We face a digital reality today where our operational model is being extended but not, as much as its theoretical domain. In order to survive in this brand new ecosystem our profession has to adapt but not necessarily to change. We have to rediscover our inherited quality of asking “what”. Because the strength of our profession lies in our ability to turn “what if” in “what is”.
The third part of this presentation asks:
What really happened to communication strategy by the digitalization of our world?
Embedded Systems, Asset or Security Threat? (6 May 2014, (ICS)2 Secure Rotter...Jaap van Ekris
The focus of many information security methods are on office automation: protecting vulnerable data. When working in embedded software environments, the focus changes significantly to availability, and also the counter-measures against threats change dramatically. A major issue is that security will become an “IT problem” that industrial automation continues to ignore. In this presentation, the problem will be presented, as well as directions to embed security measures into the organisation.
Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."
These are session keynote Karen McGrane's slides from her portion of the presentation. Thanks for coming!
Talk held by Vic Ventures at City University, Cass Business School, as part of the BSc Management degree, on designing innovative business models and systems thinking.
Talk held by Vic Ventures at City University, Cass Business School, as part of the BSc Management degree, on designing innovative business models and systems thinking.
Framtidens ux research - erik markensten wud 2011Antrop
This presentation is in swedish. In this presentation i look back to when we founded Antrop and the challenges we faced then. From there I look forward and talk about where I believe we in the UX-community should be heading in order to have a real impact on the design of products and services.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
Embedded Systems, Asset or Security Threat? (6 May 2014, (ICS)2 Secure Rotter...Jaap van Ekris
The focus of many information security methods are on office automation: protecting vulnerable data. When working in embedded software environments, the focus changes significantly to availability, and also the counter-measures against threats change dramatically. A major issue is that security will become an “IT problem” that industrial automation continues to ignore. In this presentation, the problem will be presented, as well as directions to embed security measures into the organisation.
Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."
These are session keynote Karen McGrane's slides from her portion of the presentation. Thanks for coming!
Talk held by Vic Ventures at City University, Cass Business School, as part of the BSc Management degree, on designing innovative business models and systems thinking.
Talk held by Vic Ventures at City University, Cass Business School, as part of the BSc Management degree, on designing innovative business models and systems thinking.
Framtidens ux research - erik markensten wud 2011Antrop
This presentation is in swedish. In this presentation i look back to when we founded Antrop and the challenges we faced then. From there I look forward and talk about where I believe we in the UX-community should be heading in order to have a real impact on the design of products and services.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
Design groups the world over are littered with the remains of design process initiatives gone horribly useless. But, unless you are a one man band — and, let’s face it, few of us are — getting a group of designers, developers, and business owners to get a design out the door can feel like herding cats.
What’s a designer to do? Change our framework. Design process is not a technical problem to be solved (like designing a clock) but an living emergent system (like a cloud) to be exposed, evaluated and iterated.
IPA 'Game Changers' event, 13th May 2009 – Made by Many presentationIPA Strategy Group
Tim Malbon of Made by Many's presentation from the IPA Strategy Group's 'Game Changers: Strategy – Creativity – Technology' event on Wednesday 13th May 2009.
Someday, China will be the biggest consumer market in the world. So no wonder many of the world's leading Brands are looking at ways to develop effective Brand strategies to impact the Chinese marketplace.
Understanding the Human by Jackie Moyes from Different Solutions in 2005Different
This presentation focuses on the importance of understanding humans and human behaviour when designing products and services and the importance of defining the user experience.It was presented at the 2005 Human Centred Design workshop with Jesse James Garrett from Adaptive Path
Web content: it’s the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be somebody else’s problem.
Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system?
No content strategy, that’s why.
When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible-and necessary. It’s time to do it right.
An insight is NOT an observation - it explains why, rather than just observing that people do something. Is a new Point of View that’s immediately recognizable. It must be cause AND effect - insights prompt effect. Insights are things that other people think of, then you immediately wish you had!
I am sure that you will agree with me that, with the economic crisis on the one hand and the digital revolution on the other, every advertising professional has the right to feel like a HERO. Therefore I will use the greatest hero of the past as an example for the future.
The bare fact that we are in advertising during this crisis seems like “the act of rearranging the deck chairs on the Titanic”. We soon realized that in a sinking economy in order to save ourselves we had to create work, which is a “life vest” for our clients and their brands.
We face a digital reality today where our operational model is being extended but not, as much as its theoretical domain. In order to survive in this brand new ecosystem our profession has to adapt but not necessarily to change. We have to rediscover our inherited quality of asking “what”. Because the strength of our profession lies in our ability to turn “what if” in “what is”.
The second part of this presentation asks:
What really happened to communication theory by the digitalization of our world?
The advertising industry is facing a digital reality today where its operational model is being challenged. In order to survive in this new “ocean” our profession has to adapt but not necessarily to change. We have to learn how to swim effectively by rediscovering our key competencies and adding some new capabilities. Most importantly though we have to keep our heads above the water and continue to create ideas that turn “what if” into “what is”.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. What happened to communication?
What really happened to communication?
What happened to people’s heads?
What happened to strategy?
What happened to agencies?
WHAT’S NEXT?
13. A B
new
insight big idea pre-test adjust LAUNCH post-test insight
big idea
Traditional Planning: linear, persuasion based
broadly targeted,idea-led, attitudinal goals
19. plan
design
launch
measure
small adjust
idea
insight
insight
small
adjust idea
plan
A plan
design design
launch adjust
small B
launch idea
measure measure
insight
small
idea
Digital Planning: increasingly targeted, non-
linear, user-led, permission based,
behavioral goals
26. WHERE & HOW DOES OUR BRAND
INTERSECT WITH HUMAN EXPERIENCE
(DIGITAL & ANALOG)
27. insight adjust
plan
plan
value idea design
launch
measure
plan
design
High
launch
measure
plan
value A value idea
idea
design
launch
measure
adjust insight
plan adjust
plan
insight
value idea B
value idea insight
plan
design adjust
launch test plan
measure
LAUNCH
Transmedia Planning: increasingly targeted,
spiral, idea led & consumer informed
advocacy based, behavioral & attitudinal
goals
33. Russell Davies
“What people actually want is stuff with some complexity,
some meat, some richness. Stuff that has depth, humor,
tension, drama etc. Not stuff that's distilled to a simple
essence. No-one ever came out of a movie and said "I really
liked that. It was really clear."
34. Primary brand proposition
secondary, tertiary brand propositions
A healthy and complete long tail of the brand. The primary proposition stills draws the hits.
But abundant shelf-space and low distribution costs enable the brand to connect with
every niche idea with its own set of loyal consumers.The red part of the curve are the big
ideas – the 20% that bring in 80% of the engagement. The orange portion of the curve
represents the hitherto ignored long tail of little ideas.
The Long tail of Brand Communication
39. Antonis Kocheilas, Managing Partner LOWE Athens
email: antonis.kocheilas@loweworldwide.com
linkedin: http://gr.linkedin.com/pub/antonis-kocheilas/6/9b8/844
I am a strategic planner by trade. I am deeply interested in all developments
in the theory and practice of Strategic Marketing and Integrated
Communications. I have a fascination around the evolutionary impact of
technology and Media on the human experience. Therefore I read extensively
on the subject and keep myself up to date in every way accessible.
An example of the transmedia way of thinking in identity design. The new visual identity of the MIT Media Lab is inspired by the community it comprises: Highly creative people from all kinds of backgrounds come together, inspire each other and collaboratively develop a vision of the future. This unique offering of the MIT Media Lab is reflected in the logo design. Each of the three shapes stands for one individual's contribution, the resulting shape represents the outcome of this process: A constant redefinition of what media and technology means today. The logo is based on a visual system, an algorithm that produces a unique logo for each person, for faculty, staff and students. Each person can claim and own an individual shape and can use it on their business card a personal website. The design encompasses all collateral, business cards, letterhead, website, animations, signage etc. A custom web interface was developed to allow each person at the Media Lab to choose and claim an own individual logo for his/her business card, as well as a custom animation software which allows to create custom animations for any video content the lab produces. \n\n