The document discusses challenges with traditional technology transfer and proposes an approach focused on innovation. It notes that operating margins are declining due to market consolidation. It also mentions the need to defend against new competitors and find new markets and customers. The approach proposed emphasizes daring ideas, teamwork, learning by doing, focusing on customer needs to develop a vision, and creating an innovation culture within companies to strengthen competitiveness.

1. TECHNOLOGY
TRANSFER
DOESN’T
WORK…
…at
least
as
we
have
been
considering
it
up
now!
1

2. A
brief
report
from
the
front
2

3. MARGIN EROSION:
Often operate in mature markets in which the
consolidation of portfolios and the
standardization of products induce a
progressive reduction in operating margins
3

4. GLOBAL COMPETITION:
New competitors enter our markets and we need
to do something to defend our market positions
4

5. NEW PRODUCTS:
Our innovations are
driven by science and
technology, but we
struggle to break out of
the typical approaches
of our industry and to
find latent or
unexpressed needs of
the customer
5

6. NEW MARKETS:
We have manufacturing capacity, flexibility and
know-how, but do not know how and where to
start to enter new markets
6

7. SUSTAINABILITY:
We have always done it ...
How can we repeat our
success year after year?
7

8. Any
suggestions?...
8

9. INNOVATION IS CREATING THE CHANGE AND NOT
ONLY REACTING TO IT

10. … WE HAVE TO TURN ON OUR CREATIVITY AND
REINVENTING OUR WAYS TO ACT!
10

11. A
recipe
for
innovation..

12. DARE
INNOVATION IS …
DOING WHAT
à NO ONE HAS DONE BEFORE
à NO ONE WOULD DARE TO DO
12

13. SHARE
INNOVATION IS…
TEAM WORKING
A FAST AND WELL-TRAINED
TEAM
13

14. LEARN BY DOING
“Stop talking,
start making! ”
D. Kelley
14

15. FOCUS ON MARKET TO
BUILT UP A VISION
"If I had asked people
what they wanted, they
would have said faster
horses”
H. Ford
15

16. Mix
everything
and
…

17. INNOVATION
INNOVATORS
COACHING
COMMUNITY
ROADMAPPING

18. OPEN INNOVATION LAB
INTERACTIVE
WORKSHOPS TO CREATE
A NEW INNOVATION
MINDSET

19. STIMULATING
CREATIVITY IN
COMPANIES:
INNOVATION COACHING
INNOVATION
PITCHING
AND
IDEAS
CONTEST
CAMPUS
AWARDS
Seminars:
Mining
new
ideas
from
Awarding
and
sharing
of
• Design
management
d e e p
i n s i d e
y o u r
i d e a s
a m o n g
t h e
• P r o j e c t
p l a n n i n g
&
organization.
partecipants
Management
• Project
Financing
• Marketing
&
Innovaton

20. DEVELOPING
STRATEGIES FOR GREAT
IMPACT INNOVATIONS:
ROADMAPPING
ROADMAP
TOWARDS
THE
OBSERVATION
EXPLORATION
CREATION
FUTURE
C u s t o m e r
1°
group
thinking:
2°
group
thinking:
Final
meeting:
presentation:
•
With
customer
•
No
customer
•
With
customer
•
Market
•
Define
preliminary
•
Converge
to
final
•
Presentation
&
discussion
•
Strategic
goals
ideas
to
be
deeply
proposals
•
Innovation
strategy
•
S t r e n g h t s
&
analized
•
Finalizing
the
map
weaknesses
•
Coaching

21. INNOVATORS COMMUNITY
SHARING TO CREATE VALUE

22. …BUT WHAT’S ALL
THAT FOR?
22

23. …
TO
CREATE
VALUE
AN
INNOVATION
CULTURE
TO
STRENGTHEN
COMPANIES’
ABILITY
TO
MAKE
INNOVATION
AND
TO
INCREASE
THEIR
COMPETITIVENESS
FUND
RAISING
TO
CREATE
GREAT
IMPACT
INNOVATION
SUITABLE
FOR
ATTRACTING
PUBLIC
AND
PRIVATE
FUNDING

24. …
TO
CREATE
A
STRONGER
ECO-­‐SYSTEM
DESIGN
THINKING
FOR
INNOVATION
TO
GO
BEYOND
THE
LIMITS
OF
TRADITIONAL
TECHNOLOGY
TRANSFER
MULTIDISCIPLINARY
TEAM
UNIVERSITY
+
INDUSTRY
+
CONSULTING
ALL
TOGETHER
FOR
GREAT
IMPACT
INNOVATION

25. Is
that
enough?

26. DARE
SHARE
LEARN BY DOING
BUILD UP A VISION
FOCUS ON MARKET
…Who
said
it
was
easy?
…”if
it
were
easy,
everyone
would
do
it”
V.
Perati
(daddy)

27. THANKS
FOR
ATTENTION
QUESTIONS?
u.perati@democentersipe.it

28. IDEAS Team