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V21 aima
The document discusses innovative approaches in digital product design and development, emphasizing the importance of user-centric strategies and rapid iterative processes. It highlights a case study of 'Skype in the Classroom' which evolved based on teacher needs, ultimately creating a community-driven platform. The overall message advocates for the adoption of lean startup methodologies to drive meaningful product evolution and customer engagement.
![User Experience Design [UXD]](https://cdn.slidesharecdn.com/ss_thumbnails/userexperiencedesign-130313135915-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
V21 aima
- 1. DIGITAL PRODUCTS ANDSERVICES V21, MELBOURNE AUSTRALIA 24 NOVEMBER, 2O12 @stueccles @madebymany
- 2. 20 YEARS IN IT’STIME WE REALIZED WHAT THE INTERNET IS GOOD FOR
- 3. MORE THAN DIGITAL LANDFILL...
- 4. [img s twr y u b , flic r n pte, fa e o k a e : itte, o tu e k, a s r c b o , g o le ms a e e a , a a o , p y a s y e s e o g , y p c , b y mz n a p l, k p , lid , s o , a p , d pb x p tify p le ro o]
- 5. A NEW WORLD OF DIGITAL PRODUCTS
- 6. MAKING STUFF PEOPLEWANT BEATSS BEAT MAKING PEOPLE WANT STUFF Credit: John V Willshire http://slidesha.re/TuesgC
- 7.
- 8. TRADITIONAL FORMS OF PLANNING AND CREATIVE ARE LIKE BETTING ON A HOLE IN ONE
- 12. FOUNDED IN 2007BY 4 PARTNERS
- 13. OUR SHIP NOWHAS 34 SOULS ABOARD...
- 14.
- 16. BUSINESS STRATEGY WHERE WE PLAY PRODUCT & SOFTWARE SERVICE DESIGN DEVELOPMENT
- 17. EVOLUTION BRANDED ESSENTIAL EPIC UTILITY UTILITY UTILITY message everyday magic A new kind of approach that can act like a start-up and work with (big) organisations
- 18. BEYOND THE CAMPAIGN TRANSFORMATIVEPRODUCTS & SERVICES BIG ENOUGH TO MATTER BUILT TO LAST PART OF PEOPLES' EVERYDAY LIVES A NEW WAY OF THINKING & MAKING
- 21.
- 22. THE LEAN STARTUPMOVEMENT
- 23. MAKE>TEST>LEARN HAPPENS CONTINUALLY AT EVERY STAGE PROPOSITION DESIGN & SOFTWARE GROWTH STRATEGY DEVELOPMENT HACKING PROTOTYPING
- 24. CONVENTIONAL, LINEAR DEVELOPMENTPROCESS Big ideas, big bang launch, big budgets MEASURE ADJUST big user design big new strategy research and build strategy
- 25. ITERATIVE, AGILE, EMERGENTDEVELOPMENT PROCESS Micro-strategies, big insights, rapid iterations learning curve little strategy plan insights A. continue design little launch strategy measure adjust B. try something else plan adjust design insights little launch strategy measure insights learning curve Nicked and adapted for Web from David Armano
- 26. WORK ITERATIVELY LEARN QUICKLY WITH HYPOTHESES NOT REQUIREMENTS DEVISE EXPERIMENTS TO VALIDATE MINIMAL VIABLE PRODUCT VALUE THROUGH EYES OF CUSTOMERS
- 27. GET OUT OFTHE BUILDING
- 28. COOL WALLS USE CASES USER JOURNEYS SERVICE MODELS BRAINSTORM SKETCHING SKETCHES WIREFRAMES PROTOTYPES HIGH FIDELITY DESIGNS
- 29.
- 30. AS LITTLE DESIGNAS POSSIBLE THIS TESTS THE IDEA OF A BOX THIS TESTS WHETHER YOU LIKE GNOMES
- 31.
- 32. BUILT TO LAST BUILTTO CHANGE
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- 35.
- 43. CROSS-DISCIPLINARY TEAMS EMPOWERED TOMAKE DECISIONS DECISIONS DRIVEN BY CUSTOMER INSIGHTS & DATA
- 44. SKYPE IN THECLASSROOM CASE STUDY
- 46. I’m a teacherlooking for an expert in...
- 47. I’m an expertwilling to share my knowledge in...
- 49. “ If Skype can have 170 million connected users in eight years, can’t we have 1 million connected classrooms? Tony Bates President, Skype September 2011
- 50. AUNG SAN SUUKYI SPEAKS TO 3,000 STUDENTS VIA SKYPE
- 51.
- 53. We were givena comms brief Skype in the classroom A destination for telling PR stories about some of the amazing teachers using Skype around the world
- 54. We responded withan idea about making Skype more useful instead Skype in the classroom A destination for telling PR stories about some of the amazing teachers using Skype around the world A platform building long-term value for the brand by making Skype even more useful for teachers
- 56. We got veryexcited about a lesson planner But we were wrong. Teachers know how to run lessons and they don't need help with that!
- 57. “Confidence is whatyou have before you know what problems are”
- 60. “WHAT TEACHERS WANT” Findother teachers & share ideas 28% Find a partner class 25% Help other teachers 23% How to use Skype 11.5% Overcome obstacles to Skyping 9% Practice Skype 3%
- 62. The service teacherswant Teacher community Find Share quickly easily A rich directory that connects teachers and makes it easy to find Skype-related resources.
- 63. We launched abeta in 4 weeks 2,750 TEACHERS SIGNED UP 1,413 CONTACT REQUESTS 230 RESOURCES ADDED
- 64. Iterated SEPTEMBER DECEMBER 2010 2012 Launch and learn from an MVP Validate new features Tuning and acquisition
- 65. Data Qualitative Insight Data drives process Design Hypothesis Test with Data Validation
- 66. HYPOTHESES PRODUCT 1. Ride the product half-pipe Insight Proposition Measure Refine Scale EVIDENCE
- 67. THANK YOU MELBOURNE @madebymany @stueccles