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Introduction ‘ Is Se Sasta aur Accha Kahin Nahi’ Punchline www.bigbazaar.com Website Retail Industry Jogeswari, Mumbai Headquarter 2001 Founded Kishore Biyani (CEO) Founder Over 100  Outlets Future Group Parent Group Hyper mart Chain of Retail Store in India About Big Bazaar
Founder CEO
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‘ 7 P’s  ANALYSIS
Marketing Mix Physical Evidence People Place Promotion Price Product Process 7 ‘P’
 
 
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PSYCHOLOGICAL   PRICING
 
 
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