This document provides details about a retail management final presentation submitted to Sir Asim Jameel at Superior University Lahore on April 10, 2022. The presentation analyzes Dominos, a pizza chain retail outlet in Pakistan. It identifies Dominos' target market as students, job holders, and families. The presentation also describes Dominos' competitive advantages like trained employees, ideal locations, and consistent taste. It analyzes Dominos' growth strategies, organizational structure, employee incentives, and customer feedback processes. In conclusion, the presentation carries out a SWOT analysis of Dominos and describes the criteria for selecting new retail sites.

1. RETAIL MANAGEMENT
FINAL PRESENTATION
Superior University Lahore
10 april 2022 1
Submitted to
Sir Asim Jameel
I am indebted to my father for living, but
to my teacher for living well.

2. SUBMITTED BY DREAMERS
Role
Section
Roll no
Name
MEMBER
8B
BBHM-F18-246
Ali Hassan Rafique
MEMBER
8B
BBHM-F18-247
USAMA HAFEEZ
LEADER
8B
BBHM-F18-221
BILAL FAISAL
COACH
8B
BBHM-F18-214
FAISAL ILYAS
MEMBER
8B
BBHM-F18-344
EHTASHAM ALI
Superior University Lahore
10 april 2022 2

3. IDENTIFY THE TYPE OF RETAIL OUTLET AND TYPE OF OWNERSHIP?
Dominos are one of the greatest well-known
merchandizing chains established since 1960. Fast
onward more than 60 years, and Domino’s has grown
to become one of the most known and important
pizza brands in the world. Domino’s first worldwide
store opens in Winnipeg, Canada, and opened its first
store outside North America in Queensland,
Australia.
Superior University Lahore
10 april 2022 3

4. HAS THE RETAIL OUTLET IDENTIFIED ITS TARGET MARKET AND COMPETITORS? IF SO, DESCRIBE THE
TARGET MARKET AND IDENTIFY THE COMPETITORS OF THE STORE.
•
Demographics

Students

Job holders

Families
•
Dominos provide deals for all these for case
they have family deals for a small domestic, they
deliver kid meals & also they have duo combos for
the undergraduates or workplace classmates.
•
Psychographic
•
Dominos has improved itself affording to the
opportuneness and routine of the Pakistani customers, as
Pakistan has a pizza sweets and breads population so
dominos came up with a diverse and new product line of
pizza. It has the softest bread with our unique ingredients
Superior University Lahore
10 april 2022 4

5. •
Behavioral
•
Dominos are mostly directing the lead class of
Pakistan so you can feel the bonus when you visit their
retail store. It is ideal for a formal collection meet up or
family crowds.
•
Competitors
•
In Pakistan main competitors of dominos are: -
Superior University Lahore
10 april 2022 5

6. IS THE STORE MANAGEMENT MAKING EFFORTS BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE IF SO,
NARRATE IN DETAIL?
 Trained employees
•
You will only find well skilled employees in dominos they
do have full hold on product & also they are skilled to
serve client.

Ideal locations
•
Dominos always look for gilt mine while choosing the
place. You will find dominos only in posh areas, near
shopping centers/malls & universities/colleges

Taste
•
Dominos have a very exclusive and reliable taste. They
deliver you what you see so it is the chief benefit in
dominos have.
Superior University Lahore
10 april 2022 6

7. WHAT KIND OF VENDOR RELATION DO THEY HAVE? ARE THEY DELIVERING ANY KIND BENEFIT OUT OF THAT
RELATIONSHIP PEN DOWN THE DETAILS
•
The seller community that chains our business has
given birth to resources relationships, some of which
extend not just years, but eras. The bond is equal, and
the vendor community doesn’t simply keep the
actions running it boosts the cafe business forward.
Also, yes, they do drive paybacks from the vendor as
they will transport the product whatever the
condition is, further they do provide some sort of
thanks giving to the staffs as well as for the
managers.
Superior University Lahore
10 april 2022 7

8. HOW DOES THE RETAILER MOTIVATE ITS EMPLOYEES DOES IT HELP RETAINING THEM?
•
To provoke workers, dominos grow their hard
work and further they always have a continuing
training package in which they grow the workers
who are giving their best to the business. Further
than this they also encourage them to work
dependably so that they can reach their goal line
within dominos (i.e., Advancements, Prizes, and
Obligation Certificates etc.)
Superior University Lahore
10 april 2022 8

9. HOW DO THEY KEEP THE OPERATION LOW COST AND ENHANCE THEIR PROFITS?
•
Actuality a famous food chain dominos does not give
special devotion to condense its effective cost to increase
profit boundary, already there is kindness of dominos due
to which they make more than sufficient from its image.
Further they do follow some working practices which are
helping them reducing cost as there is self-services
procedure in the restaurant and also you will not find a lot
of workers at one location
Superior University Lahore
10 april 2022 9

10. WHAT KIND OF GROWTH STRATEGIES DO THEY FOLLOW LIKE MARKET PENETRATION, MARKET EXPANSION,
RETAIL FORMAT DEVELOPMENT AND OR DIVERSIFICATION?
•
Dominos follow all these plans to get well supposed in
the market like they are continuously in market growth
for this purpose they digitalizing the process for case
dominos it is very easy to order it from food panda or
you can use site for hiring order and as usual advices are
also offered where you can place your order deliver
submission or you can criticize.
Superior University Lahore
10 april 2022 10

11. WRITE DOWN THEIR MISSION, VISION STATEMENT AND CORE VALUES
•
Mission Statement:
•
To be the leader in carrying off-premise pizza
convenience to customers everywhere the creation”.
Also, Domino’s wants to develop a business of
excellent people who aim to make Domino’s the best
pizza distribution company in the world
•
Vision Statement:
•
Dominos has its openings across the globe, but each
of these outlets works towards a common vision of
becoming an excellent and the fastest pizza distribution
company without compromising the quality and taste.
•
Dominos Core Values:
•
Core values are to give Respect to everybody and do
Training of every worker with the way of time to keep
the organization up to date for the extraordinary
success.
Superior University Lahore
10 april 2022 11

12. CARRY OUT SWOT ANALYSIS OF THE STORE
•
Domino's Strengths
 Domino's is a massively popular brand name and
has high brand loyalty

Diverse range of products offered by Domino's
apart from Pizzas

Hygienic food and quick service

Leader in online & mobile ordering as compared to
its competitors

Dominos has a strong brand equity supported by
heavy advertising & marketing campaigns

Global franchise operations - more than 3,500 in
over 50 countries
•
More than 200,000+ people are employed
with Dominos
•
Domino's Weaknesses
 High fat and high calorie food perceived not good
by health-conscious people

Intense competition means Domino's has limited
growth in market share
•
Dominos has been associated mainly with Pizza
though it has a lot of side menu items
Superior University Lahore
10 april 2022 12

13. •
Domino's Opportunities
 Improve efficiency and home delivery service,
which is Dominos' point of differentiation

Introduction of new flavor additives and pizza
toppings that are region specific can be a good
stride for Dominos.
•
The distribution network should be further
strengthened so as to ensure market penetration in
the existing markets at maximum optimum levels
Domino's Threats
 Intensive competition from a fragmented number
of small competitors offering variety of pizzas can
reduce business for Dominos

Changing consumer habits towards healthier food
choices.
•
Changing government policies and regulations can
affect global operations
Superior University Lahore
10 april 2022 13

14. WHAT IS THE BASIS OF SELECTING THE RETAIL SITE PLEASE GIVE DETAILS?
•
Dominos always look for the posh areas across the nation, where
their customs exist. Further they always look for the plenty space
for structures as well as drive way because they want their
customers to have the best knowledge without having any hurdle.

Near to Universities/ Colleges.

Near to Offices.

Near to shopping malls/ Shopping Centers.

Near to Crowded areas.

Near to well Established Societies.
•
Superior University Lahore
10 april 2022 14

15. WHAT KIND OF RETAIL ORGANIZATION STRUCTURE DO THEY HAVE? PLEASE DISCUSS IN DETAIL AND
ILLUSTRATE ORGANOGRAM
Director
Manager
Cashier Chief
supervisor
Waiters
Superior University Lahore
10 april 2022 15

16. WHAT KIND OF INCENTIVES DO THEY OFFER TO THEIR EMPLOYEES DOES IT HELP IN IMPROVING THEIR
PERFORMANCE?
•
Dominos offer diverse voucher to their workers
which can be used within dominos other than
that they offer worker good amount for the
worker of the month and there is also the facility
of the over time if any worker is willing to do.
Superior University Lahore
10 april 2022 16

17. ELABORATE RETAILERS PROCESS OF HIRING NEW EMPLOYEES
•
Like most fast-food creations, dominos restaurants skill
high rates of income and regularly need to hire new
staff without notice. Candidates submitting hiring forms
usually receive recalls from directors to schedule
interviews within a day or two. Additionally, the most
significant thing dominos follow while employing is they
look for a person with a great work ethic and putting
collected a menu that everybody can enjoy.
Superior University Lahore
10 april 2022 17

18. DESCRIBE IN DETAIL RETAILERS RETURN POLICY DO THEY HAVE CRM PLACED AND HOW DO
THEY MANAGE IT
•
Dominos does not have any return policy but if
whatever found defected or terrible, they deal
with this issue very workwise and they take direct
action by swapping your order with new one and
also, they offer you some recompence like offering
a free meal or if a voucher.
•
Dominos does not give different care to CRM as
there is no such detailed process that is in running
but they will save client data when they place the
order from any sort of stage by which they path
their client and wish them on the special event or
on visits and keep the clients updated on on-going
upgrades.
Superior University Lahore
10 april 2022 18

19. HOW DO THEY EVALUATE STORE EMPLOYEES AND PROVIDE FEEDBACKS?
•
Staff time
•
It means that worker is finishing his working hours or
not they also assess reliability of workers.
•
Quality
•
It means the quality of food mostly managers and
bosses are appraised on this factor they make sure to
provide best superiority with consistency.
•
Customer feedbacks
•
Customer feedbacks play dynamic role while
estimating our workers they make sure that buyer is
happy with them and for this purpose they do have
feedback forms.
•
Timeliness
•
It’s another factor which considers being very
important as average waiting time for our customer is
15-20 minutes and the evaluation of employees is done
on nine minutes and fifty-nine seconds.
•
Service level
•
The most important factor of all is our service level it
cannot be fall from 85% .Usually, service level falls from
following factors

Long waiting time

Defected food items

Untrained employees

Misbehave with customer

Customer complains
Superior University Lahore
10 april 2022 19

20. WHAT STEP DO THEY TAKE TO DETECT/PREVENT SHOPLIFTING?
•
For security reason there are cameras placed in
every corner of branch other than that there are
some technical software’s which keeps track of
every sales. Further in such business chances of
shop lifting are 15% only.
Superior University Lahore
10 april 2022 20

21. WHAT IS YOUR OVERALL EVALUATION OF THE STORE? WHAT IS YOUR SUGGESTION TO FURTHER IMPROVE THE STORES
BUSINESS ALSO EVALUATE THE LOCATION OF THE STORE INCLUDING STRENGTH AND WEAKNESS OF THE LOCATION?
•
According to our evaluations store is doing very
well in the market they have identified their target
market and they are serving them very well beside
that dominos is now expanding all over Pakistan.
Some suggestions to improve store operations are: -

There should be a guy who help a new person to
have great experience

Wireless calling system

Automation

Privacy
Superior University Lahore
10 april 2022 21

22. THANK YOU
Superior University Lahore
10 april 2022 22