the largest private
food processing corporation in the world.
• OSI INC. is held in high regard throughout the food
service industry for its manufacturing efficiency,
product innovation, dedicated customer service, and
commitment to food safety.

21. Explorations-Vada pav gets credibility…
made with American technology
Theccha sent to VISTA
from Goli Kitchen
Potato Washing
Potato peeling
Potato dicing
Blanching at 100 deg
Celsius
Potato sorting
Potato smashing
Adding Theccha to
Potato
Mixing
Weighing Metal Detector
Packing in plastic
Bags (22 each)
Counting
Sorting
Blast freezing at -18
Degree Celsius for
60 mins
Parfrying for 30 secs
Dipping in Besan
batter
Patty making
Packing in cartons
(12pkts each)
Weighing
Sealing
Storing at -18 degree
Celsius in cold room
Besan purchasing
Storing
Mixing with water and
Soda as per recipe
Besan batter ready
In Refer van
Goli Kitchen
(Cold room)
In Refer van Goli Stores

22. Explorations-
Vada’s made in a fully…
automatic plant
Every vada
passing thru a metal detector
and screened

23. Explorations- Tracking
vada’s
Batch No:
Mfg Date:
Exp Date:

24. Explorations-
Frozen logistics…

25. Explorations- Innovations
at store…

26. Explorations-
Frying made simpler….

27. Explorations-
The Difference…

28. And no money for marketing …
But Vada pav a powerful
name as
Amitabh Bacchan……
Second challenge…
Fund Raising.. Nobody knew us

29. Explorations-
The Vadapav Story ….

30. Explorations-
The Vadapav Story ….

31. Explorations-
The Vadapav Story ….

32. Explorations-
The Vadapav Story ….

33. Explorations-
The Vadapav Story ….

34. Explorations-
The Vadapav Story ….

35. Explorations- The
Vadapav Story ….

36. Explorations-
The Vadapav Story ….

37. First Fund Raising
happens…. HNI…IIT-IIM,Citi Bank types

38. Prime stores

39. Prime stores

40. Landmark Store

41. • Super fast expansion… 300 stores
in 3 months
• Real estate economics….. Major
stumbling block
Third major Challenge…

42. Our solutions….. 300 Aarey booths

43. No choice .. Withdrew from Aaray….

44. • Lehman brothers…
• Satyam…
• Subhiksha
Financial Tsunami..
No money in the market

45. Everything Collapses…
•No Money
•No manpower
•No Stores

46. Yet … Vadapav Survives…

47. Explorations-
To tier II cities….
75 stores in 18 months
• Nashik
• Dhulia
• Jalgaon
• Ahmednagar
• Malegaon
• Loni
• Aurangabad
• Jalna
• Nanded
• Latur
• Beed
• Ambejogai
• Parbhani

48. Parbhani

49. Nanded

50. Nashik

51. Shirdi

52. Jalgaon

53. Nagpur Itwari

54. Chandrapur Akola

55. Yeotmal Pulia

56. Barsi Pusad

57. Kolhapur Rajarampuri

58. Bangalore
Gandhibazaar VV Puram

59. Banarghatta
Mahadeopur
Banglore

60. Bangalore - Sarjapur

61. Coimbatore

62. Hyderabad
Sindhi Colony SR Nagar

63. INDORE MEHDIPATNAM - HYD

64. BHOPAL

65. Delhi

66. Lucknow

67. Some New Stores

68. Frazer Town - Bangalore

69. Frazer Town - Bangalore

70. Jaksandra - Bangalore

71. Jayanagar 4th Block - Bangalore

72. Kathriguppe - Bangalore

73. Kathriguppe - Bangalore

74. Kengeri - Bangalore

75. Kondapur - Hyderabad

76. Lucknow- UP

77. Lucknow- UP

78. Raipur –Chattisgarh

79. Santhom- Chennai

80. Simoga - Karnataka

81. Tirupathi - Andhra Pradesh

82. Surat- Gujarat

83. White Field Bangalore

84. GOLI FOOTPRINTS…
Across India
310+ STORES
72 CITIES
18 STATES

85. Our Products Evolved….

86. Goli Vada Pav

87. Goli Schezwan Vada Pav Goli Cheese Vada Pav

88. Goli Mix Veg Vada Pav

89. Goli Alu Tikki Vada Pav

90. Goli Masala Vada Pav

91. Goli Cheese Ungli

92. Goli Makkai Palak Vada Pav

93. Goli Sabudana Vada’s

95. Exploring Marketing..
Zero cost way
GOLI Buzz…
• www.goligyancom.blogspot.com
• www.youtube.com/golivadapav

96. Exploring Marketing..
Zero cost way
GOLI Buzz…

97. Goli Google
Exploring Marketing..
Zero cost way
GOLI Buzz…

98. Goli Google
Exploring Marketing..
Zero cost way
GOLI Buzz…

99. Exploring Marketing..
Zero cost way
GOLI Buzz…
IN FILM BRANDING

100. Exploring Marketing..
Zero cost way
GOLI Buzz…

101. Exploring Marketing..
The Jugad way
GOLI Buzz…

102. The Vada pav Story -- TiE
GOLI Buzz…

103. A new horizon…..
GOLI BUZZ…
The Vada pav Story -- TiE
Vada pav meets TATA !!!

104. A new horizon…..
Tata’s… Infosys… Goli…
The Vada pav Story -- TiE
GOLI BUZZ…

105. The Vada pav Story..
100 Talks across India
GOLI BUZZ…

106. The Vadapav Story…..
100 Talks across India
Mgmt Colleges
GOLI BUZZ…

107. The Vada Pav Story..
100 Talks across India
– Idea summit
GOLI BUZZ…

108. The Vada Pav story.. ..
100 Talks across India
– le-meridian
GOLI BUZZ…

109. The Vada pav story..
100 Talks across India
Asia Conference
GOLI BUZZ…
GOLI BUZZ…

110. The Vada pav story..
100 Talks across India
– TiE Delhi
GOLI BUZZ…

111. The Vada pav story..
100 Talks across India
ISB case study
GOLI BUZZ…

113. William & Mary EMBA
Students from US visit Goli
GOLI BUZZ…

114. The Vadapav Story
IMD Switzerland case study
GOLI BUZZ…

115. The Vadapav Story
IMD Switzerland case study
GOLI BUZZ…

116. The Vadapav Story
IMD Switzerland case study
GOLI BUZZ…

117. The Vadapav Story
IMD Switzerland case study
GOLI BUZZ…

118. IMD-Switzerland

119. The Vadapav Story
HBR case study
GOLI BUZZ…

120. Financial Times-
London
GOLI BUZZ…

121. Making of a crorepati from Vada
Pav Business…..
GOLI BUZZ…

122. GOLI BUZZ…

123. GOLI BUZZ…

124. GOLI BUZZ…

125. GOLI BUZZ…

126. GOLI Buzz goes…..International
• New Jersey Radio (EBC).. Talks
on Goli Vadapav
• International documentary by
Bloomberg UK
• In their documentary, ‘Three
Home Grown Brands” Goli
featured along with Bajaj &
Godrej

127. GOLI BUZZ…

128. With Pepsi co-branding
GOLI BUZZ…

129. The brand Mumbai
stands on two pillars….
VADAPAV
BOLLYWOOD

130. GOLI Man….

131. KYA GOLI DE RAHA HAI….
18 states
72 cities
310 + stores
10 crores plus units of Vada Pav sold
200 crs + Brand value

132. The Investor Ventur East invests in Goli Vada Pav

139. Goli Vada Pav
Bagged the
Golden Spoon
Award by Coca Cola for
the Most
admired Food
service chain of Indian
Origin twice in a row….

140. Goli Vada Pav
6th largest fast food
chain in India.

141. Goli Vada Pav
amongst the first 20
best fast food chain
in the World.

143. Picture
Abhi
Baki
hai…..
Mere Dost