1. SUMMARY
WHAT I DO NOW
MY GOALS
PASSIONS
MY TYPICAL DAY
KRISTY LOHRISCH
A social media enthusiast who is stronger than you think
0400 492 051 klohrisch@outlook.com linkedin.com/kristylohrischs _ 5
I believe a brand’s voice is its personality and it‘s this
personality that creates brand ambassadors. Social media and
real-time service is the perfect outlet to reach these potential
ambassadors and this is what I have found a great passion for.
Social media Coordinator
The Good guys
July 2014 - ongoing Melbourne
 Monitor social channels including Facebook, Twitter, Instagram,
LinkedIn and Google+.
 Engage with our 350,000 plus fans across all channels.
 Develop and implement marketing campaigns that raises awareness of
our Doing Good cause program .
 Working within Facebook PowerEditor, I work closely with our
Advertising Agency to ensure KPI's are met for each campaign.
 Ensure our customer service team is keeping within business set
Service Level Agreements to ensure each customer is answered.
r +
To work for a company that has connections across the globe. To
have the opportunity to work abroad would be the ultimate
outcome.
 To work for an international company
To develop my skills in being an industry expert in the social
media/digital marketing space.
 To be an industry expert
I have competed in team competitions with the highest finish
being 9th. I would love to make it to top 3!
 Compete in an Crossfit competition and finish on the
podium
In my spare time I want to coach CrossFit and help people discover
the things they did not know they could do.
 Obtain my CrossFit Level 1 Certificate
4 Social Medai/Digital
Marketing/Understanding
Customer Behaviour
 CrossFit
C Cats
l Reading/Learning
R Customer Experience
A Social Media Monitoring/Planning
B Managing relationships between our
stores and cause partners
C Social Media content plan
D Managing budgets
E Reporting
F Training competitive CrossFit
G Playing with my cats
A
B
C
D
E
F
G
Verified by
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2. KristyLOHRISCH
Contact
p: 0400 492 051
e: klohrisch@outlook.com
a: Essendon
Education
Diploma of Graphic Design
Commercial Arts Training College
2008
Bachelor of Graphic Design
Charles Sturt University
2015
Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Photography
ShortStack Social Media Campaign Developer
Wordpress
Sales Force Marketing Cloud
Facebook Developer
Microsoft Office Suite
Proficient in all above on Mac and PC
Experience
The Good Guys | Social Media Coordinator
2014 - Present
In this role I manage The Good Guys’ social media platforms including
Facebook, Twitter, Instagram and Google+. Working with the Public
Relations and Cause team, I have created ‘thumb-stopping’ artwork for
social media channels but also driven conversations with our fans,
upholding a 10 minute service level agreement with our 350,000
Facebook followers and over 1500 followers on Instagram. Since
designing for social media, I have become more agile in creating content
in relation to new products, business objectives and social trends, which
often requires meeting tight deadlines with a consistent brand voice. My
notable achievements in this role have been:
• Marvel Christmas Campaign – Leading a successful relationship with the
Disney Corporation to execute a Christmas campaign across Facebook,
Twitter and Instagram around the Marvel franchise. The campaign had a
reach of over 2 million fans with a total of 17,300 interactions.
• The Block Partnership Campaign – As a major partner with Channel 9, I
managed the social media campaign for The Block The Glasshouse, Fans
vs Faves and Triple Threat. The Triple Threat campaign had a reach of
over 1.3 million fans on Facebook alone. I was also responsible for
product photography inside The Block for these campaigns.
• I have been invited to Facebook and Instagram Open House events.
Here, Facebook share best practices and trends on social media for
industry professionals.
The Good Guys | Merchandise Coordinator
2012 - 2014
This role required me to work closely with the Category Manager to
execute national marketing campaigns (Online and print) and sales
strategies. This included managing a product category through its
life-cycle as well as maintaining and developing visual merchandising
principles for the Techzone category in Australia and New Zealand. Other
duties included communicating national strategy to over 100 stores and
motivating them to execute best practice in the category. My notable
achievements in this role have been:
• Playing an integral part in building the online store by creating content
for product pages including sourcing photographs, lifestyle imagery,
copy-writing and testing user experience.
• Briefing creative teams on catalogue layouts applying a strong attention
to detail to ensure the clear and concise product information, appropriate
imagery and branding, both internally and partnered suppliers.
• Managing the Apple relationship and developing a ‘store in a store’
concept and ensuring compliance with marketing print and online
standards. I led the design process with Apple, creating a new concept for
ticketing which has been implemented nationally.

3. KristyLOHRISCH
Contact
p: 0400 492 051
e: klohrisch@outlook.com
a: Essendon
• Managed internal communications for the product category. I created
banners, invitations, posters and internal campaigns for our internal
socially connected platform.
YD Pty Ltd | Store Manager - Greensborough and Broadmeadows
2012
After relocating to Melbourne, I took a break from design to gain skills in
management and see a change of pace in the fashion industry. I took
pride in exceeding the expectations of my colleagues and customers by
executing world-class displays and innovative stock presentations. During
my tenure, I managed two stores: Greensborough and Broadmeadows.
My notable achievements in this role were:
• Developed a behaviour based management style, focusing on coaching
positive and sustainable selling behaviours to achieve long term results
whilst retaining a energetic sales culture.
• Coaching and mentoring a young and diverse sales team to achieve the
organisation’s goals.
• After bringing a store that was operating at a loss to a profitable store, I
was asked to be store manager of a larger store where I successfully
increased revenue and profitability over a four month period.
The Good Guys Helensvale | Various Roles
2009 - 2012
In my tenure at the Helensvale store I have worked in several
capacities: Administration (Supervisor, as required), Commercial
Coordinator, Marketing Coordinator, Cooking Sales Consultant. I have a
deep understanding of other store level operations as well, including SOP
compliance, local area marketing strategies and database/client
management. My notable achievements in this role have been:
• Developed in-store campaigns for Flexiway lease pricing strategy,
extended warranty protection plans and school children tax benefit. I
designed posters, ticketing, digital content and window displays.
• Developed advertising collateral for our commercial sales campaigns
and
major sales events (VIP, Birthday Sale, Christmas) to drive brand
awareness and revenue.
• Worked with local radio to coordinate sale events when broadcasting live
from the store.
Insight Copy and Design | Graphic Design Manager
2008 - 2009
In this role I managed a print shop and was head Graphic Designer. I
would run small print jobs in house and liaise with offset printing
companies for larger contracts. My notable achievements in this role have
been:

4. KristyLOHRISCH
Contact
p: 0400 492 051
e: klohrisch@outlook.com
a: Essendon
• Gained a strong understanding a print stock, materials and printing
processes.
• Prepared Illustrator and InDesign files for print for a range of collateral
including flyers, brochures and business cards.
Private Consulting | Graphic Design and Social Media Management
2008 - 2015
While having a professional career, I have also done some consulting
design and social media work. Designing business identities for a number
of small businesses, I have created logos, advertising material, invoices
and developed successful social media campaigns. I have experience
working with the following professions:
• Personal trainers - Gyms
• Hospitality - Restaurants
• Non for profit organisations
• Performing Arts - Musicians and performers
• Models
Education
Bachelor of Arts (Graphic Design)
Charles Sturt University
Completed: October 2015
Status: Part-Time, External study via Distance Education
The purpose of completing this course is to build my Diploma in Graphic
Design to a Bachelor level and provide myself with more exposure to
contemporary marketing principles. In todays fast past paced digital world,
I wanted to ensure my knowledge is relevant and can be put into practice
in any future employment.
Diploma of Graphic Design
Commercial Arts Training College
2008
In this course I gained a detailed understanding of the Adobe Suite and
developed skills in bringing the clients visions and aspirations to life
through designs. I learnt strategies for telling a story through visuals,
which has been critical to my success in areas of retail like social media,
visual merchandising, ticketing, range planning and new store layouts.
Photography and Styling for Instagram Workshop
A network of industry professionals gathered to share best practice when
styling photography shoots for Instagram. Hosted by a renowned
Melbourne food photographer, I learned how photographers make the
most of the small amount of space available on Instagram.

5. KristyLOHRISCH
Contact
p: 0400 492 051
e: klohrisch@outlook.com
a: Essendon
References
Hong Tran - The Good Guys Support Centre
Communications Project Lead / Director, Bear Essentials Melbourne
p: 0422 976 031
e: hongtran800@gmail.com
Carla Del Vecchio
Digital Branding Strategist
p: 0407 604 903
e: carladelvecchio@thegoodguys.com.au
Fiona Cain
Social Media Coordinator - Saatchi and Saatchi
p: 0401 212 639